Regional aspects of productive forces development of Ukraine
The scientific journal "REGIONAL ASPECTS OF DEVELOPMENT OF PRODUCTION FORCES OF UKRAINE" was founded in West Ukrainian National University in 1997. The aim of the "REGIONAL ASPECTS OF THE PRODUCTIVE FORCES DEVELOPMENT OF UKRAINE" is to highlight theoretical, methodological and methodical researchs in the field of regional aspects of the productive forces development; studying the peculiarities of regional economic development; social, demographic, ecological and other features of the development productive forces of Ukraine and of the world.
TRENDS IN THE DEVELOPMENT OF THE SYSTEM OF CIVIL PROTECTION OF THE POPULATION OF A TERRITORIAL COMMUNITY IN WAR CONDITIONS
ABSTRACT Introduction. Ensuring civil protection of the population is an important component of the activities of state bodies and territorial communities, which requires an appropriate level of coordination, cooperation and exchange of resources. In the context of decentralization in Ukraine, the issue of cooperation between communities in the field of civil protection becomes particularly relevant, since many territorial communities have received greater powers and responsibilities, but at the same time face various challenges: insufficient funding, limited human and infrastructure resources, differences in the level of personnel training and difficulties in implementing modern technologies. Analysis of the state of cooperation between territorial communities in the field of civil protection allows us to assess how effectively communities can respond to emergencies, prevent their occurrence and reduce potential risks. The purpose of the article is to reveal current trends in the development of the civil protection system of the territorial community in wartime. Research methods. In the process of writing this article, the following methods were used: analysis and synthesis, system method, logical, dialectical, generalization method. The results. Analysis of the state of cooperation between territorial communities in the field of civil protection of the population of Ukraine indicates significant potential, as well as a number of challenges that need to be addressed. In recent years, several international projects have been implemented in Ukraine aimed at strengthening the capacity of communities in the field of civil protection. It was determined that the state of cooperation between territorial communities in the field of civil protection of the population has significantly improved thanks to a number of projects aimed at the creation and development of voluntary fire brigades and generally strengthening civil protection at the local level. The main areas of modern initiatives are presented, in particular, the introduction of voluntary fire brigades; training and support for local rescuers; logistical support; regulatory and legal improvement; information and consulting support. The shortcomings of the organization of cooperation between territorial communities in Ukraine in the field of civil protection of the population are highlighted, in particular, the lack of resources and equipment; limited human resources and qualified volunteers; unsatisfactory level of legal regulation and clear procedures; low level of coordination between communities and the State Emergency Service; insufficient awareness and lack of information support; infrastructural and logistical limitations; insufficient funding for training programs and interaction with international partners. Prospects. Development of mechanisms for improving cooperation between territorial communities in the field of civil protection of the population. Key words: civil protection of the population; cooperation; decentralization; emergency; territorial community; war.
DIGITAL INCLUSION AND DIGITALIZATION OF PUBLIC ADMINISTRATION: TELEMEDICINE
ABSTRACT Introduction. The presented paper examines the role of digital inclusion and the digitalization of public administration in the context of telemedicine as an innovative area within the healthcare sector. The digital transformation of healthcare necessitates the harmonization of management processes and advanced technologies to ensure equal access to medical services. The relevance of the study is driven by the growing demand for remote healthcare services, the development of artificial intelligence, and the need to bridge the digital divide in society. Particular attention is paid to analyzing the functionality of telemedicine applications and identifying their competitive advantages in ensuring inclusiveness and effective public administration. The purpose of this study is to develop an approach to harmonizing digital inclusion and the digitalization of public administration in the healthcare field. Methods. The research applies a set of methods, including systems analysis, logical generalization, SWOT and PESTEL analysis, comparative analysis, graphical data representation, and applied analysis of digital tools. This methodological framework enabled the identification of key factors influencing digital inclusion in telemedicine and the development of a comprehensive management toolkit. Results. The article describes modern digital tools of public administration in healthcare, particularly telemedicine platforms integrating artificial intelligence. Target user groups are identified, including patients, medical institutions, and public authorities. The advantages of telemedicine in promoting economic inclusion, improving the accessibility of medical services, and enhancing administrative processes are highlighted. A methodological model for harmonizing digital inclusion and digitalization of public administration is developed. Conclusions. Digital inclusion and the digitalization of public administration in healthcare are key factors for sustainable socio-economic development. Telemedicine, as a digital tool, not only optimizes access to healthcare but also ensures the active engagement of citizens in digital transformation processes. The proposed approach contributes to the development of innovative healthcare policies based on the principles of sustainability, accessibility, and technological progress. Key words: digital economy, public administration, healthcare, inclusiveness, accessibility, innovative technologies.
INCLUSIVE TERRITORIAL COMMUNITIES: CONCEPT, CHARACTERISTICS AND APPROACHES TO MEASURING THEIR INCLUSIVITY
ABSTRACT Introduction. Modern territorial communities in Ukraine face numerous challenges, including social and economic inequality, infrastructural deficiencies, and limited access to transportation. These challenges necessitate the adoption of innovative approaches to the management and development of local communities. The concept of inclusivity has emerged as a critical factor in promoting social cohesion and ensuring equal opportunities for all residents. Goal. This study aims to explore scholarly approaches to defining the concept of an inclusive territorial community, identify the key dimensions of its inclusivity, and develop a system of indicators for measuring the level of inclusivity in territorial communities. Methods. The research methodology includes systematic, comparative, and statistical analysis, as well as classification and grouping methods for structuring the characteristics of inclusive territorial communities and identifying relevant indicators for assessment. Results. The article presents an original definition of the concept of an inclusive territorial community and outlines its core characteristics: physical, economic, digital, and informational inclusivity; accessibility of public services; civic engagement; and social cohesion. A system of indicators is proposed, enabling the measurement of community inclusivity based on official statistical data and other reliable sources. Conclusions. The development of inclusive territorial communities is a prerequisite for building an inclusive society in which all residents have equal opportunities for participation and development. Future research should focus on the elaboration of methodological guidelines for assessing inclusivity, exploring the role of digital technologies in fostering inclusion, and studying mechanisms for the postwar recovery of territorial communities. Keywords: territorial community, inclusive territorial community, social cohesion, equal opportunities, digital inclusivity, public services, tolerance, social integration.
STATISTICAL AND ANALYTICAL SUPPORT OF THE PERSONNEL MANAGEMENT SYSTEM OF ENTERPRISES AND ORGANIZATIONS
ABSTRACT Introduction. Effective personnel management is a key factor in the competitiveness of enterprises and organizations, as it affects their productivity, innovative development and adaptability to market changes. The use of statistical and analytical support in the personnel management system allows for making informed management decisions, increasing the efficiency of personnel work and optimizing personnel policy. However, many enterprises and organizations face difficulties in implementing such methods due to insufficient automation of data collection processes, limited analytical tools and the lack of a single methodological base. Research purpose and methods. The purpose of the article is to determine the essence and place of statistics and analytics in the management system of enterprises and organizations, to substantiate the theoretical and methodological principles of using statistical and analytical tools and systems to optimize personnel processes and to develop practical recommendations for improving the statistical and analytical support of personnel management. The study uses general scientific and special methods, in particular analysis and synthesis, scientific abstraction, system analysis, comparative analysis, generalization, as well as methods of synthesis, induction and deduction for a comprehensive assessment of the statistical and analytical support of personnel management and the formulation of recommendations for its improvement. Results. The article considers the concept of personnel management and its role in the general management system of enterprises and organizations. The focus is on the growing role of statistical and analytical support of personnel management, its feasibility is substantiated and the importance of using HR statistics and analytics to increase the efficiency of enterprises and organizations. The role and main directions of application of statistical and analytical tools in personnel management are defined and detailed. The main problems that arise when integrating statistics and analytics into the personnel management system are identified and characterized. The directions for improving the personnel management process based on modern statistical and analytical methods are substantiated. Conclusions. The implementation of statistical and analytical support allows to significantly improve the efficiency of personnel management due to objective monitoring of personnel processes, increasing the accuracy of forecasting changes in the personnel structure and optimizing the decisionmaking process. For the successful integration of analytical methods into the personnel policy of enterprises and organizations, it is necessary to automate the collection and analysis of statistical data, train specialists with appropriate competencies and develop methodological foundations for the effective use of HR analytics. Keywords: personnel management, HR manager, statistics, analytics, statistical analysis, statistical data, HR analytics, personnel statistics.
