Strategic directions of development of the social infrastructure of the modern city

Abstract

Introduction. The article investigates the theoretical and methodological content of the use of the principles of strategic management at the municipal level. The practical results of using the principles of strategic management in the formation of a socially oriented brand of the city on the example of Mariupol are presented. The key social problems of the city, which lie in the plane of outflow of young people from the region, the obsolescence of the development of social infrastructure, low level and quality of life of the population and low level of environmental safety are identified. Key strategic directions have been formed to solve the existing problems in the social sphere.

Goal. This is the development of strategic directions and project decisions in the field of social infrastructure development in Mariupol.

Results. It is offered, as a management tool, to use the project approach in realization of the set tasks. The content and prospects of implementation of key projects of social significance in the city are revealed. The project "Youth Retention in the Donetsk Region" is designed to increase the competitiveness of the region, its attractiveness for indigenous peoples and residents of other regions, creating conditions for professional and educational realization of youth in the city. The project "Modern medical services in the city" is aimed at improving the quality of staffing, information and material support of the city’s health care system. The project "Development of human resources of the municipality" and the project "Development of human resources of the municipality" – creates conditions for the development of a modern municipal management system in the city, increasing the level of competence of employees and involving young people in city management. The project "System of processing and satisfaction of complaints of the population" is aimed at increasing the quality, transparency and customer orientation of social services provided in the city. Statistical and sociological indicators are presented, which demonstrate the effectiveness of the implementation of the project measures proposed in the study.