Regional aspects of productive forces development of Ukraine
The scientific journal "REGIONAL ASPECTS OF DEVELOPMENT OF PRODUCTION FORCES OF UKRAINE" was founded in West Ukrainian National University in 1997. The aim of the "REGIONAL ASPECTS OF THE PRODUCTIVE FORCES DEVELOPMENT OF UKRAINE" is to highlight theoretical, methodological and methodical researchs in the field of regional aspects of the productive forces development; studying the peculiarities of regional economic development; social, demographic, ecological and other features of the development productive forces of Ukraine and of the world.
ASSESSING THE IMPACT OF INNOVATION-DRIVEN DEVELOPMENT ON MACROECONOMIC INDICATORS USING PANEL DATA MODELS
Introduction. In the contemporary global economy, innovation-driven development is a key determinant of long-term economic growth, as intellectual capital, technological knowledge, and their commercialization largely shape the competitiveness of national economies. International experience demonstrates that countries which systematically invest in research and development, human capital formation, and institutional support for innovation achieve higher rates of labour productivity growth and socio-economic resilience. For Ukraine, this issue is particularly relevant in the context of post-crisis recovery and integration into the European research and innovation area, given the presence of substantial scientific potential alongside a persistently low level of innovation commercialization. Purpose of the study. The purpose of the study is to identify and quantitatively assess the impact of key innovation factors on Ukraine’s economic growth in comparison with European Union countries and Central and Eastern European states over the period 2010–2024, using dynamic panel data models. Methods. The study combines theoretical, statistical, and econometric methods. The theoretical framework is based on the endogenous growth theory. The empirical analysis relies on a panel dataset covering 11 countries for the period 2010–2024, incorporating indicators of research and development expenditure, patent activity, human resources in research, high-technology exports, and the Global Innovation Index. Results. The results confirm a statistically significant positive impact of innovation factors on economic growth rates across the sample countries. Research and development expenditure, the Global Innovation Index, and high-technology exports are identified as the most influential growth determinants. The analysis reveals the presence of temporal inertia in innovation effects, whereby investments in science and increases in patent activity affect economic dynamics with a lag of one to two years. The comparative analysis indicates that Ukraine possesses considerable innovation potential but lags behind EU countries in its realization due to limited funding, institutional imbalances, and the outflow of highly qualified human capital. Prospects. The findings may be used to substantiate priorities of Ukraine’s state innovation policy, particularly with regard to long-term stimulation of investment in research and development, increased private sector involvement, and deeper integration of the national innovation system into the European research and innovation area. The proposed methodological approach provides a basis for further research on innovation-driven development and economic growth forecasting. Keywords: innovation-driven development; economic growth; research and development; technological change; econometric modelling; panel data; innovation policy; competitiveness; sustainable development. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 17.
REGIONAL DIMENSIONS OF SOCIO-DEMOGRAPHIC RESILIENCE IN UKRAINE: ASSESSMENT AND SPATIAL DISPARITIES
Introduction. The full-scale war in Ukraine has highlighted the need to reconsider approaches to the analysis of demographic processes at the regional level under conditions of profound uncertainty and limited statistical data availability. In the absence of comprehensive empirical information, methodological and conceptual frameworks capable of assessing regions’ capacity to preserve and restore human potential in post-crisis conditions become particularly important. Purpose of the study. The purpose of the article is to provide a theoretical and methodological justification of approaches to assessing regional dimensions of socio-demographic resilience in Ukraine and to develop an analytical framework for identifying spatial disparities in regional adaptive and recovery potential during the war and in the post-war period. Research methods. The study is based on a systemic and interdisciplinary approach, synthesis of international concepts of population resilience, and critical analysis of existing methodologies for its quantitative assessment. A methodological model of an integral index of socio-demographic resilience is proposed, combining demographic, migration, and socio-economic components and incorporating adaptive normalization procedures under conditions of limited data availability. Results. The study substantiates the relevance of a socio-demographic approach to the analysis of regional resilience and identifies key structural components of integral assessment. Methodological principles for classifying regions according to their adaptive and recovery potential are formulated, and typical spatial disparities of socio-demographic resilience in Ukraine under wartime conditions are outlined. Prospects. Further research prospects include empirical testing of the proposed methodological framework using updated statistical and administrative data, as well as expanding the model through the inclusion of indicators related to mental health, social cohesion, and human capital. Keywords: socio-demographic resilience; research methodology; regional analysis; post-war recovery; spatial disparities; integral index.
HEALTH AND LIFE EXPECTANCY IN THE STRUCTURE OF QUALITY-OF-LIFE RESILIENCE OF THE POPULATION OF UKRAINE: A CONCEPTUAL MODEL
Introduction. In the context of war, prolonged socio-economic transformations, and increasing security risks, the preservation of population health and life expectancy becomes a key prerequisite for maintaining quality-of-life resilience. Health in this context is viewed not only as an outcome of the functioning of social systems, but also as an active resource that enhances the population’s capacity to adapt to crisis-related shocks. Purpose of the study. The purpose of the study is to substantiate and develop a conceptual model that explains the interrelationship between population health, life expectancy, and quality-of-life resilience under conditions of prolonged economic, political, and security crises in Ukraine. Research methods. The study is based on the analysis of data from open sources, materials of the Ministry of Health of Ukraine, the World Health Organization, and the State Statistics Service of Ukraine. The research employs a systemic and comparative approach, statistical analysis, analytical generalisation, and conceptual modelling. Results. It is substantiated that population health is shaped by a complex interaction of individual, socio-economic, and institutional determinants and, at the same time, determines the potential for life expectancy and quality-of-life resilience. The proposed model demonstrates the cyclical nature of the relationships between health status, life expectancy, and quality-of-life resilience, where improvements in one component generate positive changes in the others. The results show that quality-of-life resilience functions as a mechanism that mitigates the negative effects of stress-related and traumatic factors, supporting physical and mental well-being under crisis conditions. Prospects. Prospects for further research include an in-depth analysis of regional and socio-demographic differences in population health, life expectancy, and quality-of-life resilience, as well as an assessment of the long-term consequences of the war for physical and mental health and the development of strategies for sustainable post-war recovery. Keywords: quality of life; population health; resilience; life expectancy; population income. Formulas: 0, fig.4, tabl.: 1, bibl.: 23.
EUROPEAN PRACTICE OF IMPLEMENTING BARRIERABILITY: INTERNATIONAL EXPERIENCE FOR UKRAINE
Introduction. The article examines the key principles and mechanisms of forming an inclusive environment in the European Union countries and analyzes the possibilities of their application in the Ukrainian context. Based on the study of European regulatory acts, policy documents, and successful case studies of individual countries, the EU's systemic approach to ensuring accessibility is highlighted. This approach combines legislative regulation, financial support, and public monitoring. Purpose. The purpose of the article is to analyze and summarize the European experience in forming and implementing accessibility policy to identify practical lessons, adapted recommendations, and specific mechanisms for the effective implementation of similar practices in Ukraine, taking into account current challenges. Research methods are based on a comprehensive approach. The main method is system analysis, which allows considering the European experience as an integral structure. It is complemented by comparative legal analysis to compare European norms with Ukrainian legislation and document analysis. The obtained data are generalized and synthesized to model mechanisms for implementing accessibility adapted for Ukraine, considering the challenges of post-war reconstruction. Results. The modern world is moving toward inclusivity, where creating an accessible environment for all citizens is not just a requirement of our time but an essential component of social justice and sustainable development. Ukraine, which is actively pursuing European integration, faces numerous challenges in ensuring barrier-free access for people with disabilities and individuals with limited mobility. In this context, European experience in implementing accessibility principles is particularly valuable, offering ready-made solutions and effective mechanisms that could be beneficial for Ukrainian realities. The purpose of this study is to comprehensively analyze European approaches to creating an accessible environment, particularly in the areas of legal regulation, infrastructure planning, digital inclusion, and social integration. Special attention is paid to key European initiatives such as the European Accessibility Act, as well as successful national practices of individual EU countries in universal design, adaptation of public spaces, and transportation infrastructure. The research demonstrates that European experience in accessibility can serve as an effective tool for accelerating the development of an inclusive society in Ukraine. Successful implementation of European approaches requires comprehensive changes—from improving legislation to transforming public awareness—which will allow Ukraine not only to adopt the best international practices but also to develop its own effective model of ensuring accessibility for all citizens. Keywords: accessibility, inclusion, European Union, universal design, people with disabilities, urban design. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 4.
THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE DIGITALIZATION OF THE ENTERPRISE WORKFORCE FORMATION PROCESS
Introduction: In modern conditions, digital transformation serves as a key factor in enhancing the competitiveness of enterprises. The rapid development of information technologies significantly impacts all aspects of business management, including HR policies. Personnel formation, which was previously a lengthy and resource-intensive process, is now being transformed by digital tools that enable the automation of recruitment, adaptation, and professional development of employees. The digitalization of HR management not only optimizes personnel selection processes but also enhances their effectiveness through data analytics and artificial intelligence. This opens up new opportunities for creating high-performance teams that meet the current demands of the business environment. Purpose of the Article: To examine the methods of digitalizing the personnel formation process in organizations and to determine the key stages of implementing digital technologies in the HR sphere, develop and describe a methodology for digitizing the process of forming the company's personnel. Research Methods: Analysis and synthesis of scientific literature, comparative analysis, economic analysis, and expert assessments. Research Results: A study was conducted on global trends in the digital transformation of human resource management. It was revealed that leading companies actively adopt automated recruitment systems, artificial intelligence for evaluating candidates, and big data analytics for forecasting employee productivity. The experiences of Google, Amazon, Microsoft, IBM, and Tesla—enterprises successfully implementing digital HR solutions—were examined. Their methods of automating hiring, training, and career management were analyzed, demonstrating improvements in HR process efficiency. The impact of digitalization on corporate costs and productivity was analyzed. It was determined that implementing modern HR technologies optimizes personnel management, improves decision-making quality, and reduces the need for administrative resources. Strategic approaches were proposed for the digitalization of human resource management, including the use of artificial intelligence, automated platforms, and data analytics tools for effective recruitment and personnel development. A methodology for digitalizing personnel formation has been described and developed, which ensures the comprehensive use of modern information technologies at all stages of work with personnel. Conclusions and recommendations. Based on the research, strategic recommendations were formulated regarding the digital transformation of HR management. The article proposes integrating artificial intelligence, machine learning, and data analytics to enhance the efficiency of HR processes. Thus, digitalization is an essential phase in the evolution of modern HR management, contributing to greater effectiveness, cost reduction, and the establishment of a more flexible personnel management system. Keywords: digitalization, personnel, enterprise, organizational and economic mechanism, HR technologies, automation.
Personnel management and labor economics
INTEGRATION OF PR TECHNOLOGIES INTO THE MANAGEMENT SYSTEM OF TEAM DYNAMICS AND STAFF BEHAVIOR IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF EDUCATION
Introduction. The article reveals the essence, classification, and applied aspects of integrating PR technologies into the management of team dynamics and staff behavior in educational institutions under conditions of digital transformation. Modern educational organizations face the need to maintain effective communication and support professional cooperation, which strengthens the relevance of PR tools as mechanisms of internal interaction and organizational development. Purpose. The aim of the study is to determine and substantiate the possibilities of integrating PR technologies into the management system of team dynamics and labor behavior of staff in educational institutions. Research Methods. The research methodology is based on general scientific and empirical methods, including analysis, synthesis, systematization, and content analysis of communication practices in educational management. Results. The results of the study clarify the conceptual framework of PR technologies in education and identify key groups of tools that contribute to strengthening internal communication, motivation, and collaboration within academic teams. The influence of digital transformation on changes in communication patterns and forms of team interaction is demonstrated. The paper highlights examples of successful use of PR strategies in Ukrainian and international educational institutions and identifies factors that determine their effectiveness. It is emphasized that PR technologies can support the development of a cohesive corporate culture, reduce resistance to innovation, and increase staff engagement. Conclusions. Integrating PR technologies into the internal communication and management system of educational teams enhances teamwork effectiveness, strengthens trust, and promotes sustainable organizational change. Future research should focus on developing adaptive PR management models tailored to different types of educational teams and digital environments. Keywords: PR technologies, team dynamics, staff behavior, digital transformation, internal communication, corporate culture. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 17.
ENTERPRISE PERSONNEL PLANNING AND DIRECTIONS FOR ITS IMPROVEMENT
Introduction. The article examines the problems of enterprise personnel planning and the directions for its improvement under contemporary socio-economic conditions. In the context of martial law in Ukraine, economic instability, labour market imbalances and increased competitive pressure, personnel planning becomes a crucial element of human resource management. It ensures the alignment between enterprise development goals and available human resources, contributing to productivity growth, cost optimisation and long-term organisational sustainability. Purpose. Study of modern features of personnel planning of the enterprise, as well as development of recommendations and substantiation of directions of its improvement. Research methods. The research is based on general scientific and special methods, including analysis and synthesis, comparison, systematisation, abstraction and generalisation. The study also applies a structural and functional approach to the analysis of personnel planning processes, as well as a review of domestic and foreign scientific sources and international practical experience in human resource management. Results. It is established that personnel planning constitutes the foundation of the personnel management system, with a key focus on planning and optimising the number and structure of employees. Effective personnel planning improves enterprise performance through rational use of labour resources, identification and development of employees’ professional potential, and the creation of conditions for systematic recruitment, training and career advancement. The study shows that Ukrainian enterprises currently pay considerable attention to personnel planning, while personnel services primarily focus on recruitment, training, development and efficient use of staff. Special emphasis is placed on international experience in personnel planning, which should be adapted rather than copied, taking into account global trends and national specificities. Conclusions. Sustainable enterprise development requires a systematic and coordinated approach to personnel planning as an integral part of human resource management. The implementation of scientifically grounded planning methods, continuous personnel development and the adaptation of international best practices can significantly enhance labour productivity, competitiveness and organisational resilience. Keywords: personnel planning, personnel work, personnel policy, personnel management, personnel service, personnel management. Formulas: 0, fig.: 0, tabl.: 0, bibl.: 8.
TRANSFORMATION OF THE HUMAN RESOURCE MANAGEMENT SYSTEM UNDER THE INFLUENCE OF DIFFERENT GENERATIONS
Introduction. In today's dynamic environment, where globalization, digitalization and socio-cultural changes are shaping a new reality for business, the human resources management system is undergoing significant transformations. The emergence of representatives of different generations on the labor market with their values, approaches to work and expectations from the employer is one of the main factors influencing these changes. Traditional methods of human resources management, based on combined approaches to all employees, lose their effectiveness, as they do not take into account differences in behavior, priorities and communication styles of representatives of different age groups. Accordingly, companies must adapt their approaches to human resources management in order to ensure effective communication, motivation, development and retention of personnel. Objective. The study is aimed at determining the specifics of the influence of different generations on the personnel management system, identifying and outlining the main differences in values, motivational relationships and professional behavior of employees. Methods. The work uses empirical research methods, in particular questionnaires, to identify information about the expectations, needs and level of satisfaction of representatives of different generations; comparative methods - to compare value orientations, work styles, expectations and motivational factors of representatives of different generations, which made it possible to establish differences that directly affect the adoption of managerial decisions in the field of personnel management; methods of a systemic approach - to consider personnel management as a holistic system, which will allow taking into account the interaction between generations and its impact on corporate culture. Results. The study confirmed the relevance of transforming the personnel management system in connection with the presence of different generations in modern work teams. Differences in values, motivational attitudes, work attitudes, and communication styles of employees of generations X, Y, and Z were identified, which require not only the adaptation of existing HR practices, but also the development of new, more flexible, and personalized management models. Respondents included in the sociological survey identified the main differences in values, motives, and worldviews of different generations; identified the causes of conflicts and misunderstandings among employees of generations X, Y, and Z; indicated the most effective methods of motivation and measures to overcome multi-age conflicts in agro-industrial enterprises, identified priorities in training and development, and emphasized the importance of teamwork and corporate culture. Prospects. Further research should be aimed at developing flexible, inclusive and effective HR management models that will ensure effective interaction and development of personnel in a multigenerational work environment. Particular attention should be paid to studying the transformation of HR practices, taking into account not only age, but also cultural characteristics that affect work motivation and interaction between generations. Keywords: work-life balance, decent pay, flexible work schedules, inclusive workplace, multi-age team, employment, career growth, communications, competencies, conflicts, staff motivation, staff training, generation, labor productivity, mental well-being, labor market, workplace, staff development, HR technologies, team building, generational values, team management, personnel management. Formulas: 0, fig.: 4, tabl.: 2, bibl.: 19.
