FEATURES OF COMPETITIVE ADVANTAGES DEVELOPMENT OF THE ENTERPRISE IN MODERN FUNCTIONING CONDITIONS

Dariia Bernytska

Abstract


The article sums up approaches of different scientists to determine the sources’ formation of competitive advantages. The basis of the general competitive advantage of the enterprise is determined - internal competitive advantages, which reflect the potential of the enterprise to achieve its competitive positions. External competitive advantages, on the one hand, orient the enterprise to develop and use different internal advantages, but on the other - provide it with stable competitive positions, since they are oriented towards the purposeful satisfaction of a specific group of consumers’ needs. It is specified that the process of forming competitive advantages of an enterprise begins with the idea of its creation by determining the appropriate source under the influence of internal and external factors, between which there is a close relationship. It has been established that the list of sources of competitive advantage is quite large and varied, but an important factor in ensuring the competitive advantage of the company in the domestic and foreign markets is the correlation of price and quality. It has been proven that the successful formation of competitive advantages should be based on qualitative, quantitative and cost approaches through the development of qualitative and quantitative characteristics of the process or products.

Keywords


competitive advantage, sources of formation, external factors of providing competitive advantage, internal factors of providing competitive advantage, price, quality

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References


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DOI: https://doi.org/10.35774/rarrpsu2018.23.034

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