ORGANIZATIONAL ASPECTS OF IMPLEMENTATION OF CRM-SYSTEMS IN THE ACTIVITY OF THE ENTERPRISE

Oleksandra Martsinkovska, Oleh Lehkyi

Abstract


The article covers the main features of CRM–systems as well as the functionality of common platforms in the main scopes – sales management, marketing, communications with related inner departments; the feasibility of applying CRM–systems alongside with the usage of the project management approach in the context of the Kanban-processes and the methodology "AGILE" has been proved; the stages of implementation of CRM–systems at the enterprise from the position of personnel management and use of digital sources of information for making management decisions are outlined; the main advantages of using CRM–systems for business processes in general, as well as for marketing and organization of the work process in particular, are outlined.

Keywords


CRM–systemж business processesж personnel management; digital marketing; project management; internal communications

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References


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DOI: https://doi.org/10.35774/rarrpsu2018.23.081

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