Copyright (c) 2025 Regional aspects of productive forces development of Ukraine
STRATEGIC DIRECTIONS FOR PROVIDING THE ORGANIZATION WITH QUALIFIED PERSONNEL
Introduction. Under the conditions of structural deformations of the demographic composition of the workforce, transformations of the labor market itself, changes in socio-economic development that have occurred in recent years as a result of the COVID-19 pandemic, and later − the full-scale continuation of the rf war against Ukraine, organizations have faced the problem of providing qualified personnel. Ensuring the implementation of business strategies under modern conditions is impossible without effective human resource management strategies that can ensure the process of personnel planning and attracting and retaining talents, which are so necessary to maintain competitiveness. Purpose of the article. The purpose of the article is to study strategic approaches to providing the organization with qualified personnel under conditions of uncertainty and modern challenges. Research methods. To achieve the set goal, general scientific methods of cognition, graphical method etc. were used. Results. It was established that modern strategic human resource management (SHRM) systems are an effective tool for attracting qualified personnel, their retention and attraction. The result of SHRM is that functional HR-strategies allow the organization to achieve the goals of business strategies. It is substantiated that the strategic provision of the organization with qualified personnel is a holistic system of actions aimed at long-term growth and stability, combining analytics, technology, partnership and a humane approach to the person of labor. It is determined that ensuring the balance of SHRM using digital HRM systems, HR analytics, HR brand, continuous learning and investment in human capital, diversity policy allows achieving the set organizational goals, attracting and retaining talents, forming an inclusive work environment and maintaining competitiveness under new conditions. Conclusions. Modern SHRM systems contribute to the convergence of business goals with the care of the company’s human resources, and as a result of the synergistic effect, allow improving the well-being of employees, their satisfaction with the work performed, reducing staff turnover, and improving business performance. The results obtained allow us to substantiate the feasibility of using strategic human resource management areas in the practical activities of organizations in conditions of instability and transformations. Studying the impact of SHRM application on the employer brand and achieving organizational goals may become the subject of further research in this direction. Keywords: skilled personnel, human resource management, personnel management, talent management, competencies, artificial intelligence, HR analytics, HR brand, HRM systems, HR strategies, HR technologies. Formulas: 0, Fig.: 2, Table: 1, Bibl.: 30.
HUMAN RESOURCE MANAGEMENT IN HEALTH CARE INSTITUTIONS UNDER THE TRANSFORMATION OF UKRAINE’S MEDICAL SYSTEM: CHALLENGES, TRENDS AND STRATEGIC GUIDELINES
Introduction. The article examines the issue of human resource management in health care institutions in the context of transformational changes in Ukraine’s medical system. In the conditions of war, demographic crisis, and emigration challenges, effective strategic personnel management becomes crucial for ensuring resilience, quality, and continuity of health services. Traditional administrative models fail to address the dynamic nature of today’s labor market, the crisis-induced burden on healthcare workers, and the insufficient level of digitization and flexibility in HR processes. The creation of a strategic HR management system in healthcare facilities, focused on preserving human capital, professional development, and institutional sustainability, is viewed as a necessary condition for successful reform and system resilience. Purpose of the article – to study the systemic challenges, influencing factors, and strategic guidelines for effective human resource management in Ukraine’s healthcare institutions. Research Methods. The research is based on general scientific methods of analysis, comparison, systematization, graphical visualization, and secondary analysis of statistical and empirical data from national and international institutions. Results. The study analyzes the dynamics of changes in the number of medical personnel in Ukraine, their distribution by facility type and region, the staffing level of healthcare institutions, and key issues related to motivation and professional burnout. Examples of effective HR planning strategies implemented in international projects and pilot initiatives are provided. A strategic model of HR management in healthcare institutions is proposed, including stages of HR situation assessment, forecasting, policy formation, and results evaluation with adjustment. The results confirm the need to integrate modern digital tools, provide psychological support to healthcare workers, and expand institutional autonomy in managing personnel. Keywords: human resources capacity; healthcare system; management strategy; transformation; health workforce. Formulas: 0, fig.: 2, table: 4, bibl.: 10.
THE USE OF ARTIFICIAL INTELLIGENCE IN IT PROJECT MANAGEMENT IN THE CONTEXT OF DIGITALIZATION
Introduction. In the context of rapid digitalization, almost all areas of activity are undergoing profound transformations driven by the adoption of advanced information technologies. These changes are particularly dynamic in IT project management, where decision-making speed, adaptability, efficient resource allocation, and risk management are critical success factors. In this regard, artificial intelligence (AI) is viewed not only as a tool for automating routine operations but also as a powerful driver for optimizing managerial decisions at all stages of the IT project life cycle. The emergence of intelligent systems capable of analysing large data sets, forecasting user behaviour, detecting hidden patterns, and supporting decision-making creates fundamentally new opportunities for enhancing management effectiveness. However, together with these opportunities arise new challenges, including the need to ensure transparency of decisions, address ethical dilemmas, and transform managerial approaches to align AI solutions with the organizational context. This underscores the need for systematic scientific research on the impact of AI on IT project management and the development of methodological foundations for its application in conditions of digital transformation. Purpose. The purpose of this article is to investigate the role and potential applications of artificial intelligence in IT project management under digitalization. The study aims to analyse current practices of AI integration into management processes, assess the effectiveness of intelligent technologies for decision support, risk management, resource optimization, and quality improvement in IT project implementation. Another objective is to identify key challenges faced by managers during AI adoption and to formulate proposals for enhancing managerial approaches based on intelligent technologies. Methods. The research employs methods of scientific literature analysis, comparison of contemporary practices of AI use in IT project management, and elements of systems analysis to identify key trends and challenges. The source base includes publications in scholarly journals, reports by international organizations, and case studies of AI implementation in the IT sector. A structural-logical approach was used to synthesize the results, enabling the identification of major directions of AI influence on managerial processes. Results. The findings demonstrate that artificial intelligence plays an increasingly significant role in IT project management, contributing to improved efficiency, planning accuracy, and adaptability. AI implementation at the stages of initiation, planning, execution, and monitoring enables the automation of routine tasks, timely responses to deviations, and informed decision-making under constraints of time and resources. One of the key areas is the use of machine learning algorithms to analyse historical data, predict task duration, evaluate team workload, and identify potential risks. Intelligent decision-support systems help determine optimal actions in complex situations by accounting for numerous variables inherent in IT environments. The application of advanced AI tools improves internal team communication, accelerates information processing, and reduces the likelihood of misunderstandings. Practical experience of companies using AI tools (ClickUp AI, Atlassian Intelligence, Microsoft Copilot) demonstrates shorter project duration, improved outcomes, and the formation of hybrid management models combining the structure of classical methodologies with the flexibility of Agile approaches. At the same time, AI integration is accompanied by challenges such as high data quality requirements, difficulties in adapting existing processes, insufficient staff readiness, and issues related to trust in automated decisions. Moreover, the role of the manager is shifting from coordinator to analyst and moderator of human–system interaction. The results highlight the need for systematic integration of artificial intelligence into managerial frameworks, facilitating a transition toward analytical and adaptive models of IT project management. Conclusions. The study establishes that the use of artificial intelligence in IT project management is a key factor in enhancing efficiency and adaptability in the context of digitalization. AI enables the automation of managerial processes, improvement of forecasting accuracy, reduction of risks, and strengthening of decision-making quality. The most effective AI applications include machine learning for performance analysis, predictive analytics for resource planning, and decision-support systems for complex environments. However, effectiveness depends on organizational readiness to modify internal processes, foster digital culture, and invest in human capital development. The study substantiates that AI acts not only as a technological tool but also as a catalyst for changes in managerial practices. Further research should focus on developing methodological approaches to AI integration in project management, taking into account organizational, ethical, and technical factors. Keywords: artificial intelligence; IT project management; digitalization; machine learning; predictive analytics; managerial decision-making; digital transformation. Formulas: 0, fig.: 0, table.: 1, bibl.: 18.
