Regional aspects of productive forces development of Ukraine
The scientific journal "REGIONAL ASPECTS OF DEVELOPMENT OF PRODUCTION FORCES OF UKRAINE" was founded in West Ukrainian National University in 1997. The aim of the "REGIONAL ASPECTS OF THE PRODUCTIVE FORCES DEVELOPMENT OF UKRAINE" is to highlight theoretical, methodological and methodical researchs in the field of regional aspects of the productive forces development; studying the peculiarities of regional economic development; social, demographic, ecological and other features of the development productive forces of Ukraine and of the world.
The Journal "Regional Aspects of the Development of Productive Forces of Ukraine" as Part of the Scientific Heritage of West Ukrainian National University
Reviewof the monograph by Nina PETRUKHA"Reconfiguration of Investment Support and the Formation of Agribusiness Resilience in the Bioeconomic Paradigm of the New Security Reality: Methodology, Diagnostics, Modeling"
SOCIO-DEMOGRAPHIC PROFILE OF INTERNALLY DISPLACED PERSONS IN UKRAINE
Introduction. Internal displacement has become one of the most significant socio-demographic consequences of the full-scale war in Ukraine. The emergence of a large population of internally displaced persons (IDPs) with distinct demographic, social, and economic characteristics highlights the need for a comprehensive analysis of their socio-demographic profile as a basis for developing effective public policies in the areas of social protection, integration, and demographic recovery. Purpose. The purpose of the article is to provide a comprehensive assessment of the socio-demographic profile of internally displaced persons in Ukraine and to identify its key characteristics. Methods. The study is based on a combination of systemic, structural-functional, comparative, and statistical methods of analysis, as well as methods of generalization and grouping. The empirical basis includes official statistical data, state register information, and findings from national surveys and sociological studies conducted by international organizations. Results. The study demonstrates that the socio-demographic profile of internally displaced persons differs substantially from that of the general population of Ukraine. The analysis identifies specific features of the gender and age structure, household composition, educational attainment, employment, material well-being, and other socio-demographic characteristics of IDPs. It is substantiated that internally displaced persons include a disproportionately high share of socially vulnerable groups, particularly children, older persons, persons with disabilities, and households with increased social support needs. The study also reveals major challenges related to housing, employment, access to healthcare, social and educational services, as well as the integration of IDPs into host communities. Conclusions. The socio-demographic profile of internally displaced persons indicates the emergence in Ukraine of a distinct social group characterized by specific demographic and socio-economic features that should be taken into account in the formulation of demographic, social, and regional policies. A comprehensive analysis of IDP characteristics provides a stronger evidence base for setting public policy priorities, designing integration measures, and mitigating the long-term socio-demographic consequences of the war. Keywords: internally displaced persons, socio-demographic profile, internal migration, demographic structure, employment, social integration, war. Formulas: 0, Fig.: 2, Table: 4, Refs.: 30.
CONCEPTUAL APPROACHES TO THE STUDY OF SOCIO-DEMOGRAPHIC RESILIENCE
Introduction. Contemporary demographic, social, economic, and security challenges have intensified the need to reconsider traditional approaches to the analysis of population development and human potential. These issues have become particularly relevant in the context of the full-scale war in Ukraine, which has resulted in significant demographic losses, forced migration, deterioration of population health, and transformation of social institutions. Under such conditions, there is a growing need for a comprehensive theoretical and methodological framework for studying socio-demographic resilience as the ability of society to preserve and restore its human potential under crisis conditions. Purpose of the study. The purpose of the article is to generalize the main scientific approaches to the interpretation of resilience and to substantiate the conceptual foundations of socio-demographic resilience as an independent scientific category. Research methods. The study is based on systemic, interdisciplinary, and comparative approaches. Methods of scientific generalization, analysis and synthesis, as well as conceptual modeling, were applied. The theoretical basis of the research consists of the works of Ukrainian and foreign scholars devoted to psychological, social, socio-economic, and demographic resilience. Results. The evolution of scientific approaches to the interpretation of resilience is examined, and the specific features of its application across different fields of scientific knowledge are identified. The key provisions of psychological, social, socio-economic, and demographic approaches to resilience are generalized. The expediency of integrating social and demographic approaches within the framework of socio-demographic resilience is substantiated. An author's definition of socio-demographic resilience is proposed as an integral characteristic of the ability of population and socio-demographic systems to maintain viability, adapt to crisis impacts, restore human potential, and ensure further societal development. Prospects. Further research should focus on the development of methodological approaches to the assessment of socio-demographic resilience, substantiation of its structural components, and formation of a system of indicators for analyzing socio-demographic processes under conditions of crises and post-war recovery. Keywords: resilience; social resilience; demographic resilience; socio-demographic resilience; human potential; demographic development; war.
THEORETICAL FOUNDATIONS OF ORGANIZATION PERSONNEL REPRODUCTION
Introduction. Under conditions of increasing competition, demographic challenges, digital transformation, and changes in the nature of work, ensuring continuous personnel reproduction has become a strategic priority for organizations. The effectiveness of personnel reproduction processes determines the stability of human resources potential, labour productivity, innovative capacity, and organizational competitiveness. At the same time, contemporary scientific literature lacks a unified approach to interpreting the concepts of «personnel» and «personnel reproduction», which necessitates further theoretical research. Purpose. To substantiate the essence, content, and significance of personnel reproduction in organizations based on the generalization of scientific approaches to labour force reproduction, labour potential reproduction, and human capital reproduction. Research methods. The study applies methods of analysis and synthesis, comparison, generalization, systemic and structural-functional approaches, as well as methods of scientific abstraction and logical generalization. Results. The article analyses scientific approaches to defining the category of personnel within resource-based, organizational, functional, and socio-economic approaches. The evolution of scientific views on human resource reproduction is generalized through the concepts of labour force reproduction, labour potential reproduction, and human capital reproduction. The expediency of using the category of personnel reproduction as an integrated concept characterizing a systemic process of formation, development, utilization, and retention of an organization's human resources potential is substantiated. The essence, forms, and levels of personnel reproduction are identified, while the differences between simple and expanded reproduction are revealed. Individual, organizational, and societal levels of personnel reproduction are characterized. The relationship between personnel reproduction, human resource management systems, personnel strategies, and the concept of human capital is established. It is substantiated that effective personnel reproduction has an investment-oriented nature aimed at developing competencies, adaptability, and lifelong learning abilities. Keywords: personnel; personnel reproduction; labour potential; labour force; human capital; human resources potential; personnel management; human resources.
Personnel management and labor economics
IMPLEMENTATION OF INTERNATIONAL MEDICAL SERVICES QUALITY STANDARDS IN UKRAINE: INSTITUTIONAL BARRIERS, MANAGEMENT CHALLENGES, AND ADAPTATION PROSPECTIVES
system modernization in Ukraine in the context of European integration, digital transformation, and the need to strengthen healthcare system resilience under wartime and post-war challenges. The implementation of international healthcare quality standards has become increasingly important as a tool for enhancing the safety, accessibility, effectiveness, and patient-centeredness of healthcare services. Purpose. The purpose of the article is to investigate the peculiarities of implementing international healthcare quality standards in Ukraine, identify the key barriers and managerial challenges of this process, and substantiate promising directions for adapting international approaches to the conditions of the Ukrainian healthcare system. Research methods. The study applies methods of analysis and synthesis, comparative, systemic and structural-functional approaches, as well as methods of generalization of scientific literature and regulatory documents in the field of healthcare quality assurance. Results. The article summarizes the main international benchmarks for healthcare quality assurance, including the approaches of the World Health Organization, quality management system standards, accreditation standards, methodologies for developing clinical guidelines, and tools for assessing the evidence base of clinical recommendations. Normative, institutional, organizational, clinical, digital-analytical, and cultural-behavioural levels of implementing international healthcare quality standards in Ukraine are identified. The major barriers to implementation are systematized, including institutional, methodological, financial, human resource, managerial, digital, cultural, patient-centered, and crisis-related factors. Promising directions for adapting international standards are substantiated, including regulatory harmonization, development of internal quality management systems, digital transformation, staff capacity building, strengthening patient-centeredness, and improving healthcare system resilience. Keywords: healthcare quality; international standards; healthcare system; quality management; standardization of medical care; patient-centeredness; digitalization; healthcare resilience.