Personnel management and labor economics
DIGITAL HR: A REVOLUTION IN HUMAN RESOURCES MANAGEMENT IN THE DIGITAL AGE
ABSTRACT Introduction. The revolution in human resource management in the digital era is undoubtedly driven by key factors that represent a significant change in the approach to human resource management in the modern world. Continuous technological development and digitalization of business are increasingly creating the need for more efficient, flexible and innovative HR practices. The current challenges of globalization, the transition from an industrial economy to a networked digital economy, new speeds, mobility and transparency of business require a rethinking of the business paradigm. The ongoing digital revolution requires the transformation of traditional companies into technology companies. Business rules are changing to ensure success in the fast-paced digital age. However, there is still a lack of in-depth research on the integration of digital technologies into HR processes and the definition of the main components of digital HR. Therefore, the questions selected for analysis are extremely important. Goal. To achieve this goal, a set of general scientific methods of cognition was applied, which ensured the consistency and logical consistency of the conclusions drawn. Methods. To achieve this goal, a set of general scientific methods of cognition, including instrumental, institutional, graphic, were used. Results. It has been established that digital technologies in HR help automate routine tasks, reduce errors, and increase the efficiency and convenience of processes for employees and HR professionals. They can collect more data, make processes transparent, fast, and objective, which is the basis for making more informed and strategic decisions. As a result, the organization maintains its competitive of HR management and employee engagement. Conclusions. The findings allow us to optimize traditional processes and create new opportunities for integrating strategic HR management with the company's overall business strategy, in particular, defining digital technologies in the context of the organization's culture, which may be an area for further research. Key words: digitalization, digital technologies, HR revolution, HR processes, Digital HR components, HR functions.
LABOR FORCE BALANCE AS A PERSONNEL MANAGEMENT TOOL FOR A TERRITORIAL COMMUNITY
Introduction. The aggravation of the problem of providing the national economy with labor force is mainly caused by the reduction of natural population growth in the age group of 15-70 years, largescale emigration of able-bodied persons after the full-scale Russian invasion of Ukraine, which led to a shortage of labor, especially skilled personnel. Modern problems of labor force reproduction have not only a national character, but also a regional and local one. Today, it seems most appropriate to conduct research on these problems at the level of territorial communities. It must be recognized that rural and settlement territorial communities deserve special attention. However, even among these communities, there are labor-surplus and labordeficit ones, which requires separate studies. The territorial decentralization carried out in Ukraine, the new administrative-territorial structure requires new methodological approaches to studying modern problems of labor force reproduction at the regional and local levels. These problems are particularly relevant as they will have a significant impact on providing labor for the post-war reconstruction of Ukraine. The purpose of the study is to clarify the current problems of forming the supply and demand for labor at the regional and local levels, as well as to develop methodological approaches to the development of a regional labor force balance. Results. Today, the formation of the labor force in Ukraine takes place in the conditions of wartime, negative demographic processes, intensive external migration of the population, especially women, mobilization into the ranks of the Armed Forces of Ukraine of persons of active working age. Among the emigrants who were forced to leave Ukraine, as well as among those mobilized into the ranks of the Armed Forces of Ukraine, the vast majority are skilled workers and specialists, which significantly worsened the qualification structure of personnel, especially in the production sector and critical infrastructure enterprises. The negative social processes that took place in Ukraine in the second decade of the 21st century hindered the establishment of population census processes, which in turn worsened the information base for calculating the labor supply and assessing its use. The territorial decentralization carried out in Ukraine in 2015-16 changed the administrativeterritorial structure, determining that the primary link of the administrative structure is the territorial community. Therefore, research on demographic problems and labor market problems should begin with territorial communities, especially since their statistical information on the population and its employment is currently the most representative. Strategic plans developed in each territorial community must be based on reliable demographic indicators as of a certain date, and forecast indicators must take into account the dynamics of their change for at least the next 5-year period. The text discusses methodological approaches to the development of regional and local labor force balances, i.e., balances at the level of the region and territorial communities. Such balances can be used as personnel management tools in conditions of labor shortage or surplus. Prospects. In the context of Ukraine’s post-war recovery, numerous challenges emerge in the field of labor provision, requiring systematic scientific reflection and the implementation of effective managerial decisions. In this regard, the following areas are considered promising directions for further research: - the reduction of natural and migration growth of the labor force, the shortage of personnel and skilled workers, which will cause problems for the economic recovery in the post-war period, highlight the need for scientific research and the development of effective methods and tools for solving labor supply problems; - among the methods of solving these problems, economic ones are decisive, and among them, planning and balancing of development; - the formation of reporting and forecast labor force balances is considered by us as tools for operational management of the formation and use of personnel; - for strategic planning and operational management, it is necessary that the State Statistics Service of Ukraine publish data on the demographic and socio-economic development of territorial communities; - the websites of territorial communities should annually publish data on their socio-economic and demographic development. Keywords: demographic situation, labor force, labor force balance, territorial community.
PERSONNEL AUDIT AND HR ANALYTICS AS TOOLS FOR EFFECTIVE HUMAN RESOURCE MANAGEMENT IN AN ORGANIZATION
ABSTRACT Introduction. The article examines the features and relationship between personnel audit and HR analytics as key tools for effective human resource management in modern organizations. The need to integrate these tools to increase the effectiveness of personnel management and the adaptability of organizations to the challenges of a dynamic business environment is substantiated. The relevance of combining personnel audit and HR analytics is highlighted in order to form a sustainable, flexible and effective personnel management system capable of responding promptly to changes in the internal and external environment. Main content. The article defines the essence of personnel audit, its main stages, tasks and methods aimed at assessing the effectiveness of the personnel management system, identifying problem areas and developing recommendations for their elimination. HR analytics is analyzed in detail as an innovative tool based on the analysis of personnel data for making informed management decisions, forecasting personnel processes and developing human capital development strategies. A comparative analysis of personnel audit and HR analytics was conducted, outlining their common features, differences, and opportunities for effective combination. Particular attention is paid to the practical significance of integrating personnel audit and HR analytics. It is proven that the use of these tools in combination allows organizations not only to carry out an objective assessment of the state of the personnel management system, but also to form forecasts that contribute to the adoption of strategically balanced decisions. The integration of audit and HR analytics helps to identify factors that affect the level of motivation, staff turnover, employee satisfaction, and also helps to develop effective measures to optimize personnel policy and increase labor productivity. It is noted that the combination of these approaches allows to ensure a high level of transparency of personnel management processes, reduce risks associated with shortcomings in personnel policy, and increase the adaptability of organizations to new operating conditions. The scientific novelty of the study lies in the integrated approach to the analysis of the role of personnel audit and HR analytics as complementary tools of strategic human resources management. The practical significance of the results obtained lies in the possibility of their use for the development of an effective personnel strategy aimed at ensuring the competitiveness of organizations and achieving their long-term goals. Purpose. To substantiate the advantages of integrating personnel audit and HR analytics to create an adaptive and effective human capital management system. Keywords: personnel audit, HR analytics, personnel management, human capital, personnel management.