ESSENTIAL IMPERATIVES AND MECHANISMS OF PUBLIC GOVERNANCE OF INFRASTRUCTURAL SUPPORT FOR REGIONAL ECONOMIC DEVELOPMENT
Introduction. The pivotal role of the infrastructure sector in shaping the institutional environment of the regional economy, along with the growing challenges to its development under wartime conditions, highlights the need to improve public governance of infrastructural support for regional economic development. Purpose. The study aims to explore the essential imperatives of public governance of infrastructural support for regional economic development and to define approaches for developing public management strategies to shape the regional infrastructure environment, taking into account current challenges. Research methods. The study employs methods of analysis and synthesis, systematization, structural-functional analysis, and generalization. Results. The role of infrastructural support in shaping the institutional environment for regional economic development has been substantiated. The key tasks for modernizing regional infrastructure are outlined. The necessity of developing adaptive management mechanisms to meet regional infrastructural challenges, taking into account their specific features, has been justified. The institutional basis of public governance for regional infrastructure development within a three-level strategic planning model has been defined. Target benchmarks serving as imperatives for developing public governance mechanisms of infrastructural support for regional economic development are presented. The tasks of regional infrastructure policy and approaches to their implementation have been identified. Conclusions. The development and implementation of public governance mechanisms for infrastructural support of regional economic development should be based on effective interaction between authorities at different levels. This approach would ensure the consideration of national, regional, and local interests, enable the fullest possible use of support from international institutions, and effectively engage the potential of territorial communities in the processes of regional infrastructure development. Keywords: Infrastructural support, public governance, regional economy, regional infrastructure, infrastructure sector. Formulas: 0, fig.: 0, tabl.: 0, bibl.: 10.
MARKETING IN THEPUBLIC MANAGEMENT SYSTEM OF TERRITORIAL COMMUNITIES: ADAPTATION PROBLEMS
Introduction. The article explores the possibilities of integrating benchmarking into the sustainable development management system of economic systems at various levels — from national policy to the operations of individual enterprises. Goal. The purpose of the study is the theoretical and methodological substantiation and development of approaches to integrating benchmarking into the sustainable development management system of economic systems at the macro, meso, and micro levels, taking into account the specific features of the functioning of the state, regions, sectors, and enterprises under globalization challenges and the transformation of reporting standards. To achieve this goal, the following objectives were set: to characterize current global and local sustainable development challenges and their impact on economic systems; to analyze the role and current state of benchmarking application in sustainable development management at different levels of the economic system (national, regional, corporate); to identify key structural and functional issues hindering the effective integration of benchmarking into management processes; to develop a multi-level integration model of benchmarking that includes indicator alignment, feedback mechanisms, and adaptation of global standards to the local context. Research methods. The study employed methods of system, comparative and structural-functional analysis, generalization, as well as elements of graphical modeling to build a multi-level management scheme. An interdisciplinary approach was used, combining elements of strategic management, sustainable development, and institutional analysis. The results. Within the research, a model for integrating benchmarking into sustainable development management at the macro, meso, and micro levels was developed. Typical indicators, data sources, and benchmarking tools for each level of the economic system were identified. The study analyzed the main barriers to benchmarking implementation in Ukraine, such as lack of coordination between management levels, formalization of indicators, and low level of adaptation of global standards. Principles of interlevel integration were proposed, and a management cycle was outlined that allows benchmarking to function as a continuous mechanism for improving strategies and operational activities. The functional role of benchmarking at each level was clarified – from the formation of national policies to the optimization of business processes at the enterprise level. Conclusions. The integration of benchmarking into sustainable development management provides not only the ability to perform comparative analysis but also serves as a mechanism for adapting best practices, thereby increasing the efficiency of strategic management. The proposed model enables the alignment of international standards with local conditions through vertical and horizontal coordination of actions. Its practical implementation can contribute to the development of a sustainable development culture, improved transparency, competitiveness, and resilience of Ukraine's economic systems under current challenges. Keywords: benchmarking, sustainable development, strategy, management levels, conceptual model, tools. Formulas: 0, fig.: 2, tabl.: 2, bibl.: 13.
INTEGRATION OF BENCHMARKING INTO THE SUSTAINABLE DEVELOPMENT MANAGEMENT OF MULTI-LEVEL ECONOMIC SYSTEMS: CONCEPTUAL MODEL AND PRACTICAL ASPECTS
Introduction. The article explores the possibilities of integrating benchmarking into the sustainable development management system of economic systems at various levels — from national policy to the operations of individual enterprises. Goal. The purpose of the study is the theoretical and methodological substantiation and development of approaches to integrating benchmarking into the sustainable development management system of economic systems at the macro, meso, and micro levels, taking into account the specific features of the functioning of the state, regions, sectors, and enterprises under globalization challenges and the transformation of reporting standards. To achieve this goal, the following objectives were set: to characterize current global and local sustainable development challenges and their impact on economic systems; to analyze the role and current state of benchmarking application in sustainable development management at different levels of the economic system (national, regional, corporate); to identify key structural and functional issues hindering the effective integration of benchmarking into management processes; to develop a multi-level integration model of benchmarking that includes indicator alignment, feedback mechanisms, and adaptation of global standards to the local context. Research methods. The study employed methods of system, comparative and structural-functional analysis, generalization, as well as elements of graphical modeling to build a multi-level management scheme. An interdisciplinary approach was used, combining elements of strategic management, sustainable development, and institutional analysis. The results. Within the research, a model for integrating benchmarking into sustainable development management at the macro, meso, and micro levels was developed. Typical indicators, data sources, and benchmarking tools for each level of the economic system were identified. The study analyzed the main barriers to benchmarking implementation in Ukraine, such as lack of coordination between management levels, formalization of indicators, and low level of adaptation of global standards. Principles of interlevel integration were proposed, and a management cycle was outlined that allows benchmarking to function as a continuous mechanism for improving strategies and operational activities. The functional role of benchmarking at each level was clarified – from the formation of national policies to the optimization of business processes at the enterprise level. Conclusions. The integration of benchmarking into sustainable development management provides not only the ability to perform comparative analysis but also serves as a mechanism for adapting best practices, thereby increasing the efficiency of strategic management. The proposed model enables the alignment of international standards with local conditions through vertical and horizontal coordination of actions. Its practical implementation can contribute to the development of a sustainable development culture, improved transparency, competitiveness, and resilience of Ukraine's economic systems under current challenges. Keywords: benchmarking, sustainable development, strategy, management levels, conceptual model, tools.
Copyright (c) 2026 Regional aspects of productive forces development of Ukraine
TOURISM INDUSTRY OF UKRAINE: PROSPECTS FOR REVITALIZATION IN THE POST-WAR PERIOD
Introduction. The article explores the prospects for the revival of Ukraine's tourism industry in the post-war period. Analyzing current challenges and opportunities, the article examines key factors that will influence the sector's recovery, including infrastructure reconstruction, security assurance, and the rebranding of Ukraine's international image. The study refers to successful models of tourism recovery in post-conflict countries, assessing their adaptability to Ukrainian realities. Purpose. The aim of the article is to explore the development of domestic tourism as a foundation for the industry's revival and preparation for the return of foreign tourists. Priority areas of state policy and private sector initiatives for stimulating tourism recovery are defined, with an emphasis on sustainable development principles and opportunities for digital transformation. The conclusions present a strategic vision for rebuilding Ukraine's tourism potential as an important component of overall economic revitalization and the rehabilitation of the national image in the post-war period. Research methods are based on a comprehensive approach combining general scientific methods. The primary method is systems analysis aimed at assessing the tourism industry as an integrated system under post-war recovery conditions. It is complemented by a systematic analysis of international experience in tourism revitalization in post-conflict countries and statistical methods for analyzing the dynamics of key industry indicators. Results. The study found that the post-war revitalization of Ukraine's tourism industry requires strategic reformation based on international experience. Key results include the rationale for transitioning from mass tourism to niche models, such as cultural-historical, rural, and ecological tourism, with a focus on safety and authenticity. Mechanisms for public-private partnership for infrastructure reconstruction, integration of digital technologies, and development of special loyalty programs for foreign tourists are proposed. It is emphasized that the success of recovery will depend on the synchronization of efforts by the government, business, and the public, particularly through the creation of clusters and promotion of the "Peaceful Ukraine" brand on international markets. Keywords: tourism industry, post-war recovery, domestic tourism, sustainable development, infrastructure, development strategies, tourism branding.
