DIRECTIONS OF STAFF MOTIVATION IN THE CONDITIONS OF MODERN CHALLENGES

Abstract

Introduction. The article researches the components of the personnel motivation system and their role in increasing labor efficiency, outlines directions to improve the functioning of the system. The goals of employee motivation are highlighted.

It has been established that the application of different types of employee motivation in practice can have different effectiveness. Therefore, when choosing them, it is important to take into account how well they correspond to the strategy of the organization and the microclimate in the team.

It was found that motivation of the personnel should be based on the principle of combining the interests of the company and employees. A properly motivated employee makes full use of his skills, abilities, new opportunities, and resources at his workplace, which leads to the desired result and more efficient work of the entire organization.

It was determined that implementation of the personnel motivation system should be a carefully planned and gradual process. The most important thing is to gain the support of employees by informing them about the current and prospective activities of the organization.

Areas of staff motivation are singled out: individualization of wages, involvement of employees in the formation of the strategy and planning of the organization's goals; official employment and social package; creating opportunities for career growth; improving the social and psychological climate in the team and strengthening its cohesion; creation of a comfortable workplace and arrangement of rest areas for the staff; possibilities of long-term work prospects; personal and public praise from the manager, giving personal benefits and using a motivational board; labor activity monitoring; motivation with free time.

It has been established that by attracting and motivating the personnel, management receives the following benefits: high labor productivity; the ability to make innovative decisions; opportunities to quickly enter the market; increase in customer satisfaction; implementation of innovations; low staff turnover; readiness for change; the company's profit growth.