IMPROVEMENT OF STRATEGY AND OPERATIONAL ACTIVITIES OF DOMESTIC ENTERPRISES BASED ON BENCHMARKING: JUSTIFICATION OF TOOLS

Abstract

ANNOTATION
Introduction. This article is dedicated to the improvement of strategy and operational activities of
domestic enterprises based on benchmarking, as well as the justification of effective tools for applying
this method.
Goal. The aim is to study and justify effective tools for applying benchmarking in the process of
improving the strategy and operational activities of Ukrainian enterprises. To achieve this goal, the
following tasks have been formulated: to assess modern approaches to using benchmarking as a tool to
enhance the competitiveness and adaptability of enterprises; to identify the specifics and limitations that
Ukrainian companies face when implementing benchmarking; to develop recommendations for adapting
benchmarking to the conditions of the Ukrainian market, considering current economic and social
challenges; to propose tools that can contribute to improving operational activities and optimizing
business processes through benchmarking.
Research methods. The methods of systematic and structural analysis, as well as the method of
generalization, were used.
The results. The research showed that implementing benchmarking in Ukrainian organizations
has several advantages, including the ability to objectively assess their processes, set realistic goals for
improvement, and engage employees in continuous improvement. In general, it can be stated that
benchmarking contributes to the development of a culture of continuous improvement. When enterprises
actively compare themselves to competitors and constantly seek opportunities for improvement, this
stimulates innovation and increases efficiency at all levels of the organization. The article examines and
highlights modern approaches to using benchmarking as a tool to enhance the competitiveness and
adaptability of enterprises. Based on the study of the specifics of implementing benchmarking in
Ukrainian companies, the main limitations and challenges of this process are identified, and
recommendations for adapting benchmarking in Ukraine are provided. Benchmarking is identified as an
important innovative method, with a wide and diverse toolkit for improving strategy and operational
activities of domestic enterprises, as well as enhancing management efficiency in the face of modern
challenges. A detailed description and justification of benchmarking tools are provided, which should be
used by domestic enterprises when forming their activity strategy and carrying out current operations.
These tools include: SWOT analysis; Balanced Scorecard; Process Mapping; Data Analytics Software;
international standards and certifications; competitive analysis; internal surveys and feedback;
partnership programs and experience exchange.
Conclusions. The main provisions of this scientific article will contribute to the effective
application of benchmarking to improve the strategy and operational activities of domestic enterprises.
Keywords: benchmarking, development, strategy, operational activities, method, toolkit.