STRATEGIC PARTNERSHIP IN THE FIELD OF EDUCATIONAL SERVICES: NEW DIMENSIONS OF INTERACTION
ABSTRACT Introduction. Strategic partnerships in the field of educational services are becoming particularly relevant in the context of globalization, technological and innovative changes, especially in the processes of post-war recovery and the need for adaptive education systems. Modern challenges, such as the rapid development of digitalization, changes in the labor market, and global socio-economic transformations, require educational institutions to adopt new approaches not only to building relationships, interactions, and cooperation but also to establishing strategic partnerships with business structures, as well as state and international institutions. The creation of strategic partnerships between educational and research institutions, business, governmental bodies, and international organizations will facilitate the integration of resources, knowledge, and innovations, which in turn will impact the quality of educational services, their compliance with the demands of modern society, and national security. Goal. Research of Modern Approaches and Evaluation of New Dimensions of Interaction Among Various Participants in Strategic Partnerships in the Field of Educational Services. Methods. Scientific Research Methods: Analyzing literary sources and analytical reports related to the research problem, as well as successful practices of public-private and strategic partnerships in the ―science – business – education‖ nexus, to formulate effective strategies for the participants in such partnerships and adapt them to the Ukrainian context; comparison and generalization for conceptual analysis and structuring of forms and levels of interaction among subjects, from partner search to strategic partnership; a systemic approach that involves developing criteria and methods for evaluating the effectiveness of strategic partnerships in the field of education and aligning the interests and goals of the parties to achieve mutually beneficial outcomes, particularly ensuring advantages for educational/research institutions, the state, and business organizations from the implementation of strategic partnerships. Results. The article analyzes various approaches to interpreting the concepts of "strategic partnership", "partnership", "relationships", "cooperation", "collaboration", and "interaction", which may vary depending on the composition of participants and the field of application. In light of this, a graphical model has been developed to illustrate the evolution of interorganizational relationships from the stage of selecting a potential partner to building partnership relations and subsequently to strategic partnership. It is demonstrated that building relationships is a complex process that does not have a clearly defined time frame, and such relationships may begin with one-time interactions and gradually transform into partnerships, provided there is a favorable experience on both sides. In this context, strategic partnership arises when there is a convergence of strategic interests in specific areas of the partners' relationships, while the dynamism of strategic partnership depends on the available strategic resources of the participants. The establishment of strategic partnerships in the field of education is based on the principles of aligning strategic goals, visions, and achieving mutual benefits in the long term among key participants: educational and research institutions (―Education/Science‖), business structures (―Business‖), and government institutions (―State‖). At the same time, the establishment and strengthening of strategic partnerships among these participants implies the realization of certain strategic benefits, not only financial. Conclusions. The concept of ―partnership‖ has a multidisciplinary nature, with various interpretations that depend on the composition of participants and the field of application. Strategic partnership refers to the establishment of relationships between organizations aimed at achieving common strategic goals through the integration of resources, knowledge, and technologies, which ensures sustainable development and mutual benefits. The interaction and relationships among participants in a strategic partnership constitute a complex and long-term process, underpinned by trust, shared interests, and coordinated actions towards achieving common objectives, which may involve an evolution from one-time contacts to deep, lasting partnerships. The main principles governing strategic partnerships in the field of educational services include mutual benefit, communication, ethics, and integrity in relations between partners, as well as the involvement of new models of collaboration with businesses and government institutions, all of which are essential for the successful development and sustainability of partnerships. Therefore, the implementation of strategic partnerships can have a positive impact on economic development by enhancing the quality of educational services and the competitiveness of the country, especially in the context of post-war recovery, which underscores the importance of a systematic and strategic approach to forming partnership relations in the field of education in accordance with modern demands and challenges. Keywords: relationships, interaction, cooperation, collaboration, partnership, strategic partnership, development, benefits, education sector.
IMPROVEMENT OF STRATEGY AND OPERATIONAL ACTIVITIES OF DOMESTIC ENTERPRISES BASED ON BENCHMARKING: JUSTIFICATION OF TOOLS
ANNOTATION Introduction. This article is dedicated to the improvement of strategy and operational activities of domestic enterprises based on benchmarking, as well as the justification of effective tools for applying this method. Goal. The aim is to study and justify effective tools for applying benchmarking in the process of improving the strategy and operational activities of Ukrainian enterprises. To achieve this goal, the following tasks have been formulated: to assess modern approaches to using benchmarking as a tool to enhance the competitiveness and adaptability of enterprises; to identify the specifics and limitations that Ukrainian companies face when implementing benchmarking; to develop recommendations for adapting benchmarking to the conditions of the Ukrainian market, considering current economic and social challenges; to propose tools that can contribute to improving operational activities and optimizing business processes through benchmarking. Research methods. The methods of systematic and structural analysis, as well as the method of generalization, were used. The results. The research showed that implementing benchmarking in Ukrainian organizations has several advantages, including the ability to objectively assess their processes, set realistic goals for improvement, and engage employees in continuous improvement. In general, it can be stated that benchmarking contributes to the development of a culture of continuous improvement. When enterprises actively compare themselves to competitors and constantly seek opportunities for improvement, this stimulates innovation and increases efficiency at all levels of the organization. The article examines and highlights modern approaches to using benchmarking as a tool to enhance the competitiveness and adaptability of enterprises. Based on the study of the specifics of implementing benchmarking in Ukrainian companies, the main limitations and challenges of this process are identified, and recommendations for adapting benchmarking in Ukraine are provided. Benchmarking is identified as an important innovative method, with a wide and diverse toolkit for improving strategy and operational activities of domestic enterprises, as well as enhancing management efficiency in the face of modern challenges. A detailed description and justification of benchmarking tools are provided, which should be used by domestic enterprises when forming their activity strategy and carrying out current operations. These tools include: SWOT analysis; Balanced Scorecard; Process Mapping; Data Analytics Software; international standards and certifications; competitive analysis; internal surveys and feedback; partnership programs and experience exchange. Conclusions. The main provisions of this scientific article will contribute to the effective application of benchmarking to improve the strategy and operational activities of domestic enterprises. Keywords: benchmarking, development, strategy, operational activities, method, toolkit.
ORGANIZATIONAL CULTURE IN ENSURING ORGANIZATIONAL DEVELOPMENT
ABSTRACT Introduction. Given the unique characteristics of each individual organization, organizational culture has a significant influence on its development, playing a key role in shaping and utilizing organizational potential. This emphasizes the need to substantiate approaches to leveraging the potential of organizational culture to unlock new opportunities for organizational development in the context of modern challenges. Goal. The purpose of the study is to theoretically substantiate the influence of organizational culture on the formation of prerequisites for the development of modern organizations and to identify approaches to its improvement in the context of ensuring adaptive responses to external environmental challenges. Methods. The research employs general and specialized scientific methods, including the systemic approach, analysis and synthesis, and abstract-logical generalization. Results. The study substantiates the role of organizational culture in ensuring organizational development. Theoretical approaches to engaging the potential of organizational culture in organizational development processes are identified. The study outlines characteristics of organizational culture that are important for its influence on organizational growth. It emphasizes the importance of viewing organizational culture from two perspectives: as an object of management and as a management tool. Basic conditions for the transformation of organizational culture in accordance with organizational development goals are defined. Approaches to shaping organizational culture are presented, taking into account the challenges of digital transformation, wartime conditions, and the knowledge economy. Conclusions. The key aspects of organizational development are determined by organizational culture. Under current conditions, Ukrainian organizations face the need to ensure their development based on a culture shaped in response to the challenges of digital transformation, war, and the rise of the knowledge economy. The development of mechanisms for improving organizational culture should become an integral part of the organization's development strategy and a subject of further research. Keywords: organizational culture, components of organizational culture, organizational development, foundations of organizational growth, organizational external environment.