TRANSFORMATION OF QUALITY MANAGEMENT APPROACHES IN HEALTHCARE FACILITIES OF UKRAINE
Background. The study is highly relevant given the transformation of the healthcare services market under the influence of medical reform, as well as security and European integration challenges. In this context, patient-centeredness is becoming a key factor in the economic competitiveness of a facility and a mandatory condition for its financial stability and efficient functioning. Methods. The theoretical and methodological basis of the article is formed by the fundamental provisions of modern economic science and the works of domestic and foreign scholars and practitioners. Within this study, systemic, marketing, innovative, and process approaches were applied. The research process involved methods of systemic, structural, factor, and comparative analysis. Results. The article explores the theoretical, methodological, and practical aspects of transforming quality management systems in healthcare facilities in Ukraine. The necessity of transitioning from traditional administrative management models to a human-centered paradigm is substantiated. It is emphasized that the implementation of a patient-centered quality management model in Ukrainian healthcare facilities requires a systemic algorithm of actions covering technological, organizational, and socio-cultural management levels. The author analyzes the main quality criteria for modern medical care, highlighting safety, timeliness, equity, patient-centeredness, and economic rationality. The paper systematizes strategic pathways for implementing a patient-centered management model, including digitalization of the patient journey, introduction of feedback tools, transformation of organizational culture, and adaptation of the service environment to patient needs. It is proven that human-centered management serves as a tool for increasing patient compliance, which directly impacts the financial stability of the institution. Discussion. The prospects for the practical application of the results lie in the possibility of their implementation into strategic management models of medical facilities to ensure their financial stability and high competitiveness amidst the market transformation of the industry. The developed methodological approaches can serve as a basis for improving internal quality control systems for medical service delivery. Keywords: healthcare facilities, quality of medical services, quality management, patient-centeredness, competitiveness of medical facilities, martial law, medical reform.
MODERN CHALLENGES OF TEAM FUNCTIONING: THE EMOTIONAL DIMENSION
Introduction. In the context of socio-economic instability caused by the full-scale war in Ukraine, the role of teams as a key element in the development of productive forces and organizational resilience has significantly increased. The functioning of teams under crisis conditions is accompanied by elevated levels of stress, emotional tension, and uncertainty, which actualizes the need to study emotional intelligence as an important managerial resource. Purpose. The purpose of the study is to investigate the role of emotional intelligence in team management under wartime conditions, taking into account regional differences in organizational functioning in Ukraine and the impact of stress factors on team interaction. Research methods. The study employs general scientific and special research methods, including analysis and synthesis of scientific sources, systemic and structural-functional approaches, comparative analysis, generalization, as well as logical and abstract reasoning methods for developing theoretical conclusions. Results. The study substantiates that emotional intelligence is a key factor in effective team interaction, conflict reduction, psychological safety, and team adaptation to crisis conditions. It is revealed that the impact of emotional intelligence on team management demonstrates regional differences determined by varying levels of military threats, socio-economic pressure, and organizational experience. The development of emotional intelligence among leaders and team members contributes to strengthening organizational resilience and maintaining productivity under prolonged stress. Conclusions. Emotional intelligence is a strategic resource for team management in wartime conditions and an essential component of the development of Ukraine’s productive forces. Its systematic development enhances team adaptability, mitigates the negative effects of stress, and ensures the sustainable functioning of organizations across different regions of the country. Keywords: team, emotional intelligence, team management, war, stress, regional differences, organizational resilience.
MEDICAL WASTE MANAGEMENT IN THE CONTEXT OF REGIONAL ENVIRONMENTAL SAFETY
Introduction. The relevance of effective medical waste management is determined by the need to Introduction. Effective medical waste management has become an increasingly important component of environmental safety policy at both national and regional levels. The relevance of this issue is driven by the need to minimize the negative environmental impact of hazardous waste, prevent the spread of infectious diseases and toxic substances, ensure proper sanitary and epidemiological conditions, and strengthen the overall environmental security system. The problem has become particularly acute due to the growing volumes of medical and veterinary waste generated by healthcare institutions, laboratories, veterinary clinics, and other facilities providing medical and veterinary services. Insufficient control over waste handling processes may lead to environmental contamination, public health threats, and the emergence of additional epidemiological risks. Purpose. The purpose of the article is to provide a scientific substantiation of the directions for modernization of the regional medical waste management system as an important component of environmental safety and sustainable regional development. Research methods. The study is based on the application of general scientific methods, including analysis and synthesis, comparison, systematization, and generalization. Graphical methods were used to visualize the dynamics and structure of medical waste generation and management. Statistical information and reporting data on waste generation, accumulation, transportation, and disposal in the Ternopil region served as the empirical basis of the research. Results. The research findings confirm that medical waste management in the Ternopil region has significant sanitary, epidemiological, environmental, and socio-economic importance. An increase in the volumes of category A, B, and C waste creates additional pressure on the existing infrastructure for waste collection, temporary storage, transportation, treatment, and disposal. The analysis revealed that one of the most critical challenges is the insufficient level of official reporting and monitoring. Although more than one thousand healthcare institutions operate within the region, only several dozen regularly provide documented confirmation of transferring hazardous waste to licensed waste management enterprises. This situation indicates potential deficiencies in waste accounting procedures and limited traceability throughout the waste management chain. The study also demonstrates a discrepancy between formally established waste management practices and their actual implementation. While healthcare institutions generally report the existence of contracts with licensed operators, designated responsible personnel, and internal management procedures, statistical evidence suggests that the practical coverage of monitoring and control mechanisms remains limited. Special attention should be given to veterinary medical waste, whose generation volumes increased considerably in 2024. Such waste may constitute additional infectious, toxicological, and zoonotic hazards, requiring strengthened regulatory oversight and improved disposal technologies. The results support the necessity of further modernization of the regional medical waste management system through enhanced reporting mechanisms, improved traceability, stricter compliance monitoring, and the introduction of advanced environmentally safe waste treatment technologies. Keywords: medical waste; veterinary medical waste; disposal; waste management; environmental safety; region.
