TERRITORIAL MARKETING AS AN INSTRUCTIVE FOR PROFITABILITY OF COMPETITIVE DEVELOPMENT
Keywords:
regional competitive development, marketing of territories, policy of region’s space development, criteria of competitiveness, technologies of space marketingAbstract
Defined meaning, organizational, functional, theoretical and methodology basics of region’s competitive development.Necessity to form space policy of regional development has been justified and special marketing tools of its realization have been systematized.
Author identified factors of territory’s competitiveness, determined marketing tools of influence on region’s competitive development.
Improvement of regional marketing technologies has been highlighted.
References
Derzhavna stratehiia rehionalnoho rozvytku na period do 2020 r. http://search.ligazakon.ua/l_doc2.nsf/link1-/KP140385.html. [in Ukrainian].
Deineka, O. I. (2004) Marketynh rehionu: suchasni tendentsii, problemy ta perspektyvy. Sotsialno-ekonomichni doslidzhennia v perekhidnyi period, ch.1, 3, 377–382. [in Ukrainian].
Melnyk, A. F. (Ed.), Vasina, A. Yu., Dudkina O. P. (2014) Derzhavne ta rehionalne upravlinnia: navch.posibn. Ternopil: Ekonomichna dumka. [in Ukrainian].
Dudkina, O. P. (2013) Rehionalne upravlinnia: navch. posibnyk. Ternopil: Vyd-vo "Aston". [in Ukrainian].
Boiko, T., Honcharenko, I., Dmytriuk, N. (and et.) (2014) Zvit pro konkurentospromozhnist rehioniv Ukrainy, 2013 r. Fond "Efektyvne upravlinnia" za pidtrymky Vsesvitnoho ekonomichnoho forumu. Retrieved from http://www.feg.org.ua/ua/reports [in Ukrainian].
Kotler, F., Asplund, K. (2005) Marketynh mest: pryvlechenye ynvestytsyi, predpryiatyi, zhyte-lei y turystov v horoda, kommuny y strany Europy. Per. s anhl. SPb. [in Russian].
Lukianenko, D. H. (2008) Hlobalna ekonomichna intehratsiia: monohrafiia. K.: TOV "Natsionalnyi pidruchnyk". [in Ukrainian].
Nazarov, M. I. (2013) Konkurentospromozhnist rehionu: sut i vlastyvosti. Efektyvna ekonomika, 10. Retrieved from http:www.economy.nayka.com.ua [in Ukrainian].
Oklander, M. A. (2002) Problemy formuvannia marketynhovoi stratehii krainy. K.: Naukova dumka. [in Ukrainian].
Pankrukhyn, A. P. (2006) Marketynh terrytoryi. (2nd ed.). SPb.: Pyter. [in Russian].
Revun, K.I. (2015) onkurentosprozhnist Ukrainy ta yii rehioniv: diahnostyka ta peredumovy naroshchuvannia konkurentnoho potentsialu. Nauka moloda, 22, 22-33. [in Ukrainian].
Synytsia, S. M., Hryniv, L. V. (2010) Analiz konkurentospromozhnosti rehioniv Ukrainy v umovakh ekonomichnoi intehratsii. Visnyk Khmelnytskoho natsionalnoho universytetu, 4, t. 4, 238-242. [in Ukrainian].
Starostina, A. O., Martov, S. Ye. (2004) Rehionalnyi marketynh: sut ta osoblyvosti stanovlennia v Ukraini. Marketynh v Ukraini, 3, 55–57. [in Ukrainian].
Stroiko, T. V. (2015) Suchasnyi riven konkurentospromozhnosti Ukrainy: problemy ta perspektyvy. Hlobalni ta natsionalni problemy ekonomiky. Mykolaiv: Mykolaivskyi natsionalnyi universytet, 8, 798-801 [in Ukrainian].
Ukraina u reitynhu hlobalnoi konkurentospromozhnosti. 2015 r. (2016). Retrieved from http://reforms.in.ua/ua/news/ukrayina-u-reytyngu-globalnoyi-konkurentospromozhnosti-2015 [in Ukrainian].