INNOVATIVE APPROACHES TO LAND RESOURCE MANAGEMENT IN THE CONDITIONS OF DECENTRALIZATION
Introduction. In the context of implementing the decentralization reform in Ukraine, a transformation of land resource management mechanisms is taking place, which involves delegating expanded powers to local self-government bodies. This institutional shift opens up new opportunities for territorial communities to use land resources more rationally and effectively. At the same time, the process is accompanied by a number of systemic challenges, including insufficient digitalization of administrative processes, a shortage of qualified personnel, and the presence of corruption risks. Under such conditions, the introduction of innovative approaches and modern technological solutions aimed at enhancing transparency, increasing efficiency, and ensuring sustainable development in the field of land relations becomes particularly relevant. Goal. To explore modern innovative approaches to land resource management under decentralization, assess their effectiveness, and identify key factors influencing the development of land management in territorial communities. Research methods. A systematic analysis was applied to assess the current state of land resource management, a comparative analysis of international experience, as well as geoinformation analysis methods to study the digitalization of the land cadastre. The results. The essence of innovative approaches has been studied, particularly the implementation of GIS technologies, blockchain solutions, Big Data, and drones for land resource monitoring. The advantages of digital cadastre and automated auctions have been identified as mechanisms for increasing the transparency of land transactions. The main barriers to innovation implementation have been determined, including financial constraints, a lack of specialists, and legal gaps. Conclusions. To improve land resource management in territorial communities, innovative technologies possess significant potential, contributing to the efficient use of land and strengthening the institutional capacity of local authorities. Legislative changes, state support for land cadastre digitalization, and the development of educational programs for training specialists in the field of smart land resource management are necessary. Keywords: decentralization, land resources, management, GIS technologies, blockchain, digital cadastre, innovative approaches, territorial communities.
BIO-ECONOMIC BASIS OF SPATIAL DEVELOPMENT OF THE TERNOPIL REGION
ANNOTATION Introduction. The issues of optimizing spatial development of regions through bioeconomic approaches, which are crucial for solving contemporary global problems, including climate change, depletion of natural resources, and ensuring energy and food security are considered. Traditional approaches fail to account for ecological constraints, leading to ecosystem degradation. The integration of innovative biotechnologies, renewable resources, and environmentally responsible practices in spatial planning promotes sustainable development of territories, enhances their competitiveness, and preserves natural wealth. This allows for the creation of new economic growth points, particularly in the agroindustrial complex, energy sector, medicine, and bioproduct production, and ensures effective regional management that balances economic interests with ecological stability. The aim of the article is to investigate the preconditions and prospects of bioeconomy sector development in the region. Research Methods. The research methodology includes methods of analysis and synthesis, and systematic generalization. Results. The study analyzes the characteristics and features of the distribution of bioeconomy sector objects and bioresource supply in the territory of the Ternopil region. An evaluation of the levels of development of different bioeconomy sectors in the region's administrative districts has been conducted. It was found that agriculture, the food industry, especially the sugar and alcohol industries, have the highest potential for innovation, particularly in waste processing and the production of bioethanol and biodiesel. It was established that the best development of the bioeconomy sector is realized in the Ternopil and Chortkiv districts, requiring intensified work in the Kremenets region. The study concludes that the overall level of bioeconomy development in the region lags behind neighboring areas. It is emphasized that the implementation of bioenergy technologies has significant ecological benefits, including the reduction of CO2 emissions and the improvement of soil quality, and is crucial for ensuring the sustainable development of the bioeconomy in the region by expanding organic fertilizer production and creating favorable conditions for investment. The article proposes directions for further development of the bioeconomy sector in the Ternopil region in the future. Keywords: bioeconomy; bioresource; spatial development; region; bioeconomy sector; agriculture.
THE IMPACT OF TRANSFORMATIONAL CHANGES ON THE IMPLEMENTATION OF INNOVATIVE URBAN DEVELOPMENT PROJECTS
ABSTRACT Introduction. The modern development of cities is characterized by dynamic transformational changes, particularly in the domains of technology, economy, urban governance, and social integration. These changes require a reconsideration of traditional approaches to urban management and the implementation of innovative projects that respond to global challenges and ensure sustainable development. Goal. To identify the specific impact of transformational changes on the implementation of innovative urban development projects and to substantiate the role of such changes in enhancing the competitiveness, sustainability, and inclusivity of urban environments. Methods. The research is based on a combination of methods, including analysis, synthesis, comparison, induction and deduction, systematization, generalization, and graphical-tabular visualization. This methodological toolkit enabled the authors to define innovation-driven urban development frameworks and identify the main factors influencing their effectiveness. Results. The study outlines the essence of innovative urban projects as tools for improving urban infrastructure, services, and quality of life. It highlights how transformational changes—technological, economic, social, ecological, political, and institutional—shape urban strategies. Key innovation factors include digitalization, climate adaptation, inclusive governance, resource efficiency, and smart infrastructure. The findings emphasize the need for comprehensive integration of innovation into urban policy, taking into account environmental sustainability, social equity, and international cooperation. Conclusions. Transformational changes significantly affect the implementation of innovative urban development projects at global, national, and local levels. They determine the direction and success of modernization efforts in cities by reshaping political frameworks, encouraging inclusive growth, promoting ecological responsibility, and attracting investment. Sustainable and inclusive urban environments, shaped through innovation, are becoming models for future urban development and serve as benchmarks for other cities and regions. Key words: innovation project; innovation park; urban planning; digitalization; transformational changes; innovative activity.
DEVELOPMENT OF THE BUSINESS ECOSYSTEM OF AN URBAN REGION IN THE CONTEXT OF CONVERGENCE WITH EU
ABSTRACT Introduction. In modern conditions, certain urban regions of Ukraine are becoming centers of economic activity, where businesses, institutions, organizations, the public, and government agencies interact to create favorable conditions for sustainable development, effective resource utilization, and an improved quality of life for the population. Convergence with the EU opens up new opportunities for the development of business ecosystems in these regions, which include digital innovations and social responsibility. Research helps to understand how integration processes and digitalization impact the competitiveness of regions, their resilience, and their ability to adapt to changes in the global and local environments, as well as which strategies can be applied to maximize the benefits of cooperation with the EU. Goal. The research focuses on the approaches to forming business ecosystems in urban regions of Ukraine and determining the impact of digitalization and European integration on their development. Achieving this goal involves a comprehensive approach to: identifying the elements of the business ecosystem in urban regions and the key factors that promote or hinder their development; studying the economic, social, digital, institutional, and environmental aspects of business ecosystem development; and developing recommendations for optimizing digital, critical, and business infrastructure, as well as policies to support entrepreneurship and participants in the business ecosystems of urban regions in the context of convergence with the EU. Methods. Utilized methods ensure a comprehensive approach to analyzing the complex processes occurring in the business ecosystems of urban regions. This includes systematization and generalization to understand the intricate nature of the business ecosystem, as well as systemic and structural analysis, and modeling to evaluate the relationships and interactions among the elements of the business ecosystem in urban regions of Ukraine, particularly in the context of digital transformations and convergence with the EU. Results. The study examines the substantive understanding of the concepts of ―ecosystem‖, ―business ecosystem‖, ―urban region‖, and ―convergence‖. It is demonstrated that an ecosystem approach proves effective in analyzing innovative processes both in the economy and society. Any organization that is part of a business ecosystem does not necessarily need to possess all resources; what is essential is having partners who possess the necessary resources. Factors creating competition among business ecosystems have been analyzed, and it has been established that an innovative business ecosystem enables the economic interests of all stakeholders, facilitating the formation and implementation of an innovation cycle within a specific urban region, which can ultimately be scaled. The term ―urban region‖ refers to an area characterized by high population density and active economic activity. The business ecosystem of an urban region is proposed to be understood as a network of interconnected participants (businesses, organizations, research institutions, investment funds, government institutions, non-governmental organizations, and other stakeholders) who interact not only to create economic and social value but also to foster conditions for innovative development in the region and ensure a high quality of life for the population. The main elements have been identified, and the principles ensuring interaction among participants in the business ecosystem within the spiral dynamics of urban region development have been clarified. It has been proven that the business ecosystem of an urban region creates conditions for the development and success of not only all participants but also the urban region in which it operates. Conversely, the development and interaction of all participants within spiral dynamics contribute to the growth of the business ecosystem. In this context, the process of convergence with the EU may involve not only the harmonization of legislation, support for investments in infrastructure development, and enhancement of competitiveness but also glocal integration with specific EU member regions or countries. This means combining global and local approaches in integration and cooperation processes. Glocalization, in turn, involves adapting global ideas, standards, and technologies to local conditions and needs. The research also identifies the advantages and challenges of digital technologies and digitalization processes in the development of business ecosystems. An author’s vision of the main stages for developing and implementing a strategy for the business ecosystem of an urban region has been proposed, demonstrating that its formation and development should be based on economic, social, and environmental components. Conclusions. The successful development of a business ecosystem in an urban region requires close interaction among its participants (business entities, government institutions, the public, etc.) and involves the implementation of sustainable development principles to ensure long-term economic stability and improve quality of life. The realization of this approach will strengthen Ukraine's convergence with the EU, leading to further innovation, economic, digital, social, and environmental development, while opening new opportunities for collaboration and adaptation to rapid changes in the global and local environments. Keywords: urban region, business ecosystem, development, convergence, digitization, digital technologies, glocalization, strategic imperatives, artificial intelligence.
