SYSTEM OF INFLUENCE FACTORS ON COMPETITIVENESS OF REGIONAL ENTERPRISES

Abstract

The basic conditions for ensuring the competitiveness of the enterprise are determined. It is proved that the main preconditions of the competitiveness of an enterprise of any form of ownership are: application of scientific approaches to strategic management; ensuring unity of the development the technology, economics, management; application of modern methods of research and development (program-targeted planning, decision-making theory, etc.); consideration of the relationship of managerial functions by any process at all stages of the life cycle of the object; formation of the system of measures to ensure the competitiveness of various objects. It is substantiated that as factors-symptoms of competitiveness are its factors - phenomena and processes of production and economic activity of the enterprise and socio-economic life of society, which cause a change in the level of competitiveness of the organization. It is proved that the management of enterprise competitiveness is to ensure optimal correlation of components (factors) of competitiveness in the process of implementation of production and economic activity. The classification signs of competitiveness factors are investigated, factors of the external and internal environment are considered, and the system of factors of competitiveness of subjects of small and medium business of Ternopil region is determined. The scientific approaches to the classification of factors of competitiveness are generalized. The list of factors of competitiveness of the enterprise is systematized in groups, in particular, the following groups of factors are distinguished: techno-technological, organizational-managerial, financial-economic, social-psychological, natural-geographical and transport, ecological, branch, market.