STRATEGIC IMPERATIVES FOR RESTORING SOCIO-ECONOMIC ACTIVITY IN THE CONTEXT OF THE TRANSFORMATION OF INTERNATIONAL LOGISTICS PROCESSES AND ENSURING NATIONAL SECURITY
Introduction. The article examines the problem of restoring socio-economic activity in Ukraine under full-scale war conditions, which has led to the destruction of traditional logistics chains and increased the role of logistics as a key element of national security. The relevance of the study is determined by the need to develop new approaches to international logistics processes considering security challenges and global transformations. Methods. The methodological framework includes system analysis, comparative analysis, SWOT analysis, and economic-statistical methods. The study is based on data from international organizations (World Bank, OECD), the State Statistics Service of Ukraine, and scientific publications indexed in Scopus and Web of Science. The theoretical basis includes international logistics theory, the concept of economic security, and resilient supply chain theory. Results and discussion. The study reveals that the transformation of international logistics is characterized by a shift of transport routes towards the EU, the growing importance of the Danube region, and the development of “solidarity corridors.” Logistics is proven to be a key factor in export recovery, regional economic development, and business activity. It is substantiated that logistics has become a strategic component of national security by ensuring the functioning of critical infrastructure, energy, and food security. The scientific novelty lies in integrating logistics transformations into the economic security paradigm and substantiating strategic recovery imperatives. Conclusions. The key challenges of socio-economic recovery are systematized, and strategic imperatives are identified, including adaptability, resilience, and integration into global logistics systems. Their implementation forms the basis for sustainable economic development and strengthening national security. Keywords: security challenges; resilient supply chains; international logistics; economic recovery; transport infrastructure
CORPORATEZATION OF ECONOMIC DEVELOPMENT MANAGEMENT OF TERRITORIAL COMMUNITIES OF UKRAINE IN THE SYSTEM OF INSTITUTIONAL TRANSFORMATIONS
Introduction. The article addresses the problem of institutional transformations in the development of territorial communities in Ukraine, with particular emphasis on the role of management corporatization in enhancing the efficiency of economic development. The relevance of this issue is substantiated in the context of addressing the objectives of the “renewed framework” of local self-government reform. The study highlights the key challenges of economic development faced by territorial communities, the place of management corporatization as a response to these challenges, and the need for an adequate response from the scientific community, institutional actors, and the business environment. It also emphasizes the importance of assessing the potential and opportunities of management corporatization and its significance for solving the problems of territorial communities, which necessitates an in-depth theoretical and empirical analysis of this issue. Main content. The article analyzes scientific approaches to interpreting the essence of corporatization of management in the development of territorial communities. The concepts of “corporatization of economic development,” “formation of corporate relations,” “formation of corporate governance in the state and municipal sectors within the economic complex of a territorial community” and “corporatization of local self-government and public management of local economic development” are distinguished. The paper generalizes information on the regulatory and legal framework for the corporatization of management in Ukraine, particularly its intensification following the adoption of the Law of Ukraine No. 4196-IX. Empirical assessments of the initiated processes are provided across regions of Ukraine and types of economic activity. The expediency of a systemic approach to addressing this issue is substantiated, which involves improving organizational work related to the reorganization of municipal enterprises, their transformation into joint-stock companies (JSCs) and limited liability companies (LLCs), corporatization of local self-government, and the development of corporate relations and corporate culture within territorial communities. This approach will enable the development of territorial communities as a specific form of corporation, facilitate the adaptation of management practices to EU standards, enhance the efficiency of utilizing the economic potential of communities, and promote their sustainable development and the democratization of governance. Purpose. To substantiate the essence, content, and significance of corporatization of management in the economic development of territorial communities as an important component of institutional transformation processes; to diagnose the dynamics of corporatization processes at the current stage; and to identify ways to intensify them. Keywords: economic development of territorial communities; corporatization of management in territorial community development; corporatization in the regions of Ukraine; organizational aspects of corporate governance in territorial communities; financial aspects of corporate governance in territorial communities; municipal sector; municipal joint-stock companies; municipal limited liability companies; corporatization of local self-government; corporate culture of territorial communities; municipal corporations.
IMPROVEMENT OF RESOURCE PROVISION OF LOCAL SELF-GOVERNMENT ACTIVITIES IN MARTIAL STATE CONDITIONS
ANNOTATION Introduction. In the context of decentralization and limited budget revenues, effective resource management is a key factor in community capacity. Improving resource provision (financial, human, and material-technical) enables local governments to provide higher quality services to the population and respond promptly to the challenges of martial law. Identifying new tools for attracting investment and optimizing internal resources is critical for the sustainable development of territories and strengthening citizens' trust in local authorities. The purposeof the study aim is to conduct a comprehensive analysis of the current state of resource provision for a local government body and to substantiate directions for its improvement, considering modern challenges. Methods. The study employed both general scientific and specialized methods, including: analysis and synthesis to generalize theoretical approaches to the category of "resource provision"; statistical analysis to evaluate the resource base and financial capacity of the Pidvolochysk hromada; SWOT analysis to identify strengths, weaknesses, opportunities, and threats to development; and a systems approach for a comprehensive assessment of resource potential. Results. It was established that resource provision determines the performance of a local government body and its ability to exercise both its own and delegated powers. The resource analysis concluded that the Pidvolochysk territorial hromada possesses a sufficient level of resource provision to perform its basic functions while operating under limited financial conditions. The hromada's financial capacity is assessed as optimal. The SWOT analysis identified key advantages, such as a favorable geographical location, investment potential, and developed social infrastructure, alongside problematic aspects like demographic challenges, infrastructure wear, and limited investment resources. External opportunities include attracting international aid and developing inter-municipal cooperation, while the main threats remain war-related risks, migration processes, and financial resource deficits. Prospects. Further scientific research should be directed towards developing effective tools to increase the resource capacity of territorial communities, in particular through the implementation of resource audits, digital management technologies, public-private partnership mechanisms, and stimulating human capital development. Particular attention should be paid to finding ways to adapt communities to war conditions and the prospects for post-war recovery. Keywords: local self-government, resources of the territorial community, resource provision of socio-economic development, financial capacity of the territorial community, resource management, infrastructure.
SYSTEMATIZATION OF BENCHMARKING MECHANISMS FOR INTERLEVEL GOVERNANCE OF SUSTAINABLE DEVELOPMENT OF ECONOMIC SYSTEMS
Introduction. The article examines benchmarking mechanisms as a tool of interlevel governance for the sustainable development of economic systems at different levels – from public policy to enterprise activity. The role of benchmarking in ensuring coordination, analytical support, and the implementation of best practices at the macro-, meso-, and micro-levels is demonstrated. Goal. The study aims to provide a theoretical and methodological substantiation and systematization of benchmarking mechanisms for interlevel governance of sustainable economic development. To achieve this goal, the following objectives are set: to characterize contemporary challenges of sustainable development and their impact on economic systems; to analyze the current state and role of benchmarking at different governance levels; to develop a classification of benchmarking mechanisms taking into account governance levels, functions, sources of comparison, and objects of analysis; to determine the relationship between the application of benchmarking mechanisms and the achievement of economic, social, and environmental balance; and to outline directions for the practical application of the proposed classification. Research methods. The study employs systemic, comparative, and structural-functional analysis, the method of generalization, and elements of modeling to construct a multilevel governance framework. An interdisciplinary approach is applied, integrating strategic management, sustainable development theory, and institutional analysis. The results. A classification of benchmarking mechanisms has been developed considering governance levels (macro-, meso-, micro-), functional purpose, sources of comparison, and objects of analysis. It is established that at the macro level benchmarking performs a strategic-regulatory function; at the meso level, a coordination-adaptive function; and at the micro level, an operational-implementation function. Key implementation instruments at each level are identified, including national and regional strategies, analytical dashboards, ESG/CSR reports, KPIs, and digital performance management platforms. The proposed classification ensures systemic interlevel governance, indicator harmonization, and effective transfer of best practices. Conclusions. The integration of benchmarking mechanisms into the governance of sustainable development of economic systems enhances the effectiveness of strategic, tactical, and operational management, facilitates coordination across governance levels, and supports the adaptation of international standards to the local context. The practical implementation of the proposed classification contributes to improving monitoring processes, policy performance evaluation, and the implementation of sustainable development principles in Ukraine’s economy. Prospects for further research include detailing specific types of mechanisms for particular economic sectors and integrating them into digital information and analytical platforms. Keywords: benchmarking, sustainable development, governance mechanisms, governance levels, classification, interlevel coordination.. Formulas: 0, fig.: 0, tabl.: 2, bibl.: 12.