ENERGY AND DIGITAL TRANSFORMATIONS IN THE CONTEXT OF GLOBAL LOW-CARBON DEVELOPMENT
ABSTRACT Introduction. The article is devoted to the current issues of global low-carbon development, the concept of the evolution of the transition between different stages of low-carbon transformation of the economy, development strategies of countries, society and the world, research into the impact of the economic development model on achieving the goal of climate neutrality and scenarios of energy and digital transitions on this path. The purpose of the article is to systematize logically consistent connections between the concept of the evolution of low-carbon transformation of global development and scenarios of energy and technological/digital transformations. Research methods. When writing the scientific article, the dialectical method of scientific cognition, methods of scientific abstraction, analysis and synthesis; systematic generalization; comparative analysis, statistical analysis were used. Results. The hypothesis of the existence of connections between the concept of evolution of lowcarbon transformation of global development and scenarios of energy and technological/digital transformations is proven on the basis of systematization and generalization of interdisciplinary research on the concepts of sustainable development, climate neutrality, low-carbon development, forecasts and scenarios of energy and digital transitions. The work summarizes the phases of low-carbon development, the connections between the categories of ―low-carbon energy‖, ―low-carbon life‖, ―low-carbon society‖, ―low-carbon city‖, ―low-carbon community‖, ―low-carbon world‖. Based on the energy transition scenarios proposed by S&P Global Commodity Insights, conclusions are drawn about possible scenarios of the transition from the initial to the developed phase of low-carbon development. The ways of digital transformations are summarized, which should ensure greater efficiency of the transition to the mature phase of low-carbon development. Conclusions. The main provisions of this article will contribute to the formation of a state policy for economic recovery based on the principles of "Build Back Better" and "Build Back Greener", taking into account the scenarios of the global energy transition and theoretical concepts of the evolution of low-carbon development. Keywords: low-carbon development, climate neutrality, energy, energy transition, digital transformation.
Spread of Socially Dangerous Diseases in Ukraine During COVID-19 and War
Introduction. It has been determined that Ukraine has faced serious challenges in recent years that negatively impact the physical, social, and psychological health of the population. The COVID-19 pandemic and the full-scale war have significantly increased the risk of spreading socially dangerous diseases, creating a complex situation that requires immediate and comprehensive measures to preserve and restore the health of Ukrainians. Objective. To assess the impact of the COVID-19 pandemic and the war on the spread of socially dangerous diseases in Ukraine to develop effective solutions in the medical, social, and demographic spheres. Research Methods. The study utilized data from statistical reports, national databases, and scientific publications. The research was conducted using statistical and comparative analysis methods. Results. The study focused on the following aspects: 1) Direct impact on morbidity levels: an increase in COVID-19 cases, especially at the beginning of the pandemic, with increased strain on the healthcare system; a decrease in visits to medical facilities due to fear of infection and system overload; negative impacts on access to medical care due to the destruction and damage of healthcare facilities, particularly in combat zones; increased risk of spreading infectious diseases due to overcrowded shelters and deteriorating hygiene conditions; 2) Impact of socio-economic determinants: increased poverty levels and inequality in access to essential services; worsening psychological state of the population due to social disorientation and loss of livelihoods; increased burden on the healthcare system due to internally displaced persons; 3) Impact on the spread of specific diseases: an increase in tuberculosis cases, particularly in areas with limited access to medical care; decreased HIV diagnosis rates due to shifting priorities in the healthcare system. Conclusions. The COVID-19 pandemic and the full-scale war in Ukraine have a devastating impact on the health and well-being of the population. The analysis indicates the need for a comprehensive approach to restoring the healthcare system and ensuring access to medical care for all population groups; providing psychological support and social assistance to those affected by the war and the pandemic; conducting preventive measures and implementing programs to improve public health and promote a healthy lifestyle.
Copyright (c) 2024 Regional aspects of productive forces development of Ukraine
The Ternopil branch of the Ukrainian Geographical Society and the Editorial Board of the journal "Regional Aspects of Productive Forces Development of Ukraine" deeply regret that on January 14, 2023, a well-known scientist, educator, Vice-President, Honorary Member of the Geographical Society, Head of the Department of Economic and Social Geography of Ivan Franko Lviv National University, Doctor of Geographical Sciences, Professor, Honored Worker of Science and Technology of Ukraine, Academician of the Academy of Higher Education, Honorary Member of the Shevchenko Scientific Society and Chairman of his Geographical Commission of the Shevchenko Scientific Society, laureate of the Ivan Franko International Prize Oleg Ivanovych Shabliy passed away.
Jornal Editorial board “Regional aspects of productive forces development of Ukraine”
THE INFLUENCE OF SOCIAL FACTORS ON THE STATE OF HEALTH OF ADOLESCENTS
Introduction. The relevance of this study is determined by the increasing impact of social factors on the health of adolescents in modern society, especially in Ukraine under wartime conditions. Adolescence is a critical period for the formation of physical and mental health, and during this time, individuals are most vulnerable to external influences. The social environment, including family, peers, mass media, and social networks, significantly affects the well-being and development of adolescents. Analyzing these factors is crucial for developing effective strategies to support the health of the younger generation, which in turn will contribute to the formation of a healthy nation in the future. The purpose of the article is a theoretical and methodological analysis of the influence of various social factors on the physical and mental health of adolescents with the aim of developing scientifically-based recommendations for improving their health through the implementation of effective social programs and policies. Methods. To achieve the research objectives, a comprehensive approach was used, including: analysis of scientific literature on the impact of social factors on adolescent health; comparative analysis of the impact of various social factors on adolescent health; statistical analysis to identify the most significant social factors and their impact on adolescent health. Results. The study assessed the most important factors affecting health preservation in adolescence. Each of these factors was detailed, including their direct impact on the adolescent's psyche and consciousness. Particular attention was paid to aspects such as family environment, peer relationships, academic load, access to medical services, and the level of physical activity. The family environment is considered a fundamental factor shaping the foundations of healthy adolescent development. The role of parents in maintaining emotional stability, the importance of positive family relationships, and the impact of the family's economic status on access to quality medical services and healthy nutrition are highlighted. Peer relationships are characterized as an important social factor that can both benefit and harm the adolescent's health. Positive relationships provide support and contribute to the development of healthy social skills, while negative social experiences, such as bullying, can lead to stress and depressive states. Academic load is also considered an important factor affecting the mental health of adolescents. It is emphasized that high demands and pressure from educational institutions can cause chronic stress, negatively impacting overall well-being and mental health. Access to medical services and the level of physical activity are important factors for physical health. It is described how insufficient access to medical services can lead to the untimely detection and treatment of diseases, and low levels of physical activity can lead to weight problems and other physical ailments. Recommendations for parents on how to help overcome the challenges of adolescence are provided. The advice includes building trusting relationships with children, providing emotional support, monitoring the adolescent's social circle, reducing academic load through organizing an effective daily routine, encouraging physical activity, and timely consultation with medical specialists. Parents are also encouraged to actively participate in their children's lives, providing them with a safe and supportive environment for comprehensive development.