REGIONAL MARKETING APPROACHES IN INSURANCE COMPANY ACTIVITIES: SUCCESSFUL TOOLS AND PRACTICES
Relevance. Strengthening and maintaining the economic potential for development and recovery in the face of security challenges and threats is impossible without leveraging the instruments of the insurance market. Its functioning under martial law must adapt to the needs of specific territories and their inhabitants, taking into account the requirements of internally displaced persons, relocated businesses, and businesses operating in areas close to active hostilities. In this context, regional marketing emerges as an adaptive tool for the insurance business. It serves as an effective instrument for optimizing business processes, attracting new clients, enhancing market competitiveness, and supporting the integrity of reproductive processes within regions. The purpose of the study lies in highlighting the role of regional marketing in the activities of insurance companies as a universal instrument for harmonising the interests of the subjects and objects of insurance and for optimising insurance programmes under contemporary challenges. Methods. The theoretical and methodological foundation of this article encompasses fundamental provisions of contemporary economic science, as well as works by domestic and foreign scholars and practitioners. The research employs a systemic, marketing, innovative, and process-oriented approach. Methods of systemic, structural, and factor analysis were utilized during the research process. Results. The essence and constituent elements of the functional mechanism of regional marketing within the organization of insurance business have been identified. It is presented as a complex of managerial and operational processes aimed at optimizing the interaction of insurance companies with their target audience within specific geographical units, considering regional risks, consumer preferences, and the regulatory environment. This necessitates adapted strategies to maximize the effectiveness of insurance activities. It has been demonstrated that regional marketing is not merely a tool for the geographical localization of insurance business, but rather an instrument for competitive positioning through the adaptation of product offerings, optimization of distribution channels, and the development of communication strategies by creating and implementing marketing communications that account for the economic, cultural, social, and demographic characteristics of a given region. Prospects. Future research on regional marketing in the activities of insurance companies should focus on analyzing demographic shifts and migration trends that insurance companies must consider when forming their product portfolios. Furthermore, it should involve substantiating the organizational and scientific principles for utilizing big data analytics and artificial intelligence to study consumer behavioral models at the regional level, with the aim of precise targeting of advertising campaigns and the development of personalized products. Keywords: regional marketing, insurance business, insurance products, competitive positions, regional communication strategy.
TRENDS IN THE DEVELOPMENT OF THE SYSTEM OF CIVIL PROTECTION OF THE POPULATION OF A TERRITORIAL COMMUNITY IN WAR CONDITIONS
ABSTRACT Introduction. Ensuring civil protection of the population is an important component of the activities of state bodies and territorial communities, which requires an appropriate level of coordination, cooperation and exchange of resources. In the context of decentralization in Ukraine, the issue of cooperation between communities in the field of civil protection becomes particularly relevant, since many territorial communities have received greater powers and responsibilities, but at the same time face various challenges: insufficient funding, limited human and infrastructure resources, differences in the level of personnel training and difficulties in implementing modern technologies. Analysis of the state of cooperation between territorial communities in the field of civil protection allows us to assess how effectively communities can respond to emergencies, prevent their occurrence and reduce potential risks. The purpose of the article is to reveal current trends in the development of the civil protection system of the territorial community in wartime. Research methods. In the process of writing this article, the following methods were used: analysis and synthesis, system method, logical, dialectical, generalization method. The results. Analysis of the state of cooperation between territorial communities in the field of civil protection of the population of Ukraine indicates significant potential, as well as a number of challenges that need to be addressed. In recent years, several international projects have been implemented in Ukraine aimed at strengthening the capacity of communities in the field of civil protection. It was determined that the state of cooperation between territorial communities in the field of civil protection of the population has significantly improved thanks to a number of projects aimed at the creation and development of voluntary fire brigades and generally strengthening civil protection at the local level. The main areas of modern initiatives are presented, in particular, the introduction of voluntary fire brigades; training and support for local rescuers; logistical support; regulatory and legal improvement; information and consulting support. The shortcomings of the organization of cooperation between territorial communities in Ukraine in the field of civil protection of the population are highlighted, in particular, the lack of resources and equipment; limited human resources and qualified volunteers; unsatisfactory level of legal regulation and clear procedures; low level of coordination between communities and the State Emergency Service; insufficient awareness and lack of information support; infrastructural and logistical limitations; insufficient funding for training programs and interaction with international partners. Prospects. Development of mechanisms for improving cooperation between territorial communities in the field of civil protection of the population. Key words: civil protection of the population; cooperation; decentralization; emergency; territorial community; war.
DIGITAL INCLUSION AND DIGITALIZATION OF PUBLIC ADMINISTRATION: TELEMEDICINE
ABSTRACT Introduction. The presented paper examines the role of digital inclusion and the digitalization of public administration in the context of telemedicine as an innovative area within the healthcare sector. The digital transformation of healthcare necessitates the harmonization of management processes and advanced technologies to ensure equal access to medical services. The relevance of the study is driven by the growing demand for remote healthcare services, the development of artificial intelligence, and the need to bridge the digital divide in society. Particular attention is paid to analyzing the functionality of telemedicine applications and identifying their competitive advantages in ensuring inclusiveness and effective public administration. The purpose of this study is to develop an approach to harmonizing digital inclusion and the digitalization of public administration in the healthcare field. Methods. The research applies a set of methods, including systems analysis, logical generalization, SWOT and PESTEL analysis, comparative analysis, graphical data representation, and applied analysis of digital tools. This methodological framework enabled the identification of key factors influencing digital inclusion in telemedicine and the development of a comprehensive management toolkit. Results. The article describes modern digital tools of public administration in healthcare, particularly telemedicine platforms integrating artificial intelligence. Target user groups are identified, including patients, medical institutions, and public authorities. The advantages of telemedicine in promoting economic inclusion, improving the accessibility of medical services, and enhancing administrative processes are highlighted. A methodological model for harmonizing digital inclusion and digitalization of public administration is developed. Conclusions. Digital inclusion and the digitalization of public administration in healthcare are key factors for sustainable socio-economic development. Telemedicine, as a digital tool, not only optimizes access to healthcare but also ensures the active engagement of citizens in digital transformation processes. The proposed approach contributes to the development of innovative healthcare policies based on the principles of sustainability, accessibility, and technological progress. Key words: digital economy, public administration, healthcare, inclusiveness, accessibility, innovative technologies.
INCLUSIVE TERRITORIAL COMMUNITIES: CONCEPT, CHARACTERISTICS AND APPROACHES TO MEASURING THEIR INCLUSIVITY
ABSTRACT Introduction. Modern territorial communities in Ukraine face numerous challenges, including social and economic inequality, infrastructural deficiencies, and limited access to transportation. These challenges necessitate the adoption of innovative approaches to the management and development of local communities. The concept of inclusivity has emerged as a critical factor in promoting social cohesion and ensuring equal opportunities for all residents. Goal. This study aims to explore scholarly approaches to defining the concept of an inclusive territorial community, identify the key dimensions of its inclusivity, and develop a system of indicators for measuring the level of inclusivity in territorial communities. Methods. The research methodology includes systematic, comparative, and statistical analysis, as well as classification and grouping methods for structuring the characteristics of inclusive territorial communities and identifying relevant indicators for assessment. Results. The article presents an original definition of the concept of an inclusive territorial community and outlines its core characteristics: physical, economic, digital, and informational inclusivity; accessibility of public services; civic engagement; and social cohesion. A system of indicators is proposed, enabling the measurement of community inclusivity based on official statistical data and other reliable sources. Conclusions. The development of inclusive territorial communities is a prerequisite for building an inclusive society in which all residents have equal opportunities for participation and development. Future research should focus on the elaboration of methodological guidelines for assessing inclusivity, exploring the role of digital technologies in fostering inclusion, and studying mechanisms for the postwar recovery of territorial communities. Keywords: territorial community, inclusive territorial community, social cohesion, equal opportunities, digital inclusivity, public services, tolerance, social integration.
STATISTICAL AND ANALYTICAL SUPPORT OF THE PERSONNEL MANAGEMENT SYSTEM OF ENTERPRISES AND ORGANIZATIONS
ABSTRACT Introduction. Effective personnel management is a key factor in the competitiveness of enterprises and organizations, as it affects their productivity, innovative development and adaptability to market changes. The use of statistical and analytical support in the personnel management system allows for making informed management decisions, increasing the efficiency of personnel work and optimizing personnel policy. However, many enterprises and organizations face difficulties in implementing such methods due to insufficient automation of data collection processes, limited analytical tools and the lack of a single methodological base. Research purpose and methods. The purpose of the article is to determine the essence and place of statistics and analytics in the management system of enterprises and organizations, to substantiate the theoretical and methodological principles of using statistical and analytical tools and systems to optimize personnel processes and to develop practical recommendations for improving the statistical and analytical support of personnel management. The study uses general scientific and special methods, in particular analysis and synthesis, scientific abstraction, system analysis, comparative analysis, generalization, as well as methods of synthesis, induction and deduction for a comprehensive assessment of the statistical and analytical support of personnel management and the formulation of recommendations for its improvement. Results. The article considers the concept of personnel management and its role in the general management system of enterprises and organizations. The focus is on the growing role of statistical and analytical support of personnel management, its feasibility is substantiated and the importance of using HR statistics and analytics to increase the efficiency of enterprises and organizations. The role and main directions of application of statistical and analytical tools in personnel management are defined and detailed. The main problems that arise when integrating statistics and analytics into the personnel management system are identified and characterized. The directions for improving the personnel management process based on modern statistical and analytical methods are substantiated. Conclusions. The implementation of statistical and analytical support allows to significantly improve the efficiency of personnel management due to objective monitoring of personnel processes, increasing the accuracy of forecasting changes in the personnel structure and optimizing the decisionmaking process. For the successful integration of analytical methods into the personnel policy of enterprises and organizations, it is necessary to automate the collection and analysis of statistical data, train specialists with appropriate competencies and develop methodological foundations for the effective use of HR analytics. Keywords: personnel management, HR manager, statistics, analytics, statistical analysis, statistical data, HR analytics, personnel statistics.