COMMERCIAL ACTIVITY IN THE SYSTEM OF A MULTILEVEL SUSTAINABLE DEVELOPMENT ECONOMY
Abstract It is substantiated that under contemporary challenges, including those caused by the war in Ukraine, commercial activity extends beyond a purely instrumental approach focused on achieving current economic efficiency and becomes an integral component of the sustainable development process. It is argued that within a multilevel economy, conditions are created for the integration of economic, social, and environmental priorities into economic and commercial interactions at the micro-, meso-, macro-, and supranational levels. The concept of a multilevel economy of sustainable development is clarified, and its key characteristics are identified, including multilevelity, systemicity, and orientation toward sustainable development. It is asserted that within such a multilevel economic system, commercial activity integrates production, exchange, consumption, and investment processes and ensures the creation of sustainable added value. The analysis of classical approaches to the interpretation of commercial activity revealed their limitations from the perspective of sustainable development, particularly the underestimation of the social and environmental consequences of commercial decisions and the absence of a long-term horizon for assessing commercial performance. Based on this, an author's interpretation of commercial activity within a multilevel economy of sustainable development is proposed. It is defined as a set of interconnected commercial processes and operations implemented by business entities within market interactions and aimed at ensuring the efficient exchange of goods and services through the integration of economic, social, and environmental objectives, adherence to the principles of social responsibility, and orientation toward the long-term sustainability of results. The expediency of applying an integrated approach to the assessment of commercial activity is substantiated, involving the combination of economic, social, and environmental indicators. Such an approach makes it possible to consider commercial activity not only as a source of financial outcomes but also as a tool for enhancing the adaptive capacity of economic systems and ensuring their sustainable development. The functions of commercial activity within a multilevel economy of sustainable development are systematized, and the specific features of their implementation at different economic levels are revealed. Particular emphasis is placed on strengthening the role of the territorial space as an arena for reconciling economic, social, and environmental interests, within which local self-government bodies act as active participants in shaping sustainable commercial practices. Examples of sustainable commercial practices in public procurement, business activities, industrial parks, cluster initiatives, medical clusters, the circular economy, and partnership projects demonstrate that the integration of sustainable development principles into commercial activity contributes not only to social and environmental outcomes but also to the formation of long-term economic resilience of territories and business entities. Introduction. The urgency of ensuring sustainable economic development at all levels of its functioning is driven by the current intensification of socio-economic and environmental challenges, as well as the growing negative impact of crisis factors, particularly those caused by the war in Ukraine. Commercial activity within a multilevel economy of sustainable development is an important instrument for enhancing economic resilience, social responsibility, and environmental balance. Purpose. The purpose of the article is to substantiate the role of commercial activity within a multilevel economy of sustainable development and to generalize approaches to the transformation of commercial activity aimed at ensuring the environmental balance of economic development processes and the social responsibility of business entities. Methodology. The methodological basis of the study consists of the principles of the sustainable development concept, institutional economics, public management theory, and approaches to the analysis of the multilevel organization of the economy, which made it possible to consider commercial activity as a component of a socio-economic system integrated into the process of ensuring sustainable development. To achieve the stated objective, a set of research methods was employed. Analysis and synthesis were used to generalize scientific approaches to the interpretation of commercial activity and to identify the limitations of classical economic interpretations in the context of sustainable development. A systems approach was applied to demonstrate the interrelationships among the levels of the multilevel economy and to determine the functional role of commercial activity at different levels. Comparative analysis was used to compare traditional and modern approaches to assessing commercial performance, taking into account economic, social, and environmental criteria. An institutional approach was employed to analyze the role of formal and informal institutions in creating conditions for the implementation of sustainable commercial practices, particularly the role of local self-government bodies as active actors of economic influence. Generalization and systematization of empirical examples made it possible to illustrate the practical implementation of sustainable commercial practices at the territorial level. Results. The implementation of national sustainable development priorities, the need for economic recovery and structural transformation in the context of post-war challenges, and the necessity of harmonizing economic, social, and environmental goals and priorities require a reconsideration of the role of commercial activity as a component of state economic policy and as an instrument for ensuring sustainable development within a multilevel system of economic governance. These processes acquire particular importance at the local level, where local self-government bodies create conditions for the development of local markets, the implementation of sustainable commercial practices, and the strengthening of the long-term economic capacity of territorial communities. In this context, commercial activity is viewed not only as a sphere of market interaction but also as a factor in stimulating local economic development, territorial recovery, and the achievement of sustainable development goals. Practical implications. The results obtained are applicable both theoretically and practically for the formation and implementation of local economic policies aimed at sustainable development, as well as for strengthening the social and environmental orientation of commercial activity. Keywords: multilevel economy; sustainable development; commercial activity; economic policy; circular economy; sustainable commercial practices; local self-government bodies; territorial development.
ASSESSING THE IMPACT OF INNOVATION-DRIVEN DEVELOPMENT ON MACROECONOMIC INDICATORS USING PANEL DATA MODELS
Introduction. In the contemporary global economy, innovation-driven development is a key determinant of long-term economic growth, as intellectual capital, technological knowledge, and their commercialization largely shape the competitiveness of national economies. International experience demonstrates that countries which systematically invest in research and development, human capital formation, and institutional support for innovation achieve higher rates of labour productivity growth and socio-economic resilience. For Ukraine, this issue is particularly relevant in the context of post-crisis recovery and integration into the European research and innovation area, given the presence of substantial scientific potential alongside a persistently low level of innovation commercialization. Purpose of the study. The purpose of the study is to identify and quantitatively assess the impact of key innovation factors on Ukraine’s economic growth in comparison with European Union countries and Central and Eastern European states over the period 2010–2024, using dynamic panel data models. Methods. The study combines theoretical, statistical, and econometric methods. The theoretical framework is based on the endogenous growth theory. The empirical analysis relies on a panel dataset covering 11 countries for the period 2010–2024, incorporating indicators of research and development expenditure, patent activity, human resources in research, high-technology exports, and the Global Innovation Index. Results. The results confirm a statistically significant positive impact of innovation factors on economic growth rates across the sample countries. Research and development expenditure, the Global Innovation Index, and high-technology exports are identified as the most influential growth determinants. The analysis reveals the presence of temporal inertia in innovation effects, whereby investments in science and increases in patent activity affect economic dynamics with a lag of one to two years. The comparative analysis indicates that Ukraine possesses considerable innovation potential but lags behind EU countries in its realization due to limited funding, institutional imbalances, and the outflow of highly qualified human capital. Prospects. The findings may be used to substantiate priorities of Ukraine’s state innovation policy, particularly with regard to long-term stimulation of investment in research and development, increased private sector involvement, and deeper integration of the national innovation system into the European research and innovation area. The proposed methodological approach provides a basis for further research on innovation-driven development and economic growth forecasting. Keywords: innovation-driven development; economic growth; research and development; technological change; econometric modelling; panel data; innovation policy; competitiveness; sustainable development. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 17.
REGIONAL DIMENSIONS OF SOCIO-DEMOGRAPHIC RESILIENCE IN UKRAINE: ASSESSMENT AND SPATIAL DISPARITIES
Introduction. The full-scale war in Ukraine has highlighted the need to reconsider approaches to the analysis of demographic processes at the regional level under conditions of profound uncertainty and limited statistical data availability. In the absence of comprehensive empirical information, methodological and conceptual frameworks capable of assessing regions’ capacity to preserve and restore human potential in post-crisis conditions become particularly important. Purpose of the study. The purpose of the article is to provide a theoretical and methodological justification of approaches to assessing regional dimensions of socio-demographic resilience in Ukraine and to develop an analytical framework for identifying spatial disparities in regional adaptive and recovery potential during the war and in the post-war period. Research methods. The study is based on a systemic and interdisciplinary approach, synthesis of international concepts of population resilience, and critical analysis of existing methodologies for its quantitative assessment. A methodological model of an integral index of socio-demographic resilience is proposed, combining demographic, migration, and socio-economic components and incorporating adaptive normalization procedures under conditions of limited data availability. Results. The study substantiates the relevance of a socio-demographic approach to the analysis of regional resilience and identifies key structural components of integral assessment. Methodological principles for classifying regions according to their adaptive and recovery potential are formulated, and typical spatial disparities of socio-demographic resilience in Ukraine under wartime conditions are outlined. Prospects. Further research prospects include empirical testing of the proposed methodological framework using updated statistical and administrative data, as well as expanding the model through the inclusion of indicators related to mental health, social cohesion, and human capital. Keywords: socio-demographic resilience; research methodology; regional analysis; post-war recovery; spatial disparities; integral index.