INNOVATIVE PERSONNEL MANAGEMENT METHODS IN IT COMPANIES UNDER CONDITIONS OF HYBRID AND REMOTE EMPLOYMENT DURING THE WAR IN UKRAINE
Introduction. After the post-Kovid period in Ukraine, the long-term phase of the war with Russia began, which dictated business new conditions not only for development, but also for ensuring the survival of the enterprise itself, creating a safe environment for the employee. These challenges led to new solutions and strategies to ensure business continuity and transformed its management system. Despite the rather new problem of organizing a remote or hybrid form of employment, researchers and HR managers often raise concerns about the difficulties of intra-company communication and work that requires a creative team approach. The study of transformations of relations in the field of human resources, optimization of personnel opportunities, search for methods of effective management in the conditions of a remote form of work is an important and relevant direction of the development of the science and practice of personnel management in the conditions of security challenges and threats. Therefore, the issue of the organization of hybrid and remote personnel management in the conditions of martial law remains the least researched. Goal. The purpose of the scientific publication is to study the peculiarities of the application of innovative methods of personnel management under the conditions of hybrid and remote forms of employment during the war in Ukraine and to develop proposals for improving the efficiency of personnel management on the example of IT companies. Research methods. The methods of systematic, logical, structural, comparative analysis, expert survey, systematization and generalization of data were used. The results. According to the conducted research, the article states that hybrid employment has become the most effective for IT companies in Ukraine during martial law. This means combining fulltime work with the ability to work remotely, especially for workers in a combat zone. This allows them to work from home or shelter if their job allows. The study found that hybrid employment reduced the burden on office security, as many companies provided their employees with access to bomb shelters with uninterrupted Internet, but at the same time created risks: low stress resistance, insufficient engagement and loyalty of employees due to the lack of live communication. Therefore, a communication strategy for interaction with remote workers was proposed, the analysis of which leads to the study of the optimal form of interaction between workers. The article elaborates recommendations for IT companies regarding the use and protection of personal data, maintaining the private space of remote employees and monitoring their productivity. In addition, sound new methods of managing the productivity and motivation of employees will help the management of companies to focus on collective values. Conclusions. The conducted research made it possible to develop approaches to improving personnel management in the conditions of remote work in digital business with the help of a communication strategy aimed at improving motivation, increasing personnel safety measures and maintaining a healthy psychological state of employees during military operations in conditions of mostly hybrid or remote forms of employment.
innovative methods of personnel management
THE MAIN TASKS OF HR ANALYTICS IN THE CONTEXT OF IMPLEMENTING THE PERSONNEL MANAGEMENT FUNCTION
Introduction. The article presents and substantiates the main tasks of HR analytics at the enterprise in modern conditions. Monitoring and adaptation of the personnel management system to new economic conditions are key aspects of the effective functioning of the organization during the war. Personnel training metrics determine the effectiveness of the processes of appropriation and selection of employees in the company. They help to assess how successful the work of acquiring and retaining talented personnel is. The study of personnel retention is an important task of the HR analyst in order to determine the main reasons for personnel turnover and develop an effective talent retention policy. Measuring the effectiveness of remote work organization is important in the context of changes in organizational work models. By comparing the results of the work of employees, it is possible to find out the main criteria that must be met by the work organization in order to ensure the maximization of the work of the staff. Analyzing staff training and development processes is important to ensure sustainable company growth and support employee skills. Goal. To substantiate the main tasks of HR-analytics capabilities in the implementation of current personnel management tasks. The conditions of digitization of the economy create new challenges for personnel management, and the formation of an effective HR analytical system becomes a key element of a modern enterprise. This system is determined by the need to quickly obtain and analyze personnel information for making informed decisions.
ADAPTATION AND TRANSFORMATION OF MARKETING PERSONNEL ROLES UNDER THE INFLUENCE OF DIGITALIZATION
Introduction. The relevance of the research topic is defined by the global transformations in the marketing sphere that are happening under the influence of the rapid development and implementation of digitalization technologies. This fundamentally changes the conditions, content and nature of marketing specialists' work, determining completely new analytical and communication challenges. However, currently there is a lack of comprehensive developments regarding the specifics of marketers' adaptation to the updated realities of the digital age and the features of the transformation of their professional roles. So the chosen issue for analysis is extremely relevant. Goal. To identify key challenges facing marketers in the context of digitalization of business based on the systematization of scientific views and the author's interpretation; to outline necessary adaptation measures; characterize the transformation of the professional roles of a senior marketer as a specialist responsible for developing a marketing strategy. Methods. To achieve this goal, a set of general scientific methods of cognition was used, which ensured the consistency and logical consistency of the conclusions. Results. It is proved that in an era of pervasive digitalization, the role of a marketer is transformed towards strengthening his analytical and prognostic functions. It is proved that marketers face fundamental challenges associated with a sharp increase in data volumes, the need to master new methods of processing them, the formation of new communication practices with consumers and staff. It is established that against the background of digitalization the professional roles of a senior marketer are being transformed, who takes on new functions as an analyzer of creative ideas, an assessor of business prospects, a guarantor of the company's image, a consultant and coach on effective communications, which requires him to master a number of soft and hard skills, as well as adaptation to the modern digital environment. Conclusions. The results indicate the expediency of developing practical recommendations for the formation of adaptive marketing models against the background of digital transformations, which could become an area for further research.
MODERN TECHNOLOGIES IN THE FIELD OF PERSONNEL RECRUITMENT
Introduction. Rapid changes affecting social development determine the direction of development of economic assets, enterprises and organizations that must function under such conditions. Adaptation of human resource management, and recruitment and selection of personnel as one of its areas, to the latest challenges and opportunities becomes a key management factor. Modern trends in HR management, like many other areas, cannot be separated from the use of digital technologies, social networks and Internet opportunities. The study and implementation of the latter in the practice of human resources management, in particular personnel recruitment, is critically important for achieving business goals, achieving competitive advantages and forming engaged and loyal personnel of organizations. The theoretical generalization and coverage of modern trends in the field of personnel recruiting is becoming more and more relevant, taking into account the demand for quickly finding candidates of the required quality, forming stable teams (under conditions of an unstable external situation), the possibility of remote employment and outsourcing activities. Goal. The purpose of this study is to review and theoretically generalize modern world trends in the field of recruiting and hiring personnel, to study the possibilities of their implementation under modern conditions and the challenges associated with this. Research methods. In order to achieve the goal of the research, the methods of comparative analysis, abstract-logical generalization were used. Results. The problems faced by the market of recruiting services in Ukraine under modern conditions are identified. The peculiarities of employment and the search for candidates in the sharing economy and the impact of the gig economy have been studied. Peculiarities of online recruiting, recruiting in social networks in Ukraine and the world, the possibility of using such technologies as creating your own mobile career sites (or special applications), implementing software for tracking applicants, technologies of robotic automation of processes, applying methods of personnel selection using methods with artificial intelligence, video interview and video resume, virtual and augmented reality, behavioral forecasting, HR analytics, employee referral programs, recruiting and employer branding, etc have been studied. The advantages and threats of applying personnel selection methods with the help of methods with artificial intelligence are presented, foreign experience in this field and suggestions of scientists regarding possible and appropriate areas of implementation of digital technologies in the personnel selection process are studied. Conclusions. The use of cloud technologies, robotic and automated systems, artificial intelligence technology, virtual reality, online platforms, social networks and other means is part of the daily routine of any activity, including the search and attraction of candidates for vacant jobs. Without the knowledge and ability to use modern tools and technologies, it is difficult to gain an advantage in the competition for talent and competent personnel. The study of modern trends in recruiting allows us to generalize the current global practical experience in this field.