DIGITAL HR: A REVOLUTION IN HUMAN RESOURCES MANAGEMENT IN THE DIGITAL AGE
ABSTRACT Introduction. The revolution in human resource management in the digital era is undoubtedly driven by key factors that represent a significant change in the approach to human resource management in the modern world. Continuous technological development and digitalization of business are increasingly creating the need for more efficient, flexible and innovative HR practices. The current challenges of globalization, the transition from an industrial economy to a networked digital economy, new speeds, mobility and transparency of business require a rethinking of the business paradigm. The ongoing digital revolution requires the transformation of traditional companies into technology companies. Business rules are changing to ensure success in the fast-paced digital age. However, there is still a lack of in-depth research on the integration of digital technologies into HR processes and the definition of the main components of digital HR. Therefore, the questions selected for analysis are extremely important. Goal. To achieve this goal, a set of general scientific methods of cognition was applied, which ensured the consistency and logical consistency of the conclusions drawn. Methods. To achieve this goal, a set of general scientific methods of cognition, including instrumental, institutional, graphic, were used. Results. It has been established that digital technologies in HR help automate routine tasks, reduce errors, and increase the efficiency and convenience of processes for employees and HR professionals. They can collect more data, make processes transparent, fast, and objective, which is the basis for making more informed and strategic decisions. As a result, the organization maintains its competitive of HR management and employee engagement. Conclusions. The findings allow us to optimize traditional processes and create new opportunities for integrating strategic HR management with the company's overall business strategy, in particular, defining digital technologies in the context of the organization's culture, which may be an area for further research. Key words: digitalization, digital technologies, HR revolution, HR processes, Digital HR components, HR functions.
LABOR FORCE BALANCE AS A PERSONNEL MANAGEMENT TOOL FOR A TERRITORIAL COMMUNITY
Introduction. The aggravation of the problem of providing the national economy with labor force is mainly caused by the reduction of natural population growth in the age group of 15-70 years, largescale emigration of able-bodied persons after the full-scale Russian invasion of Ukraine, which led to a shortage of labor, especially skilled personnel. Modern problems of labor force reproduction have not only a national character, but also a regional and local one. Today, it seems most appropriate to conduct research on these problems at the level of territorial communities. It must be recognized that rural and settlement territorial communities deserve special attention. However, even among these communities, there are labor-surplus and labordeficit ones, which requires separate studies. The territorial decentralization carried out in Ukraine, the new administrative-territorial structure requires new methodological approaches to studying modern problems of labor force reproduction at the regional and local levels. These problems are particularly relevant as they will have a significant impact on providing labor for the post-war reconstruction of Ukraine. The purpose of the study is to clarify the current problems of forming the supply and demand for labor at the regional and local levels, as well as to develop methodological approaches to the development of a regional labor force balance. Results. Today, the formation of the labor force in Ukraine takes place in the conditions of wartime, negative demographic processes, intensive external migration of the population, especially women, mobilization into the ranks of the Armed Forces of Ukraine of persons of active working age. Among the emigrants who were forced to leave Ukraine, as well as among those mobilized into the ranks of the Armed Forces of Ukraine, the vast majority are skilled workers and specialists, which significantly worsened the qualification structure of personnel, especially in the production sector and critical infrastructure enterprises. The negative social processes that took place in Ukraine in the second decade of the 21st century hindered the establishment of population census processes, which in turn worsened the information base for calculating the labor supply and assessing its use. The territorial decentralization carried out in Ukraine in 2015-16 changed the administrativeterritorial structure, determining that the primary link of the administrative structure is the territorial community. Therefore, research on demographic problems and labor market problems should begin with territorial communities, especially since their statistical information on the population and its employment is currently the most representative. Strategic plans developed in each territorial community must be based on reliable demographic indicators as of a certain date, and forecast indicators must take into account the dynamics of their change for at least the next 5-year period. The text discusses methodological approaches to the development of regional and local labor force balances, i.e., balances at the level of the region and territorial communities. Such balances can be used as personnel management tools in conditions of labor shortage or surplus. Prospects. In the context of Ukraine’s post-war recovery, numerous challenges emerge in the field of labor provision, requiring systematic scientific reflection and the implementation of effective managerial decisions. In this regard, the following areas are considered promising directions for further research: - the reduction of natural and migration growth of the labor force, the shortage of personnel and skilled workers, which will cause problems for the economic recovery in the post-war period, highlight the need for scientific research and the development of effective methods and tools for solving labor supply problems; - among the methods of solving these problems, economic ones are decisive, and among them, planning and balancing of development; - the formation of reporting and forecast labor force balances is considered by us as tools for operational management of the formation and use of personnel; - for strategic planning and operational management, it is necessary that the State Statistics Service of Ukraine publish data on the demographic and socio-economic development of territorial communities; - the websites of territorial communities should annually publish data on their socio-economic and demographic development. Keywords: demographic situation, labor force, labor force balance, territorial community.
PERSONNEL AUDIT AND HR ANALYTICS AS TOOLS FOR EFFECTIVE HUMAN RESOURCE MANAGEMENT IN AN ORGANIZATION
ABSTRACT Introduction. The article examines the features and relationship between personnel audit and HR analytics as key tools for effective human resource management in modern organizations. The need to integrate these tools to increase the effectiveness of personnel management and the adaptability of organizations to the challenges of a dynamic business environment is substantiated. The relevance of combining personnel audit and HR analytics is highlighted in order to form a sustainable, flexible and effective personnel management system capable of responding promptly to changes in the internal and external environment. Main content. The article defines the essence of personnel audit, its main stages, tasks and methods aimed at assessing the effectiveness of the personnel management system, identifying problem areas and developing recommendations for their elimination. HR analytics is analyzed in detail as an innovative tool based on the analysis of personnel data for making informed management decisions, forecasting personnel processes and developing human capital development strategies. A comparative analysis of personnel audit and HR analytics was conducted, outlining their common features, differences, and opportunities for effective combination. Particular attention is paid to the practical significance of integrating personnel audit and HR analytics. It is proven that the use of these tools in combination allows organizations not only to carry out an objective assessment of the state of the personnel management system, but also to form forecasts that contribute to the adoption of strategically balanced decisions. The integration of audit and HR analytics helps to identify factors that affect the level of motivation, staff turnover, employee satisfaction, and also helps to develop effective measures to optimize personnel policy and increase labor productivity. It is noted that the combination of these approaches allows to ensure a high level of transparency of personnel management processes, reduce risks associated with shortcomings in personnel policy, and increase the adaptability of organizations to new operating conditions. The scientific novelty of the study lies in the integrated approach to the analysis of the role of personnel audit and HR analytics as complementary tools of strategic human resources management. The practical significance of the results obtained lies in the possibility of their use for the development of an effective personnel strategy aimed at ensuring the competitiveness of organizations and achieving their long-term goals. Purpose. To substantiate the advantages of integrating personnel audit and HR analytics to create an adaptive and effective human capital management system. Keywords: personnel audit, HR analytics, personnel management, human capital, personnel management.