HEALTH AND LIFE EXPECTANCY IN THE STRUCTURE OF QUALITY-OF-LIFE RESILIENCE OF THE POPULATION OF UKRAINE: A CONCEPTUAL MODEL
Introduction. In the context of war, prolonged socio-economic transformations, and increasing security risks, the preservation of population health and life expectancy becomes a key prerequisite for maintaining quality-of-life resilience. Health in this context is viewed not only as an outcome of the functioning of social systems, but also as an active resource that enhances the population’s capacity to adapt to crisis-related shocks. Purpose of the study. The purpose of the study is to substantiate and develop a conceptual model that explains the interrelationship between population health, life expectancy, and quality-of-life resilience under conditions of prolonged economic, political, and security crises in Ukraine. Research methods. The study is based on the analysis of data from open sources, materials of the Ministry of Health of Ukraine, the World Health Organization, and the State Statistics Service of Ukraine. The research employs a systemic and comparative approach, statistical analysis, analytical generalisation, and conceptual modelling. Results. It is substantiated that population health is shaped by a complex interaction of individual, socio-economic, and institutional determinants and, at the same time, determines the potential for life expectancy and quality-of-life resilience. The proposed model demonstrates the cyclical nature of the relationships between health status, life expectancy, and quality-of-life resilience, where improvements in one component generate positive changes in the others. The results show that quality-of-life resilience functions as a mechanism that mitigates the negative effects of stress-related and traumatic factors, supporting physical and mental well-being under crisis conditions. Prospects. Prospects for further research include an in-depth analysis of regional and socio-demographic differences in population health, life expectancy, and quality-of-life resilience, as well as an assessment of the long-term consequences of the war for physical and mental health and the development of strategies for sustainable post-war recovery. Keywords: quality of life; population health; resilience; life expectancy; population income. Formulas: 0, fig.4, tabl.: 1, bibl.: 23.
EUROPEAN PRACTICE OF IMPLEMENTING BARRIERABILITY: INTERNATIONAL EXPERIENCE FOR UKRAINE
Introduction. The article examines the key principles and mechanisms of forming an inclusive environment in the European Union countries and analyzes the possibilities of their application in the Ukrainian context. Based on the study of European regulatory acts, policy documents, and successful case studies of individual countries, the EU's systemic approach to ensuring accessibility is highlighted. This approach combines legislative regulation, financial support, and public monitoring. Purpose. The purpose of the article is to analyze and summarize the European experience in forming and implementing accessibility policy to identify practical lessons, adapted recommendations, and specific mechanisms for the effective implementation of similar practices in Ukraine, taking into account current challenges. Research methods are based on a comprehensive approach. The main method is system analysis, which allows considering the European experience as an integral structure. It is complemented by comparative legal analysis to compare European norms with Ukrainian legislation and document analysis. The obtained data are generalized and synthesized to model mechanisms for implementing accessibility adapted for Ukraine, considering the challenges of post-war reconstruction. Results. The modern world is moving toward inclusivity, where creating an accessible environment for all citizens is not just a requirement of our time but an essential component of social justice and sustainable development. Ukraine, which is actively pursuing European integration, faces numerous challenges in ensuring barrier-free access for people with disabilities and individuals with limited mobility. In this context, European experience in implementing accessibility principles is particularly valuable, offering ready-made solutions and effective mechanisms that could be beneficial for Ukrainian realities. The purpose of this study is to comprehensively analyze European approaches to creating an accessible environment, particularly in the areas of legal regulation, infrastructure planning, digital inclusion, and social integration. Special attention is paid to key European initiatives such as the European Accessibility Act, as well as successful national practices of individual EU countries in universal design, adaptation of public spaces, and transportation infrastructure. The research demonstrates that European experience in accessibility can serve as an effective tool for accelerating the development of an inclusive society in Ukraine. Successful implementation of European approaches requires comprehensive changes—from improving legislation to transforming public awareness—which will allow Ukraine not only to adopt the best international practices but also to develop its own effective model of ensuring accessibility for all citizens. Keywords: accessibility, inclusion, European Union, universal design, people with disabilities, urban design. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 4.
THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE DIGITALIZATION OF THE ENTERPRISE WORKFORCE FORMATION PROCESS
Introduction: In modern conditions, digital transformation serves as a key factor in enhancing the competitiveness of enterprises. The rapid development of information technologies significantly impacts all aspects of business management, including HR policies. Personnel formation, which was previously a lengthy and resource-intensive process, is now being transformed by digital tools that enable the automation of recruitment, adaptation, and professional development of employees. The digitalization of HR management not only optimizes personnel selection processes but also enhances their effectiveness through data analytics and artificial intelligence. This opens up new opportunities for creating high-performance teams that meet the current demands of the business environment. Purpose of the Article: To examine the methods of digitalizing the personnel formation process in organizations and to determine the key stages of implementing digital technologies in the HR sphere, develop and describe a methodology for digitizing the process of forming the company's personnel. Research Methods: Analysis and synthesis of scientific literature, comparative analysis, economic analysis, and expert assessments. Research Results: A study was conducted on global trends in the digital transformation of human resource management. It was revealed that leading companies actively adopt automated recruitment systems, artificial intelligence for evaluating candidates, and big data analytics for forecasting employee productivity. The experiences of Google, Amazon, Microsoft, IBM, and Tesla—enterprises successfully implementing digital HR solutions—were examined. Their methods of automating hiring, training, and career management were analyzed, demonstrating improvements in HR process efficiency. The impact of digitalization on corporate costs and productivity was analyzed. It was determined that implementing modern HR technologies optimizes personnel management, improves decision-making quality, and reduces the need for administrative resources. Strategic approaches were proposed for the digitalization of human resource management, including the use of artificial intelligence, automated platforms, and data analytics tools for effective recruitment and personnel development. A methodology for digitalizing personnel formation has been described and developed, which ensures the comprehensive use of modern information technologies at all stages of work with personnel. Conclusions and recommendations. Based on the research, strategic recommendations were formulated regarding the digital transformation of HR management. The article proposes integrating artificial intelligence, machine learning, and data analytics to enhance the efficiency of HR processes. Thus, digitalization is an essential phase in the evolution of modern HR management, contributing to greater effectiveness, cost reduction, and the establishment of a more flexible personnel management system. Keywords: digitalization, personnel, enterprise, organizational and economic mechanism, HR technologies, automation.
INTEGRATION OF PR TECHNOLOGIES INTO THE MANAGEMENT SYSTEM OF TEAM DYNAMICS AND STAFF BEHAVIOR IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF EDUCATION
Introduction. The article reveals the essence, classification, and applied aspects of integrating PR technologies into the management of team dynamics and staff behavior in educational institutions under conditions of digital transformation. Modern educational organizations face the need to maintain effective communication and support professional cooperation, which strengthens the relevance of PR tools as mechanisms of internal interaction and organizational development. Purpose. The aim of the study is to determine and substantiate the possibilities of integrating PR technologies into the management system of team dynamics and labor behavior of staff in educational institutions. Research Methods. The research methodology is based on general scientific and empirical methods, including analysis, synthesis, systematization, and content analysis of communication practices in educational management. Results. The results of the study clarify the conceptual framework of PR technologies in education and identify key groups of tools that contribute to strengthening internal communication, motivation, and collaboration within academic teams. The influence of digital transformation on changes in communication patterns and forms of team interaction is demonstrated. The paper highlights examples of successful use of PR strategies in Ukrainian and international educational institutions and identifies factors that determine their effectiveness. It is emphasized that PR technologies can support the development of a cohesive corporate culture, reduce resistance to innovation, and increase staff engagement. Conclusions. Integrating PR technologies into the internal communication and management system of educational teams enhances teamwork effectiveness, strengthens trust, and promotes sustainable organizational change. Future research should focus on developing adaptive PR management models tailored to different types of educational teams and digital environments. Keywords: PR technologies, team dynamics, staff behavior, digital transformation, internal communication, corporate culture. Formulas: 0, fig.2: 0, tabl.: 0, bibl.: 17.