digital technologies in personnel recruitment
IMPACT OF DIGITAL TECHNOLOGIES ON THE TRANSFORMATION OF THE LABOR MARKET
Introduction. In the conditions of the Fourth Industrial Revolution, the Ukrainian labor market was greatly affected by digital transformation. New professions are emerging, new competencies are needed, the landscape of demand and supply on the labor market has changed. In this regard, research devoted to the clarification of theoretical and methodological approaches to the study of the transformation of the labor market was updated. Goal. The challenges of the new economy, which affected the field of employment, determined new trends to accelerate changes in the field of digitization, automation and robotization of the labor market. Methods. The following modern research methods were used to achieve the defined goal and fulfill the outlined tasks: forecasting method - to identify future advantages when using artificial intelligence, digitization in the labor market; the grouping method - for the classification of methods and factors influencing the transformation of the labor market; historical and logical analysis - to reveal the process of formation and development of digital technologies in the labor market; modeling method - for building digital competences. An analysis of changes in the labor market under the conditions of the Fourth Industrial Revolution was carried out. The transformations taking place in the social and labor sphere under the influence of information and communication technologies, network systems, other resources and institutions of the new digital economy are a complete, comprehensive transformation of values, motivational attitudes, hierarchies, sources of development, the structure of resources, forms and technologies of interaction, forms and scales of employment, level, structure, income differentiation. Results. Attention is paid to the issue of dependence on the introduction of automation and robotization of production and the reduction of demand for workers with a low level of education and low professional qualifications. It is noted that under the influence of the Fourth Industrial Revolution, the main attention will be paid to digital competences in the near future. It was determined that the development of the digital economy, despite the possible threat of the disappearance of certain professions, can lead to an increase in the level of employment in the country due to the creation of conditions for the emergence of new professions, but on digital platforms. The impact of digital technologies on changes in employment was analyzed, the most in-demand competencies and skills on the labor market were determined. It is substantiated that the transformation of employment from the point of view of digitalization creates a demand for competencies that will enable specialists to work with complex digital systems, platforms, special equipment, demonstrate analytical skills, emotional intelligence, a high level of IT literacy, apply systems thinking, etc. Conclusions. The labor market is undergoing significant changes during the Fourth Industrial Revolution, which includes high-tech and digital innovations in the field of information production and processing. Industry 4.0 is defined by the use of advanced production technologies, such as the Internet of Things, artificial intelligence, data analysis, robotics, lockchain, etc., which significantly affect the digitalization of the labor market. The latter affects the demand for labor, causing changes in certain professions.
ACTIVATION OF ENTREPRENEURIAL POTENTIAL FOR THE DEVELOPMENT OF A TERRITORIAL COMMUNITY
Introduction. The practice of countries with market economies shows that small businesses are a structural factor in the economy, playing an important role in job creation and unemployment reduction, and quickly responding to changes in consumer demand. Therefore, in modern conditions, it is obvious that the development of a territory is impossible without the participation of businesses. Local selfgovernment bodies, by supporting this sector of the economy, address specific tasks of economic development: improving the quality of life of residents and improving the infrastructure of the community's economy. Local self-government bodies promote the development of the local economy by supporting business. The goal of the article is to study the processes of activating intrepreneurial potential for the development of a territorial community, as well as to outline the directions for creating favorable conditions for entrepreneurship and supporting small and medium-sized enterprises. Methods. The methods of economic, systemic, structural analysis and generalization are used. Results. The role of the entrepreneurial sector in the development of the regional economy has been analyzed. It has been proven that entrepreneurship is a key element in the development of any territorial community. The economic development, social stability, and overall standard of living depend not only on the activity and efficiency of entrepreneurs. It has been established that activating entrepreneurial potential for the development of a territorial community is a key aspect of sustainable socio-economic development. Successful implementation of this strategy requires a comprehensive approach aimed at creating favorable conditions for entrepreneurship and supporting small and mediumsized enterprises. The path to success lies in promoting entrepreneurship through financial support, creating a favorable business environment, and a joint approach of all stakeholders. Conclusions. The main provisions of the scientific article will contribute to creating conditions for activating entrepreneurial potential to improve the quality of life of community residents.
IMPROVING THE STRATEGY OF NATIONAL ENTERPRISES ON THE BASIS OF BENCHMARKING
Introduction. The process of improving the formation of the enterprise’s development strategy on the basis of benchmarking have been studied, as the means that allows national enterprises to prepare for future challenges and opportunities. Goal. Research on benchmarking as an effective progressive tool to form an effective strategy of a national enterprise is a goal. To achieve the outlined goal, the following tasks were defined: to investigate the essence of the strategy and its role in increasing the competitiveness of a national enterprise; to study the essence of benchmarking as a progressive technology for increasing the efficiency of national enterprises; to outline the main methodical steps of applying strategic benchmarking as a tool to improve the company's development strategy. Methods. The methods of systematic, comparative, structural analysis and generalization are used. Results. The essence of the concept of «enterprise strategy» has been studied, and its role in increasing its own competitiveness has been determined. The use of benchmarking as an important tool to build an effective strategy for the development of national enterprises is substantiated. The essence of this method is defined, which envisages comparing and analyzing the activities, productivity, processes and results of the organization which has obtained the best practices, standards and achievements of wellknown market players or well-known leaders in the relevant industry. The main methodical steps of applying strategic benchmarking as a tool to improve the company's development strategy are outlined. Thus, first it is necessary to assess how the organization defines its strategic priorities and how they are implemented. The next step in this type of benchmarking is to find and study best strategic practices in other organizations that can be applied to achieve the strategic goals of a particular enterprise. Next, it is advisable to make a choice of innovative and successful strategic approaches and adapt them to the existing conditions of activity, and then integrate them into your own strategy. The proposed strategic benchmarking algorithm can significantly help national enterprises to prepare for future challenges and opportunities. Conclusions. The main provisions of the scientific article will contribute to the formation of an effective strategy for the development of national enterprises.
INVESTMENT ACTIVITY AS A DIRECTION OF IMPLEMENTATION OF THE STATE POLICY OF SUSTAINABLE DEVELOPMENT
Introduction. The article reveals the scientific vision of investment activity as a direction of implementation of the State policy of sustainable development. Goal of the article is to substantiate the consideration of investment activity and its activation not only as objects of investment policy, but also as a policy of sustainable development. Research methods: to prove the significance, determine the place and role of investment activity in the implementation of sustainable development policy, a systematic approach, statistical methods, analysis and synthesis methods were used. Results: the content of the concept of "investment activity" is revealed. It is clarified and substantiated that the purpose of investment activity, in addition to obtaining commercial and social benefits, should include the environmental effect. The content of the components of sustainable development of society is disclosed. They represent a triune concept of sustainable ecological, social and economic development, the implementation of which requires a clear policy and specific actions on the part of the State as a public institution, based on the principles of democracy, openness, public participation, economic, social and environmental efficiency. It is stated that the movement of our country along the path of sustainable development is laid down in the Sustainable Development Strategy "Ukraine - 2020". It is argued that the vectors of development, security, responsibility and pride defined by the Sustainable Development Strategy "Ukraine - 2020" require investment activity and its intensification. It is proved that the need for development of organizations of various types as elements of the Ukrainian economy, and their production of quality products and services makes organizations search for new management technologies, production methods, and new products. The instrument of such development is their investment policy and investment activity. It is emphasized that the investment policy of an organization should be implemented in accordance with other types of state policy (social, environmental, tax, local development policy, etc.), be documented, be information accessible to investors, and adapt to changes in the external environment (institutional, infrastructural, investment, etc.). It is noted that real investments are the way to implement investments in the fixed assets of organizations, and their form, for example, is the ecological modernization of production, the introduction of environmental technologies. The author summarizes that the main entity establishing the "rules of the game" for investment activity is the State. It develops and implements both investment and other types of policies (sustainable development to harmonize economic, social and environmental activities of various management and regulatory entities; financial and budgetary - to create a fair tax environment; regional - to stimulate regional development and create appropriate living conditions for the population; and entrepreneurship regulation - to create a favorable business environment, stimulate business growth, and technological development of production). Thus, investment activity and its intensification should be the result of the implementation of not only investment policy at various levels, but also a direction for the implementation of other policies, in particular, the policy of sustainable development.