STRATEGIC PARTNERSHIP IN THE FIELD OF EDUCATIONAL SERVICES: NEW DIMENSIONS OF INTERACTION
ABSTRACT Introduction. Strategic partnerships in the field of educational services are becoming particularly relevant in the context of globalization, technological and innovative changes, especially in the processes of post-war recovery and the need for adaptive education systems. Modern challenges, such as the rapid development of digitalization, changes in the labor market, and global socio-economic transformations, require educational institutions to adopt new approaches not only to building relationships, interactions, and cooperation but also to establishing strategic partnerships with business structures, as well as state and international institutions. The creation of strategic partnerships between educational and research institutions, business, governmental bodies, and international organizations will facilitate the integration of resources, knowledge, and innovations, which in turn will impact the quality of educational services, their compliance with the demands of modern society, and national security. Goal. Research of Modern Approaches and Evaluation of New Dimensions of Interaction Among Various Participants in Strategic Partnerships in the Field of Educational Services. Methods. Scientific Research Methods: Analyzing literary sources and analytical reports related to the research problem, as well as successful practices of public-private and strategic partnerships in the ―science – business – education‖ nexus, to formulate effective strategies for the participants in such partnerships and adapt them to the Ukrainian context; comparison and generalization for conceptual analysis and structuring of forms and levels of interaction among subjects, from partner search to strategic partnership; a systemic approach that involves developing criteria and methods for evaluating the effectiveness of strategic partnerships in the field of education and aligning the interests and goals of the parties to achieve mutually beneficial outcomes, particularly ensuring advantages for educational/research institutions, the state, and business organizations from the implementation of strategic partnerships. Results. The article analyzes various approaches to interpreting the concepts of "strategic partnership", "partnership", "relationships", "cooperation", "collaboration", and "interaction", which may vary depending on the composition of participants and the field of application. In light of this, a graphical model has been developed to illustrate the evolution of interorganizational relationships from the stage of selecting a potential partner to building partnership relations and subsequently to strategic partnership. It is demonstrated that building relationships is a complex process that does not have a clearly defined time frame, and such relationships may begin with one-time interactions and gradually transform into partnerships, provided there is a favorable experience on both sides. In this context, strategic partnership arises when there is a convergence of strategic interests in specific areas of the partners' relationships, while the dynamism of strategic partnership depends on the available strategic resources of the participants. The establishment of strategic partnerships in the field of education is based on the principles of aligning strategic goals, visions, and achieving mutual benefits in the long term among key participants: educational and research institutions (―Education/Science‖), business structures (―Business‖), and government institutions (―State‖). At the same time, the establishment and strengthening of strategic partnerships among these participants implies the realization of certain strategic benefits, not only financial. Conclusions. The concept of ―partnership‖ has a multidisciplinary nature, with various interpretations that depend on the composition of participants and the field of application. Strategic partnership refers to the establishment of relationships between organizations aimed at achieving common strategic goals through the integration of resources, knowledge, and technologies, which ensures sustainable development and mutual benefits. The interaction and relationships among participants in a strategic partnership constitute a complex and long-term process, underpinned by trust, shared interests, and coordinated actions towards achieving common objectives, which may involve an evolution from one-time contacts to deep, lasting partnerships. The main principles governing strategic partnerships in the field of educational services include mutual benefit, communication, ethics, and integrity in relations between partners, as well as the involvement of new models of collaboration with businesses and government institutions, all of which are essential for the successful development and sustainability of partnerships. Therefore, the implementation of strategic partnerships can have a positive impact on economic development by enhancing the quality of educational services and the competitiveness of the country, especially in the context of post-war recovery, which underscores the importance of a systematic and strategic approach to forming partnership relations in the field of education in accordance with modern demands and challenges. Keywords: relationships, interaction, cooperation, collaboration, partnership, strategic partnership, development, benefits, education sector.
IMPROVEMENT OF STRATEGY AND OPERATIONAL ACTIVITIES OF DOMESTIC ENTERPRISES BASED ON BENCHMARKING: JUSTIFICATION OF TOOLS
ANNOTATION Introduction. This article is dedicated to the improvement of strategy and operational activities of domestic enterprises based on benchmarking, as well as the justification of effective tools for applying this method. Goal. The aim is to study and justify effective tools for applying benchmarking in the process of improving the strategy and operational activities of Ukrainian enterprises. To achieve this goal, the following tasks have been formulated: to assess modern approaches to using benchmarking as a tool to enhance the competitiveness and adaptability of enterprises; to identify the specifics and limitations that Ukrainian companies face when implementing benchmarking; to develop recommendations for adapting benchmarking to the conditions of the Ukrainian market, considering current economic and social challenges; to propose tools that can contribute to improving operational activities and optimizing business processes through benchmarking. Research methods. The methods of systematic and structural analysis, as well as the method of generalization, were used. The results. The research showed that implementing benchmarking in Ukrainian organizations has several advantages, including the ability to objectively assess their processes, set realistic goals for improvement, and engage employees in continuous improvement. In general, it can be stated that benchmarking contributes to the development of a culture of continuous improvement. When enterprises actively compare themselves to competitors and constantly seek opportunities for improvement, this stimulates innovation and increases efficiency at all levels of the organization. The article examines and highlights modern approaches to using benchmarking as a tool to enhance the competitiveness and adaptability of enterprises. Based on the study of the specifics of implementing benchmarking in Ukrainian companies, the main limitations and challenges of this process are identified, and recommendations for adapting benchmarking in Ukraine are provided. Benchmarking is identified as an important innovative method, with a wide and diverse toolkit for improving strategy and operational activities of domestic enterprises, as well as enhancing management efficiency in the face of modern challenges. A detailed description and justification of benchmarking tools are provided, which should be used by domestic enterprises when forming their activity strategy and carrying out current operations. These tools include: SWOT analysis; Balanced Scorecard; Process Mapping; Data Analytics Software; international standards and certifications; competitive analysis; internal surveys and feedback; partnership programs and experience exchange. Conclusions. The main provisions of this scientific article will contribute to the effective application of benchmarking to improve the strategy and operational activities of domestic enterprises. Keywords: benchmarking, development, strategy, operational activities, method, toolkit.
ORGANIZATIONAL CULTURE IN ENSURING ORGANIZATIONAL DEVELOPMENT
ABSTRACT Introduction. Given the unique characteristics of each individual organization, organizational culture has a significant influence on its development, playing a key role in shaping and utilizing organizational potential. This emphasizes the need to substantiate approaches to leveraging the potential of organizational culture to unlock new opportunities for organizational development in the context of modern challenges. Goal. The purpose of the study is to theoretically substantiate the influence of organizational culture on the formation of prerequisites for the development of modern organizations and to identify approaches to its improvement in the context of ensuring adaptive responses to external environmental challenges. Methods. The research employs general and specialized scientific methods, including the systemic approach, analysis and synthesis, and abstract-logical generalization. Results. The study substantiates the role of organizational culture in ensuring organizational development. Theoretical approaches to engaging the potential of organizational culture in organizational development processes are identified. The study outlines characteristics of organizational culture that are important for its influence on organizational growth. It emphasizes the importance of viewing organizational culture from two perspectives: as an object of management and as a management tool. Basic conditions for the transformation of organizational culture in accordance with organizational development goals are defined. Approaches to shaping organizational culture are presented, taking into account the challenges of digital transformation, wartime conditions, and the knowledge economy. Conclusions. The key aspects of organizational development are determined by organizational culture. Under current conditions, Ukrainian organizations face the need to ensure their development based on a culture shaped in response to the challenges of digital transformation, war, and the rise of the knowledge economy. The development of mechanisms for improving organizational culture should become an integral part of the organization's development strategy and a subject of further research. Keywords: organizational culture, components of organizational culture, organizational development, foundations of organizational growth, organizational external environment.
INNOVATIVE APPROACHES TO LAND RESOURCE MANAGEMENT IN THE CONDITIONS OF DECENTRALIZATION
Introduction. In the context of implementing the decentralization reform in Ukraine, a transformation of land resource management mechanisms is taking place, which involves delegating expanded powers to local self-government bodies. This institutional shift opens up new opportunities for territorial communities to use land resources more rationally and effectively. At the same time, the process is accompanied by a number of systemic challenges, including insufficient digitalization of administrative processes, a shortage of qualified personnel, and the presence of corruption risks. Under such conditions, the introduction of innovative approaches and modern technological solutions aimed at enhancing transparency, increasing efficiency, and ensuring sustainable development in the field of land relations becomes particularly relevant. Goal. To explore modern innovative approaches to land resource management under decentralization, assess their effectiveness, and identify key factors influencing the development of land management in territorial communities. Research methods. A systematic analysis was applied to assess the current state of land resource management, a comparative analysis of international experience, as well as geoinformation analysis methods to study the digitalization of the land cadastre. The results. The essence of innovative approaches has been studied, particularly the implementation of GIS technologies, blockchain solutions, Big Data, and drones for land resource monitoring. The advantages of digital cadastre and automated auctions have been identified as mechanisms for increasing the transparency of land transactions. The main barriers to innovation implementation have been determined, including financial constraints, a lack of specialists, and legal gaps. Conclusions. To improve land resource management in territorial communities, innovative technologies possess significant potential, contributing to the efficient use of land and strengthening the institutional capacity of local authorities. Legislative changes, state support for land cadastre digitalization, and the development of educational programs for training specialists in the field of smart land resource management are necessary. Keywords: decentralization, land resources, management, GIS technologies, blockchain, digital cadastre, innovative approaches, territorial communities.