ENTERPRISE PERSONNEL PLANNING AND DIRECTIONS FOR ITS IMPROVEMENT
Introduction. The article examines the problems of enterprise personnel planning and the directions for its improvement under contemporary socio-economic conditions. In the context of martial law in Ukraine, economic instability, labour market imbalances and increased competitive pressure, personnel planning becomes a crucial element of human resource management. It ensures the alignment between enterprise development goals and available human resources, contributing to productivity growth, cost optimisation and long-term organisational sustainability. Purpose. Study of modern features of personnel planning of the enterprise, as well as development of recommendations and substantiation of directions of its improvement. Research methods. The research is based on general scientific and special methods, including analysis and synthesis, comparison, systematisation, abstraction and generalisation. The study also applies a structural and functional approach to the analysis of personnel planning processes, as well as a review of domestic and foreign scientific sources and international practical experience in human resource management. Results. It is established that personnel planning constitutes the foundation of the personnel management system, with a key focus on planning and optimising the number and structure of employees. Effective personnel planning improves enterprise performance through rational use of labour resources, identification and development of employees’ professional potential, and the creation of conditions for systematic recruitment, training and career advancement. The study shows that Ukrainian enterprises currently pay considerable attention to personnel planning, while personnel services primarily focus on recruitment, training, development and efficient use of staff. Special emphasis is placed on international experience in personnel planning, which should be adapted rather than copied, taking into account global trends and national specificities. Conclusions. Sustainable enterprise development requires a systematic and coordinated approach to personnel planning as an integral part of human resource management. The implementation of scientifically grounded planning methods, continuous personnel development and the adaptation of international best practices can significantly enhance labour productivity, competitiveness and organisational resilience. Keywords: personnel planning, personnel work, personnel policy, personnel management, personnel service, personnel management. Formulas: 0, fig.: 0, tabl.: 0, bibl.: 8.
TRANSFORMATION OF THE HUMAN RESOURCE MANAGEMENT SYSTEM UNDER THE INFLUENCE OF DIFFERENT GENERATIONS
Introduction. In today's dynamic environment, where globalization, digitalization and socio-cultural changes are shaping a new reality for business, the human resources management system is undergoing significant transformations. The emergence of representatives of different generations on the labor market with their values, approaches to work and expectations from the employer is one of the main factors influencing these changes. Traditional methods of human resources management, based on combined approaches to all employees, lose their effectiveness, as they do not take into account differences in behavior, priorities and communication styles of representatives of different age groups. Accordingly, companies must adapt their approaches to human resources management in order to ensure effective communication, motivation, development and retention of personnel. Objective. The study is aimed at determining the specifics of the influence of different generations on the personnel management system, identifying and outlining the main differences in values, motivational relationships and professional behavior of employees. Methods. The work uses empirical research methods, in particular questionnaires, to identify information about the expectations, needs and level of satisfaction of representatives of different generations; comparative methods - to compare value orientations, work styles, expectations and motivational factors of representatives of different generations, which made it possible to establish differences that directly affect the adoption of managerial decisions in the field of personnel management; methods of a systemic approach - to consider personnel management as a holistic system, which will allow taking into account the interaction between generations and its impact on corporate culture. Results. The study confirmed the relevance of transforming the personnel management system in connection with the presence of different generations in modern work teams. Differences in values, motivational attitudes, work attitudes, and communication styles of employees of generations X, Y, and Z were identified, which require not only the adaptation of existing HR practices, but also the development of new, more flexible, and personalized management models. Respondents included in the sociological survey identified the main differences in values, motives, and worldviews of different generations; identified the causes of conflicts and misunderstandings among employees of generations X, Y, and Z; indicated the most effective methods of motivation and measures to overcome multi-age conflicts in agro-industrial enterprises, identified priorities in training and development, and emphasized the importance of teamwork and corporate culture. Prospects. Further research should be aimed at developing flexible, inclusive and effective HR management models that will ensure effective interaction and development of personnel in a multigenerational work environment. Particular attention should be paid to studying the transformation of HR practices, taking into account not only age, but also cultural characteristics that affect work motivation and interaction between generations. Keywords: work-life balance, decent pay, flexible work schedules, inclusive workplace, multi-age team, employment, career growth, communications, competencies, conflicts, staff motivation, staff training, generation, labor productivity, mental well-being, labor market, workplace, staff development, HR technologies, team building, generational values, team management, personnel management. Formulas: 0, fig.: 4, tabl.: 2, bibl.: 19.
Copyright (c) 2025 Regional aspects of productive forces development of Ukraine
STRATEGIC DIRECTIONS FOR PROVIDING THE ORGANIZATION WITH QUALIFIED PERSONNEL
Introduction. Under the conditions of structural deformations of the demographic composition of the workforce, transformations of the labor market itself, changes in socio-economic development that have occurred in recent years as a result of the COVID-19 pandemic, and later − the full-scale continuation of the rf war against Ukraine, organizations have faced the problem of providing qualified personnel. Ensuring the implementation of business strategies under modern conditions is impossible without effective human resource management strategies that can ensure the process of personnel planning and attracting and retaining talents, which are so necessary to maintain competitiveness. Purpose of the article. The purpose of the article is to study strategic approaches to providing the organization with qualified personnel under conditions of uncertainty and modern challenges. Research methods. To achieve the set goal, general scientific methods of cognition, graphical method etc. were used. Results. It was established that modern strategic human resource management (SHRM) systems are an effective tool for attracting qualified personnel, their retention and attraction. The result of SHRM is that functional HR-strategies allow the organization to achieve the goals of business strategies. It is substantiated that the strategic provision of the organization with qualified personnel is a holistic system of actions aimed at long-term growth and stability, combining analytics, technology, partnership and a humane approach to the person of labor. It is determined that ensuring the balance of SHRM using digital HRM systems, HR analytics, HR brand, continuous learning and investment in human capital, diversity policy allows achieving the set organizational goals, attracting and retaining talents, forming an inclusive work environment and maintaining competitiveness under new conditions. Conclusions. Modern SHRM systems contribute to the convergence of business goals with the care of the company’s human resources, and as a result of the synergistic effect, allow improving the well-being of employees, their satisfaction with the work performed, reducing staff turnover, and improving business performance. The results obtained allow us to substantiate the feasibility of using strategic human resource management areas in the practical activities of organizations in conditions of instability and transformations. Studying the impact of SHRM application on the employer brand and achieving organizational goals may become the subject of further research in this direction. Keywords: skilled personnel, human resource management, personnel management, talent management, competencies, artificial intelligence, HR analytics, HR brand, HRM systems, HR strategies, HR technologies. Formulas: 0, Fig.: 2, Table: 1, Bibl.: 30.
