ACTIVATION OF ENTREPRENEURIAL POTENTIAL FOR THE DEVELOPMENT OF A TERRITORIAL COMMUNITY

Zhanna KRYSKO

Abstract


Introduction. The practice of countries with market economies shows that small businesses are a structural factor in the economy, playing an important role in job creation and unemployment reduction, and quickly responding to changes in consumer demand. Therefore, in modern conditions, it is obvious that the development of a territory is impossible without the participation of businesses. Local selfgovernment bodies, by supporting this sector of the economy, address specific tasks of economic
development: improving the quality of life of residents and improving the infrastructure of the community's economy. Local self-government bodies promote the development of the local economy by supporting business.
The goal of the article is to study the processes of activating  intrepreneurial potential for the development of a territorial community, as well as to outline the directions for creating favorable conditions for entrepreneurship and supporting small and medium-sized enterprises.
Methods. The methods of economic, systemic, structural analysis and generalization are used.
Results. The role of the entrepreneurial sector in the development of the regional economy has been analyzed. It has been proven that entrepreneurship is a key element in the development of any
territorial community. The economic development, social stability, and overall standard of living depend not only on the activity and efficiency of entrepreneurs. It has been established that activating entrepreneurial potential for the development of a territorial community is a key aspect of sustainable socio-economic development. Successful implementation of this strategy requires a comprehensive approach aimed at creating favorable conditions for entrepreneurship and supporting small and mediumsized enterprises. The path to success lies in promoting entrepreneurship through financial support, creating a favorable business environment, and a joint approach of all stakeholders.
Conclusions. The main provisions of the scientific article will contribute to creating conditions for activating entrepreneurial potential to improve the quality of life of community residents.

Keywords


entrepreneurship; entrepreneurial potential; territorial community; economic development; entrepreneur

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References


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DOI: https://doi.org/10.35774/rarrpsu2023.28.096

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