ORGANIZATIONAL CULTURE IN ENSURING ORGANIZATIONAL DEVELOPMENT

Abstract

ABSTRACT
Introduction. Given the unique characteristics of each individual organization, organizational
culture has a significant influence on its development, playing a key role in shaping and utilizing
organizational potential. This emphasizes the need to substantiate approaches to leveraging the potential of organizational culture to unlock new opportunities for organizational development in the context of
modern challenges.
Goal. The purpose of the study is to theoretically substantiate the influence of organizational
culture on the formation of prerequisites for the development of modern organizations and to identify
approaches to its improvement in the context of ensuring adaptive responses to external environmental
challenges.
Methods. The research employs general and specialized scientific methods, including the
systemic approach, analysis and synthesis, and abstract-logical generalization.
Results. The study substantiates the role of organizational culture in ensuring organizational
development. Theoretical approaches to engaging the potential of organizational culture in organizational
development processes are identified. The study outlines characteristics of organizational culture that are
important for its influence on organizational growth. It emphasizes the importance of viewing
organizational culture from two perspectives: as an object of management and as a management tool.
Basic conditions for the transformation of organizational culture in accordance with organizational
development goals are defined. Approaches to shaping organizational culture are presented, taking into
account the challenges of digital transformation, wartime conditions, and the knowledge economy.
Conclusions. The key aspects of organizational development are determined by organizational
culture. Under current conditions, Ukrainian organizations face the need to ensure their development
based on a culture shaped in response to the challenges of digital transformation, war, and the rise of the
knowledge economy. The development of mechanisms for improving organizational culture should
become an integral part of the organization's development strategy and a subject of further research.
Keywords: organizational culture, components of organizational culture, organizational
development, foundations of organizational growth, organizational external environment.