ENVIRONMENTAL AND SPATIAL ASPECTS OF POLLUTION OF THE TERRITORY OF TERNOPIL REGION WITH MICROPLASTIC MASSES
Introduction. The article addresses the critical issue of environmental pollution caused by the plastic waste. This problem has drawn the attention of researchers due to the vast physical volumes of plastic waste, their unique behavior in the environment, and their adverse impact on human health. The disposal of plastic waste has become a matter of great concern, and the destructive effects of external environmental factors cause the breakdown of polymers into microparticles, leading to microplastic pollution. This form of pollution is a significant environmental issue due to its uncertain nature, and a substantial portion of plastic waste remains in the environment, becoming invisible. This lack of microplastic pollution visual comprehension often diverts attention from this issue. Currently, the problem of pollution by microplastic masses is mainly considered globally. Therefore, it is crucial to shift our attention toward the dangers of microplastic contamination at the local and mesoregional levels. In this paper, the environmental and spatial aspects of microplastic pollution in the Ternopil region were examined, focusing on the peculiarities of their formation and distribution in the area. The purpose of the article is to study the spatial aspects of the formation, distribution and accumulation of microplastic masses at the regional level. Research methods. The methods of analysis and synthesis, systematic generalization, creation of geographical maps were used in the preparation of the scientific publication. The results. Identified and analyzed various sources of microplastic pollution in the Ternopil region, including point, areal, dispersed, and linear sources, and the processes of formation and migration of microplastics within the region along with sectoral features of environmental pollution in the region caused by microplastics. Revealed peculiarities of the formation of this type of pollution as a consequence of the high level of agricultural development of the region, development of the logistics, influence of urbanization processes, and the development of the management and waste management system. Considered the role of microplastics in transportation at the regional and interregional levels of environmentally hazardous chemicals and their accumulation in ecosystems. In the Ternopil region, soil pollution with subsequent degradation of microbiomes of soil ecosystems, as well as destruction of water ecosystems, is particularly significant. All this is a direct result of the rapid development of agricultural technologies for growing agricultural crops. A significant role in spatial assessments of territory pollution is played by the transport factor, primarily the development of road transport.
ANTROPOGENIC ENVIRONMENTAL CHANGES AFTER ACCUMULATION OF SOLID HOUSEHOLD WASTE
Introduction. Ensuring effective waste management to reduce its volume and negative impact on the environment is an extremely important issue today. To improve the situation, strategies should be implemented to reduce the amount of waste and recycle it. An important step is the introduction of recycling and reuse systems, as well as active public education to foster a responsible attitude towards waste. In particular, the development of technologies aimed at reducing waste generation at the stage of its production plays a key role in this process. Objective. To analyze the literature and assess anthropogenic environmental changes under the influence of municipal solid waste (MSW) accumulation. Research methods. In order to summarize the available knowledge, identify trends in the study of these thematic areas and identify possible gaps for further research, a literature review was used: Ukrainian and foreign authors with a focus on the keywords “household waste”, “anthropogenic changes” and “environment”. Results. Population growth leads to an increase in the volume of waste - substances, materials and objects generated in the course of human activity that cannot be further used at the place of their generation or discovery. The problem of recycling and utilization of household waste is becoming one of the first in the world. This is especially true in large cities with high population density, where millions of cubic meters of various types of waste are accumulated annually. Conclusions. One of the main environmental and hygienic tasks is the construction of waste recycling complexes and further reduction of the unrecycled part of solid waste, as well as the introduction of waste-free technologies at the city's enterprises.
THE URGENCY OF THE DEVELOPMENT OF AN EFFECTIVE SYSTEM OF HEALTH PROTECTION OF METROPOLIES IN UKRAINE: STATUS AND PROSPECTS IN THE CONDITIONS OF WAR
Introduction. The approaches to assessing the state and prospects of the institutional development of an effective system of health care in metropolises in Ukraine are examined. The relevance is related to the need to build competitive metropolises of Ukraine and their health care systems as integrators of the state in wartime conditions. The novelty of the study is the proposal to introduce conceptual approaches to the formation of the institutional environment for the development of the metropolitan health care system. The purpose. The substantiation of the approaches to the prospects of institutional development of an effective system of health care of metropolises. Methods. The problem of the development of an effective system of health care of metropolises in Ukraine was investigated on the basis of a systemic approach using scientific methods of analysis and synthesis. The results. The peculiarities of the development of the health care system of metropolises in conditions of decentralization through the prism of the integration of the regions of Ukraine are analyzed. For this purpose, the materials of the State Committee of Statistics of Ukraine and researches of domestic and foreign specialists on issues of substantiating the development of metropolises through the prism of the social sphere were used. Taking into account the assessments of domestic experts, the healthcare system (HCS) of the metropolitan area should include the infrastructure of healthcare institutions in three metropolitan gravity zones (the first - 15 km, the second - 60 km, the third - up to 300 km) and be based on the key role of the National health services of Ukraine for payment of services provided.. Conclusions. For decades, except for the five-year period starting in 2014, Ukraine has maintained a tightly centralized and at the same time fragmented management system with costly government funding of health care. It remains a closed corporate structure with its own interests, often disconnected from the real needs of citizens. Thus, mortality in Ukraine from COVID-19 was one of the highest in Europe. Рrospects of the research. The development of mechanisms for building a competitive metropolitan region and its health care system.
DIGITAL TRANSFORMATION AS A PREREQUISITE FOR PRESERVING THE INTEGRITY AND FORMING THE POTENTIAL FOR POST-WAR RECONSTRUCTION OF THE REGIONS OF UKRAINE
Introduction. It has been found that security-related challenges actualize the study of digital transformation processes as attractors of the development of the Ukrainian economy at various levels of its functioning. Moreover, technological progress and technological digital innovations accelerated by it lay the foundation for inclusive economic growth and sustainable development, in which digital technologies will work to achieve social and environmental goals and at the same time form prerequisites for the competitive development of the economy of Ukraine and its regions. Goal. The purpose of the article is to develop organizational and scientific approaches to intensifying the use of the potential of digital transformations to support geospatial integrity, post-war recovery and sustainable competitive development of Ukraine's regions. Research methods. The methods of systematic, logical, structural, comparative analysis, systematization and generalization of data were used. The results. The study of the process of digital transformations at the regional level showed that they are manifested in the development of digital infrastructure, access to electronic services; egovernance, which allows to manage local development using digital platforms, digitize the sphere of municipal services, strengthen the participative component in public administration; ensure the development of digital entrepreneurship with relevant digital startups, digital literacy, digital healthcare, digital technologies to optimize the use of resources and create circular industries in the region, etc. Attention is focused on the fact that digital transformations contribute to attracting investment resources to the development of the region's economy and strengthen its innovative activity, acting as an attractor of competitive development. In order to ensure the integral development of the region and strengthen its competitive potential, the creation of a digital hub is proposed, which will allow combining the accumulated national digitalization potential with the European integration advantages of the digital space, will become a tool for effective cross-sectoral cooperation of business entities, individual creative developers, security and defense forces, investors, patrons, charitable funds. The proposed model of the digital hub can, in its structure, provide for the creation of digital platforms for the development of cluster defense technologies, which will allow private companies to develop and propose creative security projects and quickly refine them to meet the needs of the customer. The study confirmed the fact that the effect of digital transformations, which is traced by the index of digital transformations of regions, is more noticeable in those regions where regional target programs to support digital transformations have been developed. Conclusions. Digital transformation is an integral component of maintaining integrity, increasing the innovative potential of territories due to the digitization of all sectors and the creation of the latest digital structures of competitive development, strengthening integration initiatives of regions in the European digital space.
index of digital transformation of regions