HUMAN RESOURCE MANAGEMENT IN HEALTH CARE INSTITUTIONS UNDER THE TRANSFORMATION OF UKRAINE’S MEDICAL SYSTEM: CHALLENGES, TRENDS AND STRATEGIC GUIDELINES
Introduction. The article examines the issue of human resource management in health care institutions in the context of transformational changes in Ukraine’s medical system. In the conditions of war, demographic crisis, and emigration challenges, effective strategic personnel management becomes crucial for ensuring resilience, quality, and continuity of health services. Traditional administrative models fail to address the dynamic nature of today’s labor market, the crisis-induced burden on healthcare workers, and the insufficient level of digitization and flexibility in HR processes. The creation of a strategic HR management system in healthcare facilities, focused on preserving human capital, professional development, and institutional sustainability, is viewed as a necessary condition for successful reform and system resilience. Purpose of the article – to study the systemic challenges, influencing factors, and strategic guidelines for effective human resource management in Ukraine’s healthcare institutions. Research Methods. The research is based on general scientific methods of analysis, comparison, systematization, graphical visualization, and secondary analysis of statistical and empirical data from national and international institutions. Results. The study analyzes the dynamics of changes in the number of medical personnel in Ukraine, their distribution by facility type and region, the staffing level of healthcare institutions, and key issues related to motivation and professional burnout. Examples of effective HR planning strategies implemented in international projects and pilot initiatives are provided. A strategic model of HR management in healthcare institutions is proposed, including stages of HR situation assessment, forecasting, policy formation, and results evaluation with adjustment. The results confirm the need to integrate modern digital tools, provide psychological support to healthcare workers, and expand institutional autonomy in managing personnel. Keywords: human resources capacity; healthcare system; management strategy; transformation; health workforce. Formulas: 0, fig.: 2, table: 4, bibl.: 10.
THE USE OF ARTIFICIAL INTELLIGENCE IN IT PROJECT MANAGEMENT IN THE CONTEXT OF DIGITALIZATION
Introduction. In the context of rapid digitalization, almost all areas of activity are undergoing profound transformations driven by the adoption of advanced information technologies. These changes are particularly dynamic in IT project management, where decision-making speed, adaptability, efficient resource allocation, and risk management are critical success factors. In this regard, artificial intelligence (AI) is viewed not only as a tool for automating routine operations but also as a powerful driver for optimizing managerial decisions at all stages of the IT project life cycle. The emergence of intelligent systems capable of analysing large data sets, forecasting user behaviour, detecting hidden patterns, and supporting decision-making creates fundamentally new opportunities for enhancing management effectiveness. However, together with these opportunities arise new challenges, including the need to ensure transparency of decisions, address ethical dilemmas, and transform managerial approaches to align AI solutions with the organizational context. This underscores the need for systematic scientific research on the impact of AI on IT project management and the development of methodological foundations for its application in conditions of digital transformation. Purpose. The purpose of this article is to investigate the role and potential applications of artificial intelligence in IT project management under digitalization. The study aims to analyse current practices of AI integration into management processes, assess the effectiveness of intelligent technologies for decision support, risk management, resource optimization, and quality improvement in IT project implementation. Another objective is to identify key challenges faced by managers during AI adoption and to formulate proposals for enhancing managerial approaches based on intelligent technologies. Methods. The research employs methods of scientific literature analysis, comparison of contemporary practices of AI use in IT project management, and elements of systems analysis to identify key trends and challenges. The source base includes publications in scholarly journals, reports by international organizations, and case studies of AI implementation in the IT sector. A structural-logical approach was used to synthesize the results, enabling the identification of major directions of AI influence on managerial processes. Results. The findings demonstrate that artificial intelligence plays an increasingly significant role in IT project management, contributing to improved efficiency, planning accuracy, and adaptability. AI implementation at the stages of initiation, planning, execution, and monitoring enables the automation of routine tasks, timely responses to deviations, and informed decision-making under constraints of time and resources. One of the key areas is the use of machine learning algorithms to analyse historical data, predict task duration, evaluate team workload, and identify potential risks. Intelligent decision-support systems help determine optimal actions in complex situations by accounting for numerous variables inherent in IT environments. The application of advanced AI tools improves internal team communication, accelerates information processing, and reduces the likelihood of misunderstandings. Practical experience of companies using AI tools (ClickUp AI, Atlassian Intelligence, Microsoft Copilot) demonstrates shorter project duration, improved outcomes, and the formation of hybrid management models combining the structure of classical methodologies with the flexibility of Agile approaches. At the same time, AI integration is accompanied by challenges such as high data quality requirements, difficulties in adapting existing processes, insufficient staff readiness, and issues related to trust in automated decisions. Moreover, the role of the manager is shifting from coordinator to analyst and moderator of human–system interaction. The results highlight the need for systematic integration of artificial intelligence into managerial frameworks, facilitating a transition toward analytical and adaptive models of IT project management. Conclusions. The study establishes that the use of artificial intelligence in IT project management is a key factor in enhancing efficiency and adaptability in the context of digitalization. AI enables the automation of managerial processes, improvement of forecasting accuracy, reduction of risks, and strengthening of decision-making quality. The most effective AI applications include machine learning for performance analysis, predictive analytics for resource planning, and decision-support systems for complex environments. However, effectiveness depends on organizational readiness to modify internal processes, foster digital culture, and invest in human capital development. The study substantiates that AI acts not only as a technological tool but also as a catalyst for changes in managerial practices. Further research should focus on developing methodological approaches to AI integration in project management, taking into account organizational, ethical, and technical factors. Keywords: artificial intelligence; IT project management; digitalization; machine learning; predictive analytics; managerial decision-making; digital transformation. Formulas: 0, fig.: 0, table.: 1, bibl.: 18.
ESSENTIAL IMPERATIVES AND MECHANISMS OF PUBLIC GOVERNANCE OF INFRASTRUCTURAL SUPPORT FOR REGIONAL ECONOMIC DEVELOPMENT
Introduction. The pivotal role of the infrastructure sector in shaping the institutional environment of the regional economy, along with the growing challenges to its development under wartime conditions, highlights the need to improve public governance of infrastructural support for regional economic development. Purpose. The study aims to explore the essential imperatives of public governance of infrastructural support for regional economic development and to define approaches for developing public management strategies to shape the regional infrastructure environment, taking into account current challenges. Research methods. The study employs methods of analysis and synthesis, systematization, structural-functional analysis, and generalization. Results. The role of infrastructural support in shaping the institutional environment for regional economic development has been substantiated. The key tasks for modernizing regional infrastructure are outlined. The necessity of developing adaptive management mechanisms to meet regional infrastructural challenges, taking into account their specific features, has been justified. The institutional basis of public governance for regional infrastructure development within a three-level strategic planning model has been defined. Target benchmarks serving as imperatives for developing public governance mechanisms of infrastructural support for regional economic development are presented. The tasks of regional infrastructure policy and approaches to their implementation have been identified. Conclusions. The development and implementation of public governance mechanisms for infrastructural support of regional economic development should be based on effective interaction between authorities at different levels. This approach would ensure the consideration of national, regional, and local interests, enable the fullest possible use of support from international institutions, and effectively engage the potential of territorial communities in the processes of regional infrastructure development. Keywords: Infrastructural support, public governance, regional economy, regional infrastructure, infrastructure sector. Formulas: 0, fig.: 0, tabl.: 0, bibl.: 10.