BIO-ECONOMIC BASIS OF SPATIAL DEVELOPMENT OF THE TERNOPIL REGION
ANNOTATION Introduction. The issues of optimizing spatial development of regions through bioeconomic approaches, which are crucial for solving contemporary global problems, including climate change, depletion of natural resources, and ensuring energy and food security are considered. Traditional approaches fail to account for ecological constraints, leading to ecosystem degradation. The integration of innovative biotechnologies, renewable resources, and environmentally responsible practices in spatial planning promotes sustainable development of territories, enhances their competitiveness, and preserves natural wealth. This allows for the creation of new economic growth points, particularly in the agroindustrial complex, energy sector, medicine, and bioproduct production, and ensures effective regional management that balances economic interests with ecological stability. The aim of the article is to investigate the preconditions and prospects of bioeconomy sector development in the region. Research Methods. The research methodology includes methods of analysis and synthesis, and systematic generalization. Results. The study analyzes the characteristics and features of the distribution of bioeconomy sector objects and bioresource supply in the territory of the Ternopil region. An evaluation of the levels of development of different bioeconomy sectors in the region's administrative districts has been conducted. It was found that agriculture, the food industry, especially the sugar and alcohol industries, have the highest potential for innovation, particularly in waste processing and the production of bioethanol and biodiesel. It was established that the best development of the bioeconomy sector is realized in the Ternopil and Chortkiv districts, requiring intensified work in the Kremenets region. The study concludes that the overall level of bioeconomy development in the region lags behind neighboring areas. It is emphasized that the implementation of bioenergy technologies has significant ecological benefits, including the reduction of CO2 emissions and the improvement of soil quality, and is crucial for ensuring the sustainable development of the bioeconomy in the region by expanding organic fertilizer production and creating favorable conditions for investment. The article proposes directions for further development of the bioeconomy sector in the Ternopil region in the future. Keywords: bioeconomy; bioresource; spatial development; region; bioeconomy sector; agriculture.
THE IMPACT OF TRANSFORMATIONAL CHANGES ON THE IMPLEMENTATION OF INNOVATIVE URBAN DEVELOPMENT PROJECTS
ABSTRACT Introduction. The modern development of cities is characterized by dynamic transformational changes, particularly in the domains of technology, economy, urban governance, and social integration. These changes require a reconsideration of traditional approaches to urban management and the implementation of innovative projects that respond to global challenges and ensure sustainable development. Goal. To identify the specific impact of transformational changes on the implementation of innovative urban development projects and to substantiate the role of such changes in enhancing the competitiveness, sustainability, and inclusivity of urban environments. Methods. The research is based on a combination of methods, including analysis, synthesis, comparison, induction and deduction, systematization, generalization, and graphical-tabular visualization. This methodological toolkit enabled the authors to define innovation-driven urban development frameworks and identify the main factors influencing their effectiveness. Results. The study outlines the essence of innovative urban projects as tools for improving urban infrastructure, services, and quality of life. It highlights how transformational changes—technological, economic, social, ecological, political, and institutional—shape urban strategies. Key innovation factors include digitalization, climate adaptation, inclusive governance, resource efficiency, and smart infrastructure. The findings emphasize the need for comprehensive integration of innovation into urban policy, taking into account environmental sustainability, social equity, and international cooperation. Conclusions. Transformational changes significantly affect the implementation of innovative urban development projects at global, national, and local levels. They determine the direction and success of modernization efforts in cities by reshaping political frameworks, encouraging inclusive growth, promoting ecological responsibility, and attracting investment. Sustainable and inclusive urban environments, shaped through innovation, are becoming models for future urban development and serve as benchmarks for other cities and regions. Key words: innovation project; innovation park; urban planning; digitalization; transformational changes; innovative activity.
DEVELOPMENT OF THE BUSINESS ECOSYSTEM OF AN URBAN REGION IN THE CONTEXT OF CONVERGENCE WITH EU
ABSTRACT Introduction. In modern conditions, certain urban regions of Ukraine are becoming centers of economic activity, where businesses, institutions, organizations, the public, and government agencies interact to create favorable conditions for sustainable development, effective resource utilization, and an improved quality of life for the population. Convergence with the EU opens up new opportunities for the development of business ecosystems in these regions, which include digital innovations and social responsibility. Research helps to understand how integration processes and digitalization impact the competitiveness of regions, their resilience, and their ability to adapt to changes in the global and local environments, as well as which strategies can be applied to maximize the benefits of cooperation with the EU. Goal. The research focuses on the approaches to forming business ecosystems in urban regions of Ukraine and determining the impact of digitalization and European integration on their development. Achieving this goal involves a comprehensive approach to: identifying the elements of the business ecosystem in urban regions and the key factors that promote or hinder their development; studying the economic, social, digital, institutional, and environmental aspects of business ecosystem development; and developing recommendations for optimizing digital, critical, and business infrastructure, as well as policies to support entrepreneurship and participants in the business ecosystems of urban regions in the context of convergence with the EU. Methods. Utilized methods ensure a comprehensive approach to analyzing the complex processes occurring in the business ecosystems of urban regions. This includes systematization and generalization to understand the intricate nature of the business ecosystem, as well as systemic and structural analysis, and modeling to evaluate the relationships and interactions among the elements of the business ecosystem in urban regions of Ukraine, particularly in the context of digital transformations and convergence with the EU. Results. The study examines the substantive understanding of the concepts of ―ecosystem‖, ―business ecosystem‖, ―urban region‖, and ―convergence‖. It is demonstrated that an ecosystem approach proves effective in analyzing innovative processes both in the economy and society. Any organization that is part of a business ecosystem does not necessarily need to possess all resources; what is essential is having partners who possess the necessary resources. Factors creating competition among business ecosystems have been analyzed, and it has been established that an innovative business ecosystem enables the economic interests of all stakeholders, facilitating the formation and implementation of an innovation cycle within a specific urban region, which can ultimately be scaled. The term ―urban region‖ refers to an area characterized by high population density and active economic activity. The business ecosystem of an urban region is proposed to be understood as a network of interconnected participants (businesses, organizations, research institutions, investment funds, government institutions, non-governmental organizations, and other stakeholders) who interact not only to create economic and social value but also to foster conditions for innovative development in the region and ensure a high quality of life for the population. The main elements have been identified, and the principles ensuring interaction among participants in the business ecosystem within the spiral dynamics of urban region development have been clarified. It has been proven that the business ecosystem of an urban region creates conditions for the development and success of not only all participants but also the urban region in which it operates. Conversely, the development and interaction of all participants within spiral dynamics contribute to the growth of the business ecosystem. In this context, the process of convergence with the EU may involve not only the harmonization of legislation, support for investments in infrastructure development, and enhancement of competitiveness but also glocal integration with specific EU member regions or countries. This means combining global and local approaches in integration and cooperation processes. Glocalization, in turn, involves adapting global ideas, standards, and technologies to local conditions and needs. The research also identifies the advantages and challenges of digital technologies and digitalization processes in the development of business ecosystems. An author’s vision of the main stages for developing and implementing a strategy for the business ecosystem of an urban region has been proposed, demonstrating that its formation and development should be based on economic, social, and environmental components. Conclusions. The successful development of a business ecosystem in an urban region requires close interaction among its participants (business entities, government institutions, the public, etc.) and involves the implementation of sustainable development principles to ensure long-term economic stability and improve quality of life. The realization of this approach will strengthen Ukraine's convergence with the EU, leading to further innovation, economic, digital, social, and environmental development, while opening new opportunities for collaboration and adaptation to rapid changes in the global and local environments. Keywords: urban region, business ecosystem, development, convergence, digitization, digital technologies, glocalization, strategic imperatives, artificial intelligence.