MARKETING IN THEPUBLIC MANAGEMENT SYSTEM OF TERRITORIAL COMMUNITIES: ADAPTATION PROBLEMS
Introduction. The article explores the possibilities of integrating benchmarking into the sustainable development management system of economic systems at various levels — from national policy to the operations of individual enterprises. Goal. The purpose of the study is the theoretical and methodological substantiation and development of approaches to integrating benchmarking into the sustainable development management system of economic systems at the macro, meso, and micro levels, taking into account the specific features of the functioning of the state, regions, sectors, and enterprises under globalization challenges and the transformation of reporting standards. To achieve this goal, the following objectives were set: to characterize current global and local sustainable development challenges and their impact on economic systems; to analyze the role and current state of benchmarking application in sustainable development management at different levels of the economic system (national, regional, corporate); to identify key structural and functional issues hindering the effective integration of benchmarking into management processes; to develop a multi-level integration model of benchmarking that includes indicator alignment, feedback mechanisms, and adaptation of global standards to the local context. Research methods. The study employed methods of system, comparative and structural-functional analysis, generalization, as well as elements of graphical modeling to build a multi-level management scheme. An interdisciplinary approach was used, combining elements of strategic management, sustainable development, and institutional analysis. The results. Within the research, a model for integrating benchmarking into sustainable development management at the macro, meso, and micro levels was developed. Typical indicators, data sources, and benchmarking tools for each level of the economic system were identified. The study analyzed the main barriers to benchmarking implementation in Ukraine, such as lack of coordination between management levels, formalization of indicators, and low level of adaptation of global standards. Principles of interlevel integration were proposed, and a management cycle was outlined that allows benchmarking to function as a continuous mechanism for improving strategies and operational activities. The functional role of benchmarking at each level was clarified – from the formation of national policies to the optimization of business processes at the enterprise level. Conclusions. The integration of benchmarking into sustainable development management provides not only the ability to perform comparative analysis but also serves as a mechanism for adapting best practices, thereby increasing the efficiency of strategic management. The proposed model enables the alignment of international standards with local conditions through vertical and horizontal coordination of actions. Its practical implementation can contribute to the development of a sustainable development culture, improved transparency, competitiveness, and resilience of Ukraine's economic systems under current challenges. Keywords: benchmarking, sustainable development, strategy, management levels, conceptual model, tools. Formulas: 0, fig.: 2, tabl.: 2, bibl.: 13.
INTEGRATION OF BENCHMARKING INTO THE SUSTAINABLE DEVELOPMENT MANAGEMENT OF MULTI-LEVEL ECONOMIC SYSTEMS: CONCEPTUAL MODEL AND PRACTICAL ASPECTS
Introduction. The article explores the possibilities of integrating benchmarking into the sustainable development management system of economic systems at various levels — from national policy to the operations of individual enterprises. Goal. The purpose of the study is the theoretical and methodological substantiation and development of approaches to integrating benchmarking into the sustainable development management system of economic systems at the macro, meso, and micro levels, taking into account the specific features of the functioning of the state, regions, sectors, and enterprises under globalization challenges and the transformation of reporting standards. To achieve this goal, the following objectives were set: to characterize current global and local sustainable development challenges and their impact on economic systems; to analyze the role and current state of benchmarking application in sustainable development management at different levels of the economic system (national, regional, corporate); to identify key structural and functional issues hindering the effective integration of benchmarking into management processes; to develop a multi-level integration model of benchmarking that includes indicator alignment, feedback mechanisms, and adaptation of global standards to the local context. Research methods. The study employed methods of system, comparative and structural-functional analysis, generalization, as well as elements of graphical modeling to build a multi-level management scheme. An interdisciplinary approach was used, combining elements of strategic management, sustainable development, and institutional analysis. The results. Within the research, a model for integrating benchmarking into sustainable development management at the macro, meso, and micro levels was developed. Typical indicators, data sources, and benchmarking tools for each level of the economic system were identified. The study analyzed the main barriers to benchmarking implementation in Ukraine, such as lack of coordination between management levels, formalization of indicators, and low level of adaptation of global standards. Principles of interlevel integration were proposed, and a management cycle was outlined that allows benchmarking to function as a continuous mechanism for improving strategies and operational activities. The functional role of benchmarking at each level was clarified – from the formation of national policies to the optimization of business processes at the enterprise level. Conclusions. The integration of benchmarking into sustainable development management provides not only the ability to perform comparative analysis but also serves as a mechanism for adapting best practices, thereby increasing the efficiency of strategic management. The proposed model enables the alignment of international standards with local conditions through vertical and horizontal coordination of actions. Its practical implementation can contribute to the development of a sustainable development culture, improved transparency, competitiveness, and resilience of Ukraine's economic systems under current challenges. Keywords: benchmarking, sustainable development, strategy, management levels, conceptual model, tools.
Copyright (c) 2026 Regional aspects of productive forces development of Ukraine
TOURISM INDUSTRY OF UKRAINE: PROSPECTS FOR REVITALIZATION IN THE POST-WAR PERIOD
Introduction. The article explores the prospects for the revival of Ukraine's tourism industry in the post-war period. Analyzing current challenges and opportunities, the article examines key factors that will influence the sector's recovery, including infrastructure reconstruction, security assurance, and the rebranding of Ukraine's international image. The study refers to successful models of tourism recovery in post-conflict countries, assessing their adaptability to Ukrainian realities. Purpose. The aim of the article is to explore the development of domestic tourism as a foundation for the industry's revival and preparation for the return of foreign tourists. Priority areas of state policy and private sector initiatives for stimulating tourism recovery are defined, with an emphasis on sustainable development principles and opportunities for digital transformation. The conclusions present a strategic vision for rebuilding Ukraine's tourism potential as an important component of overall economic revitalization and the rehabilitation of the national image in the post-war period. Research methods are based on a comprehensive approach combining general scientific methods. The primary method is systems analysis aimed at assessing the tourism industry as an integrated system under post-war recovery conditions. It is complemented by a systematic analysis of international experience in tourism revitalization in post-conflict countries and statistical methods for analyzing the dynamics of key industry indicators. Results. The study found that the post-war revitalization of Ukraine's tourism industry requires strategic reformation based on international experience. Key results include the rationale for transitioning from mass tourism to niche models, such as cultural-historical, rural, and ecological tourism, with a focus on safety and authenticity. Mechanisms for public-private partnership for infrastructure reconstruction, integration of digital technologies, and development of special loyalty programs for foreign tourists are proposed. It is emphasized that the success of recovery will depend on the synchronization of efforts by the government, business, and the public, particularly through the creation of clusters and promotion of the "Peaceful Ukraine" brand on international markets. Keywords: tourism industry, post-war recovery, domestic tourism, sustainable development, infrastructure, development strategies, tourism branding.
REGIONAL MARKETING APPROACHES IN INSURANCE COMPANY ACTIVITIES: SUCCESSFUL TOOLS AND PRACTICES
Relevance. Strengthening and maintaining the economic potential for development and recovery in the face of security challenges and threats is impossible without leveraging the instruments of the insurance market. Its functioning under martial law must adapt to the needs of specific territories and their inhabitants, taking into account the requirements of internally displaced persons, relocated businesses, and businesses operating in areas close to active hostilities. In this context, regional marketing emerges as an adaptive tool for the insurance business. It serves as an effective instrument for optimizing business processes, attracting new clients, enhancing market competitiveness, and supporting the integrity of reproductive processes within regions. The purpose of the study lies in highlighting the role of regional marketing in the activities of insurance companies as a universal instrument for harmonising the interests of the subjects and objects of insurance and for optimising insurance programmes under contemporary challenges. Methods. The theoretical and methodological foundation of this article encompasses fundamental provisions of contemporary economic science, as well as works by domestic and foreign scholars and practitioners. The research employs a systemic, marketing, innovative, and process-oriented approach. Methods of systemic, structural, and factor analysis were utilized during the research process. Results. The essence and constituent elements of the functional mechanism of regional marketing within the organization of insurance business have been identified. It is presented as a complex of managerial and operational processes aimed at optimizing the interaction of insurance companies with their target audience within specific geographical units, considering regional risks, consumer preferences, and the regulatory environment. This necessitates adapted strategies to maximize the effectiveness of insurance activities. It has been demonstrated that regional marketing is not merely a tool for the geographical localization of insurance business, but rather an instrument for competitive positioning through the adaptation of product offerings, optimization of distribution channels, and the development of communication strategies by creating and implementing marketing communications that account for the economic, cultural, social, and demographic characteristics of a given region. Prospects. Future research on regional marketing in the activities of insurance companies should focus on analyzing demographic shifts and migration trends that insurance companies must consider when forming their product portfolios. Furthermore, it should involve substantiating the organizational and scientific principles for utilizing big data analytics and artificial intelligence to study consumer behavioral models at the regional level, with the aim of precise targeting of advertising campaigns and the development of personalized products. Keywords: regional marketing, insurance business, insurance products, competitive positions, regional communication strategy.